ServiceNow

Staff Outbound Product Manager

ServiceNow • $166K — $291K *
Santa Clara, CA 95051In-Person
Enterprise Technology
11 - 15 years of experience
Today
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Job Overview by Ladders

Qualifications

  • 12-15 years in Product Management or related fields, preferably in software companies
  • Expertise in Asset Management, including software, hardware, cloud, or enterprise solutions
  • Proven value-selling capabilities with a focus on business outcomes
  • Direct experience engaging with enterprise customers at the executive level
  • Strong understanding of market dynamics and buyer personas in Asset Management
  • Experience in creating scalable enablement content and programs
  • Excellent communication abilities across diverse platforms and audiences
  • Hands-on experience using AI tools for workflow automation and content creation

Responsibilities

  • Develop and implement go-to-market strategies for Asset Management solutions
  • Create high-quality content for field enablement and partner support
  • Leverage AI to enhance GTM content and adoption programs
  • Partner with customers to translate product features into business value
  • Cultivate relationships with industry analysts to shape market perceptions
  • Represent Asset Management at industry events and customer engagements
  • Synthesize feedback from the field to inform product development
  • Collaborate with cross-functional teams on product roadmaps and GTM plans

Benefits

  • Health plans including flexible spending accounts
  • 401(k) Plan with company match
  • Employee Stock Purchase Plan (ESPP)
  • Matching donation programs
  • Flexible time away plan and family leave programs
  • Work flexibility based on employee personas
Full Job Description
Job Description

About the Role
ServiceNow's Asset Management Business Unit is looking for a Staff Outbound Product Manager to join our growing team. This is a high-impact, cross-portfolio role responsible for bringing the value of our Asset Management solutions - spanning software, hardware, cloud, enterprise, and operational assets - to market in a way that drives adoption, accelerates field success, and deepens customer outcomes.

You'll operate at the intersection of product, field, and customer. You'll connect the dots between what our products do and why it matters to the customers buying them; building the narratives, content, and programs that help field teams land deals and customers realize value.

What You'll Do
  • Develop and execute GTM strategies that drive awareness, adoption, and expansion across the Asset Management portfolio
  • Create high-quality enablement content, including positioning, demos, playbooks, and industry materials, that scales across field teams and partners
  • Build and leverage AI-powered workflows to create, scale, and continuously improve GTM content, adoption programs, and field enablement, moving faster and operating at higher quality than traditional approaches allow
  • Serve as a strategic partner to customers and prospects, translating product capabilities into tangible business outcomes and ROI
  • Build and maintain strong relationships with industry commentators (Gartner, Forrester, IDC, Omdia, etc.) to shape market perception and support evaluations
  • Represent the Asset Management portfolio at industry events, customer briefings, executive meetings, and webinars
  • Synthesize field intelligence and customer insights into actionable product feedback for Inbound PM counterparts
  • Collaborate cross-functionally with Product Management, Engineering, Product Marketing, Customer Success, and Field Teams to align on roadmap themes, release messaging, and GTM plans
  • Guide and contribute to cross-functional programs that accelerate customer time-to-value and drive product adoption at scale


Qualifications

What We're Looking For
  • 12 - 15 years of experience in Product Management, Outbound/GTM Product Management, Solution Consulting, or related fields at a software company
  • Deep domain expertise in Asset Management, including software asset management, hardware asset management, cloud cost management / FinOps, or enterprise asset management
  • A natural value seller. Someone who can walk into a customer conversation, understand what's at stake for their business, and connect it back to outcomes our products deliver; building the proof points, narratives, and content that make that connection repeatable across the field
  • Experience working directly with enterprise customers, including executive-level engagement
  • Strong understanding of Asset Management market dynamics, industry landscape, and buyer personas across IT, Finance, and Procurement
  • Track record of building enablement content and programs that operate at scale
  • Excellent communication skills - equally effective in a customer briefing, an industry inquiry, a webinar, or a cross-functional planning session
  • Hands-on experience using AI tools to automate workflows, accelerate content creation, or scale GTM functions, not just awareness of AI, but a track record of putting it to work
  • Collaborative, action-oriented, and comfortable operating with ambiguity in a fast-moving environment

Preferred Qualifications
  • Familiarity with ServiceNow's Asset Management portfolio and platform
  • Background in industry relations programs (Forrester Wave, IDC MarketScape, Gartner Magic Quadrant)
  • Experience in Solution Consulting or Value Selling
  • Proven track record building or deploying AI-powered systems, agents, or automation workflows at scale

For positions in this location, we offer a base pay of $166,500 - $291,400, plus equity (when applicable), variable/incentive compensation and benefits. Sales positions generally offer a competitive On Target Earnings (OTE) incentive compensation structure. Please note that the base pay shown is a guideline, and individual total compensation will vary based on factors such as qualifications, skill level, competencies, and work location. We also offer health plans, including flexible spending accounts, a 401(k) Plan with company match, ESPP, matching donations, a flexible time away plan and family leave programs. Compensation is based on the geographic location in which the role is located and is subject to change based on work location.

Additional Information

Work Personas

We approach our distributed world of work with flexibility and trust. Work personas (flexible, remote, or required in office) are categories that are assigned to ServiceNow employees depending on the nature of their work and their assigned work location. Learn more here. To determine eligibility for a work persona, ServiceNow may confirm the distance between your primary residence and the closest ServiceNow office using a third-party service.

About ServiceNow

ServiceNow provides cloud-based solutions that define, structure, manage, and automate services for enterprise operations in North America, Europe, the Middle East, Africa, the Asia Pacific, and other countries. The company offers service management solutions, including incident, problem, change, request, and cost management as well as service catalogs; and IT, HR, facilities, and field service management solutions. It also provides IT operations management solutions covering service mapping, delivery, and assurance solutions; business management solutions such as financial management, project portfolio suite, vendor performance management, and performance analytics as well as governance, risk, and compliance; and application development services.

ServiceNow Careers

Join the dynamic team at ServiceNow, a global leader in digital workflow solutions, where innovation and leadership converge to shape the future of work. At ServiceNow, we offer more than just job opportunities; we provide a platform for professional growth and a chance to be part of a culture that values diversity, creativity, and continuous learning.

Work You’ll Do

Embark on a career journey with ServiceNow and contribute to the world’s leading enterprises' digital transformation. Our team is at the forefront of developing cutting-edge technologies that improve how people work. With ServiceNow, you will use your skills to impact businesses and industries profoundly, driving efficiency and innovation.

Join Our Market-Leading Team

ServiceNow is not just another technology company. We are a team that thrives on diversity and leadership, fostering an inclusive environment that promotes growth and development. Our commitment to diversity training ensures that every team member can achieve their potential.

Innovative Work

ServiceNow is home to more than 10,000 dedicated professionals who lead the charge in digital workflows and enterprise solutions. As part of our team, you will engage in projects that merge technology with practical applications, creating revolutionary products that advance how services are delivered and managed.

Career Development

At ServiceNow, your career trajectory is filled with boundless opportunities. We support your growth with robust training programs, leadership development courses, and access to global challenges. Whether you are looking for an internship, full-time position, or leadership role, ServiceNow equips you with the tools to excel.

Be Part of a Great Team

Working at ServiceNow means being part of a community that values teamwork and innovation. Our collaborative environment encourages networking and sharing ideas, making our workplace vibrant and dynamic. The benefits of joining ServiceNow extend beyond comprehensive health and wellness; they include fostering professional connections and friendships that last a lifetime.

Explore Job Opportunities and Internships

Whether you’re a seasoned professional or a recent graduate, ServiceNow offers a range of employment options to suit your career goals. From internships that provide real-world experience to full-time positions that challenge you to leverage your expertise, we are committed to hiring the best talent.

Stay Connected

Join Our Team Search open positions that match your skills and interests. At ServiceNow, we look for passionate, curious, and solution-driven team players. Explore the possibilities that await you at a company that is committed to your professional success.

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ServiceNow Careers

Empowering professionals to achieve more, ServiceNow is where careers are future-proofed, and ambitions are realized. Join us in our journey of growth and innovation.
Learn more about ServiceNow
Size
16,881 employees
Market Cap
$76.5 billion
Industry
Information Technology
Net Income
$118.5 million
Founded
2004
5 Year Trend
+33.5%
Revenue
$4.5 billion
NASDAQ
NOW
* Ladders Estimates

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