The Opportunity: Staff Frontend EngineerAs a Staff Engineer, you'll own the technical direction of the web properties that turn curious visitors into engaged subscribers. This is a senior individual contributor role for someone with a strong, data-informed track record of growing both the user base and revenue from web.
You'll sit within the Frontend chapter and work day-to-day out of the Growth & Monetization pod, partnering closely with Revenue Growth, Marketing, the Sponsorships team, and Conversion Rate Optimization (CRO) function. Reporting to the Head of Engineering, you'll set the bar for how we build, measure, and experiment on the web.
Our web stack is Next.js and React in TypeScript, deployed via Flightcontrol. You'll bring deep fluency in modern frontend engineering together with a growth mindset: you think in funnels, experiments, and conversion, and you have informed views on what moves the numbers on a consumer web property.
A defining goal of this role is to make our CRO, Marketing, and Sponsorships partners self-sufficient. Within your first 90-180 days, success looks like a marketing or growth teammate being able to ship a landing-page change, a modal, or a pricing experiment without an engineer in the loop. You'll evaluate and mature tooling: visual page and landing-page builders, experimentation platforms, analytics and CDP integrations.
This is a high-agency, staff-level role. You'll operate as the senior technical voice for web: shaping architecture, raising code quality, and steering the experimentation roadmap that compounds growth over time.
What You'll Do:- Own the technical strategy for Ground News' web properties, with a direct mandate to grow the user base and subscription revenue from web.
- Build and ship high-quality Next.js / React / TypeScript experiences across our marketing site, landing pages, paywall, and conversion surfaces.
- Partner with the CRO, Growth, Marketing, and Sponsorships functions to translate hypotheses into experiments, making those partners self-sufficient so they can change landing pages, modals, and copy without engineering in the loop.
- Own and evolve the marketing-tech stack: today our landing pages run on Unbounce, with a likely future migration to Framer, alongside A/B testing and experimentation platforms and analytics / CDP tooling: you'll lead that evolution and design the guardrails that keep it safe and performant.
- Mature and add rigour to our web experimentation program: framing hypotheses, sizing impact, ensuring clean measurement, and shipping winners while reading results honestly.
- Set the bar for web performance, accessibility, SEO, and Core Web Vitals on a consumer property serving millions of readers.
- Act as the senior voice in code review and architecture for the frontend chapter, expediting the PR process and raising overall engineering quality.
- Manage safe rollouts on Flightcontrol: feature flagging, monitoring conversion and stability, and mitigating risk on revenue-critical surfaces.
- Maintain instrumentation of the funnel end to end so the team can trust its analytics and make decisions from data.
What You'll Bring:- A solid track record of growing the user base and revenue from web properties. You can point to specific outcomes you drove.
- Deep expertise building production web applications in Next.js, React, and TypeScript.
- Hands-on experience working with or alongside a CRO function, including fluency in the tooling and best practices of modern marketing technology.
- A demonstrated track record of running web experimentation (A/B and multivariate testing) and strong, well-formed opinions on how to do it well.
- Experience standing up self-serve tooling (visual page and landing-page builders such as Unbounce or Framer, headless content, experimentation platforms) that lets non-engineers ship changes safely; experience migrating between such platforms is a plus.
- Hands-on experience with PostHog is highly valued (Amplitude or Segment are acceptable substitutes), along with the instrumentation behind a trustworthy funnel.
- A sharp eye for web performance, accessibility, SEO, and conversion on consumer-scale properties.
- Experience shipping changes safely to production, including feature flagging, monitoring, and risk mitigation on revenue-critical surfaces.
- A collaborative, cross-functional approach: you're comfortable acting as a senior technical voice and partnering closely with Growth, Marketing, and CRO.
Bonus Points:- Experience technically coaching or mentoring engineers.
- Experience with a subscription or consumer-media product and its growth motions.
