Job Description:The SRM Trade ROI Analyst (this role) reports to the SRM Trade ROI Director serving as a key business co-pilot for Sales and as an integral member of the local center of excellence team for trade promotion investment. This analyst role helps deliver profitable category & profit pool growth with customers, partnering with Sales, CBU and Internal Sales teams to evaluate and optimize the portfolio of trade investment decisions at the event level. This includes KAM team co-pilot support to ensure trade investment productivity for MWC and our customers are in line with portfolio and CBU/Brand promotional strategies. The Primary objectives for the SRM Trade ROI Analyst are to:
- Maximize category growth opportunities achieved through trade promotional investments. Partner with Sales Teams to better understand the impacts and opportunities of trade promotions to drive growth with their customers through clear and informative reporting and analysis of promotional events.
- Improve Trade ROI Capabilities and trade promotional investment productivity across the organization. Partner closely with Sales & Customer Marketing teams to analyze customer and national trade promotional events, using insights to drive greater accuracy and robustness of promotional forecasting and a deeper understanding of key TPE metrics/concepts (Trade ROI, Trade Leverage & '4 Star' Promotions). This includes providing expert support to KAM teams, ensuring TPM tools/solutions are appropriately used for fact-based decision support as part of pre and post event analysis.
- Provide input for the creation of Compelling Trade Promotional Strategies. Develop appropriate Brand Trade promotional strategies with clear and compelling execution plans. This includes the creation, maintenance and continuous improvement of TP information, analyses and case studies to support SRM, Sales and CBU Marketing teams.
The base pay range for this position at commencement of employment is between the range listed below, however, base pay offered may vary depending on multiple individualized factors, including but not limited to job-related knowledge, skills, and experience. The total compensation package for this position will include variable pay, medical and dental benefits, participation in 401k plan, and paid time off benefits. Details of participation in these benefit plans will be provided if an applicant receives an offer of employment.
The pay range listed is applicable to IL:USD 78,815.00 - USD 108,370.00
