Intuit Inc

Staff, Customer Marketing Segment Strategy Leader - Defector

Intuit Inc • $164K — $222K *
San Diego, CA 92154In-Person
Consumer Technology
Less than 5 years of experience
Today
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Job Overview by Ladders

Qualifications

  • Experience in strategy, growth marketing, or customer lifecycle management.
  • Ability to bridge data science and marketing execution.
  • Demonstrated program management skills with cross-functional team experience.
  • Self-motivated leader who's persuasive without direct authority.

Responsibilities

  • Lead the cross-functional Defector Mission Team to enhance customer retention.
  • Align strategies across teams to achieve save-rate targets.
  • Define customer segments with Research and Data Science insights.
  • Create tailored acquisition playbooks for distinct customer cohorts.
  • Collaborate with Marketing to drive effective lead generation.
  • Operationalize defector propensity models for actionable campaigns.
  • Manage lead pipeline strategies and capacity planning for growth.

Benefits

  • Competitive compensation package with performance-based rewards.
  • Potential eligibility for cash bonuses and equity rewards.
  • Comprehensive benefits package focused on employee wellbeing.
Full Job Description
This role owns the strategy and execution to stop that leakage: identifying which customers are most likely to defect, understanding why, and converting them into TurboTax Assisted offerings before they leave

You'll sit at the center of a high-visibility, cross-functional mission team with a clear mandate and the runway to drive it. This is a rare opportunity to own a strategic growth lever end-to-end - from segmentation and modeling through outbound execution and exec-level reporting - with direct accountability for one of TurboTax's most important retention and conversion opportunities.

Responsibilities

Cross-Functional Program Leadership
  • Own program management for the cross-functional Defector Mission Team, driving operating cadence, milestone accountability, and executive-level reporting across Data Science, Lifecycle/CRM, Outbound Sales, Product, and Finance.
  • Serve as the connective tissue across teams, ensuring strategy, modeling, and execution stay tightly aligned toward the save-rate target.


Segment Strategy & Acquisition Playbooks
  • Collaborate with Research and Data Science teams to define customer cohorts by defection driver (FUD, experience, price-value) and prioritize the highest-propensity segments for action.
  • Build acquisition playbooks tailored to each segment, and lead scoring and segmentation aligned to various data modeling frameworks
  • Partner with Marketing to ensure the top of the funnel is fueled with the right leads to support segment strategy

Data-Driven Targeting & Funnel Optimization
  • Partner with Data Science to operationalize the daily defector propensity model, translating scores into actionable outreach lists and test-and-learn campaigns.
  • Develop targeting strategy to filter out low-intent and self-serve leads before they reach Sales, and lead MQL SQL conversion modeling and funnel analysis.

Pipeline & Capacity Planning
  • Manage pre-booking and appointment pipeline strategy for TY26 and year round engagement
  • Lead outbound lead pool sizing and capacity planning to support Concierge expansion.

Performance Measurement & Executive Reporting

  • Track and report against north-star metrics, both with cross functional stakeholders and senior leadership
  • Communicate progress and recommendations clearly to senior leaders and executives


Qualifications

  • Background in strategy, growth marketing or customer lifecycle management.
  • Comfortable operating at the intersection of data science and go-to-market execution - able to translate models and scores into real campaigns and outreach.
  • Strong program management skills, with a track record of driving cross-functional teams toward a shared, numeric outcome.
  • Self-starter who can lead and influence without direct authority across Data Science, Sales, Product, and Finance partners.

Footer
Intuit provides a competitive compensation package with a strong pay for performance rewards approach. This position may be eligible for a cash bonus, equity rewards and benefits, in accordance with our applicable plans and programs (see more about our compensation and benefits at ). Pay offered is based on factors such as job-related knowledge, skills, experience, and work location. To drive ongoing fair pay for employees, Intuit conducts regular comparisons across categories of ethnicity and gender.
The expected base pay range for this position is:
San Diego $164,000 - $222,000

About Intuit Inc

Intuit offers business and financial management solutions for SMBs, financial institutions, consumers, and accounting professionals. The company’s product portfolio includes TurboTax, a software solution that offers free tax filing, efile taxes, and income tax returns; Quicken; QuickBooks; Mint.com, and more. It also offers end-to-end solutions for online tax preparation, download products, mobile tax prep, mortgage interest and property tax, corporations tax, military tax, and more. Intuit was founded by Tom Proulx and Scott Cook in 1983 and is based in Mountain View, California. The company serves customers in North America, Asia, Europe, and Australia with offices in the United States, Canada, India, U.K., and Singapore.

Intuit Inc Careers

Join the dynamic team at Intuit Inc, a global powerhouse in financial software, where innovation, leadership, and diversity training are at the heart of everything we do. This is an unparalleled opportunity to advance your career with a company that is committed to empowering communities and small businesses with innovative financial solutions.

Work You’ll Do

At Intuit Inc, you’ll be part of a culture that cherishes innovation and values the unique perspectives of its team members. You will collaborate with some of the brightest minds in the industry, using your skills to influence the future of technology and finance. Our team at Intuit Inc is driven by the mission to power prosperity around the world, and you can be at the forefront of this transformation.

Explore Job Opportunities and Growth

Intuit’s career paths are as diverse as the innovative solutions we provide to millions. From finance to software engineering, our job opportunities span across multiple disciplines. Whether you’re looking for a full-time position, an internship, or leadership roles, Intuit offers a world of opportunities for professional growth. Our hiring process is designed to identify and attract professionals who are not only skilled but are also passionate about making a difference.

Professional Development and Benefits

Invest in your future with Intuit’s industry-leading benefits and professional development opportunities. Our employees enjoy comprehensive benefits that ensure their personal and professional satisfaction, including health, wellness, and continuous learning perks. At Intuit, we also understand the importance of diversity training and leadership development, providing various programs that foster an inclusive environment.

Join Our Team

Embark on a journey of growth and innovation at Intuit Inc. Search open positions that match your skills and interests. We are looking for curious, creative, and solution-driven team players. Prepare your resume, ace the interview, and join a team that’s committed to creating solutions that power prosperity around the globe.

Networking and Career Advancement

At Intuit Inc, networking and internal mobility are encouraged to foster professional growth and innovation. Connect with leaders and peers through our various networking events, mentorship programs, and collaborative projects. With support at every step of your career, the opportunities at Intuit are limitless.

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Explore Careers at Intuit Inc

Discover the exciting and rewarding career opportunities awaiting you at Intuit Inc. Let your ambition lead you to success. Join us in our mission to power prosperity and contribute to our journey of continuous innovation.

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At Intuit Inc, every role is a chance to innovate, grow, and make an impact. Join us, and together let's shape the future of finance.
Learn more about Intuit Inc
Size
13,500 employees
Market Cap
$107.4 billion
Industry
Consumer Technology
Net Income
$1.7 billion
Founded
1983
5 Year Trend
+19.6%
Revenue
$7.7 billion
NASDAQ
INTU
* Ladders Estimates

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