General Motors

Sr. Writer - Design System Documentation and Brand Guidelines

General Motors • $95K — $115K *
Austin, TX 78745Hybrid
Information Technology
Less than 5 years of experience
Reposted Today
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Job Overview by Ladders

Qualifications

  • Bachelor's degree in Computer Science or related field.
  • 3+ years of experience in software development.
  • Proficient in Java and Python programming languages.
  • Strong understanding of cloud technologies, specifically AWS.
  • Excellent problem-solving skills and attention to detail.
  • Ability to work collaboratively in a team environment.

Responsibilities

  • Develop scalable software solutions that meet business requirements.
  • Collaborate with cross-functional teams to define project goals.
  • Troubleshoot and resolve software issues effectively.
  • Participate in code reviews and contribute to team knowledge sharing.
  • Implement and maintain best practices in software development.

Benefits

  • Flexible work hours and remote working options.
  • Opportunities for professional development and certifications.
  • Health, dental, and vision insurance coverage.
  • Generous paid time off and holiday schedule.
  • Retirement savings plan with company matching.
Full Job Description
Job Description

The Role
We're seeking a highly skilled writer with experience creating structured, scalable
documentation for design systems and brand guidelines. In this role, you'll help define
how GM documents and communicates its design language across web, mobile,
vehicle, and broader brand touchpoints. You will write the guidance that supports our
design system and visual identity at scale-from components, patterns, templates, and
tokens to logo usage, color, typography, grid, composition, and motion.
You bring a systems-minded approach to writing, with a strong instinct for clarity,
structure, and usefulness. Your work simplifies complexity into practical guidance,
enabling teams to make consistent and confident decisions. You also bring a strong
understanding of how AI can support documentation-both in how content is structured
and in how AI can be used as a tool to help scale content creation, establish best
practices, and make our documentation more reusable and future-ready.
You'll play a key role in shaping the written foundation of GM's design system and
brand expression-ensuring our documentation is clear, actionable, and aligned across
products and platforms.

What You'll Do
  • Write and maintain clear, structured documentation for design system components, patterns, templates, and foundations.
  • Develop and evolve brand guideline content for logo usage, lockups, color, typography, grid, composition, motion, and related visual identity elements.
  • Translate complex design and systems thinking into simple, useful guidance for designers, engineers, marketers, and agency partners.
  • Partner with design leads, design systems teams, the Accessibility team, engineers, product, research, and brand strategy to ensure documentation reflects current intent and implementation reality.
  • Help define the information architecture, governance, and editorial standards for design system and brand documentation.
  • Create usage guidance, principles, do's and don'ts, examples in use, and supporting rationale that improve adoption and reduce ambiguity.
  • Write directly in tools such as Figma, documentation platforms, and content systems to support real workflows and handoff.
  • Help define best practices for creating documentation that works for both human readers and AI-enabled systems, reducing duplication and making content more reusable over time.
  • Assess and help shape documentation tools, workflows, and processes that improve quality, consistency, and scale.
  • Support the development of a cohesive Brand Center and documentation ecosystem that unifies brand and product guidance.
  • Review and refine existing documentation for clarity, consistency, tone, and quality.
  • Contribute to naming, terminology, and content frameworks that strengthen alignment across web, mobile, and vehicle experiences.
  • Using AI tools for content development, AI-readiness, and prototyping


Your Skills & Abilities (Required Qualifications)
  • Strong portfolio demonstrating exceptional writing and editing craft across design systems, UX documentation, brand guidelines, or related systems-based work.
  • Experience writing structured guidance for design systems, digital products, or brand standards.
  • Ability to organize complex information into clear, intuitive documentation and frameworks.
  • Strong understanding of visual design, interface design, and the role of documentation in scaling quality.
  • Experience collaborating closely with designers, engineers, and cross-functional stakeholders.
  • Excellent editorial judgment with strong instincts for clarity, hierarchy, tone, and consistency.
  • Comfort working in Figma and other collaborative documentation environments.
  • Strong sense of ownership and ability to create structure in evolving or ambiguous spaces.
  • Experience establishing or contributing to standards, templates, governance, or content systems.
  • Ability to balance precision with pragmatism and make guidance useful in real- world workflows.


What Will Give You A Competitive Edge (Preferred Qualifications)
  • A passion for clear, structured writing that helps systems scale.
  • The ability to translate complex ideas into practical guidance teams can use with confidence.
  • A sharp eye for clarity, consistency, hierarchy, and craft.
  • Curiosity about visual identity, interface design, documentation systems, and the role writing plays in shaping quality experiences.
  • Strong appreciation for typography, grids, visual language, and design craft across brand identity and UI design.
  • A collaborative mindset and the ability to influence quality and alignment across internal teams, external partners, and agencies.

About General Motors

General Motors Company engages in the manufacture and sale of cars and trucks in the United States, China, Brazil, Germany, the United Kingdom, Canada, and Italy. It offers sedans, crossovers, sport utility vehicles, pick-up trucks, coupes, sports/convertibles and hybrid vehicles, hatchbacks/wagons, and vans, as well as mini cars in India. The company also provides parts and accessories, such as iPod and MP3 compatibility, mobility accessories, performance parts, AC parts and services, and merchandise. In addition, it offers vehicle safety, security, and information services. The company provides used vehicles. It offers its products through dealers and distributors. General Motors Company was formerly known as NGMCO, Inc. and changed its name to General Motors Company in July 2009. The company was incorporated in 2009 and is based in Detroit, Michigan. It operates manufacturing facilities in India, the United States, and Canada. General Motors Company operates as a subsidiary of the United States Department of The Treasury. General Motors led global vehicle sales for 77 consecutive years from 1931 through 2007, longer than any other automaker, and is currently among the world's largest automakers by vehicle unit sales. General Motors acts in most countries outside the USA via wholly-owned subsidiaries but operates in China through 10 joint ventures. GM's OnStar subsidiary provides vehicle safety, security, and information services. In 2009, General Motors shed several brands, closing Saturn, Pontiac, and Hummer, and emerged from a government-backed Chapter 11 reorganization. In 2010, GM made an initial public offering IPOs to date and returned to profitability later that year.

General Motors Careers

Join the dynamic team at General Motors, a global leader in automotive innovation and technology. At General Motors, we offer unparalleled job opportunities that propel your career forward while contributing to a legacy of engineering excellence.

Work You’ll Do

Embark on a career with General Motors to drive the future of mobility. Our team is dedicated to redefining the automotive landscape through innovation and leadership in electric vehicles and sustainable solutions. By joining us, you will be part of a culture that values diversity, teamwork, and continuous professional growth.

Transform Your Career

General Motors is not just a company; it's a community where you can grow your skills alongside the best in the industry. Our leadership is committed to providing every employee—from interns to senior professionals—with opportunities for career advancement, leadership development, and diversity training.

Innovate and Lead

At General Motors, innovation is at the core of everything we do. From research and development to manufacturing, our teams work collaboratively to lead the industry with cutting-edge technologies and sustainable practices. We encourage our employees to think big and push the boundaries of what’s possible.

Join Our Global Team

As part of our global workforce, you will collaborate with talented individuals who are passionate about shaping the future of transportation. General Motors offers a variety of career paths in engineering, design, IT, marketing, and more. With over 155,000 employees worldwide, our network provides expansive opportunities for networking and professional development.

Internship Programs and Employment Benefits

Start your career journey with a General Motors internship, where you can apply your academic knowledge to real-world projects. Our internships provide a robust foundation in the automotive industry, with mentorship from experienced leaders. Full-time employees enjoy a wealth of benefits, including comprehensive health care, retirement plans, and performance bonuses, ensuring that your hard work is rewarded.

Explore Job Opportunities

Whether you’re a seasoned professional or a recent graduate, General Motors offers positions that leverage your unique skills. Our hiring process is designed to identify and nurture talent, focusing on aligning your capabilities with the right opportunities for growth within the company.

Stay Connected

Join Our Team Search open positions that match your skills and interests. At General Motors, we look for innovative, driven, and solution-oriented team players. Explore the possibilities that await you in a career at General Motors.

Keep Up to Date

Stay ahead with career tips, insider perspectives, and industry-leading insights you can put to use today—all from the people who drive success at General Motors.

Job Alert Emails

Customize your subscription to receive job alerts, latest news, and insider tips tailored to your preferences. Discover the exciting and rewarding career opportunities available at General Motors. Embark on a journey of growth, innovation, and leadership at General Motors. Shape your future in an environment that fosters diversity, learning, and the pursuit of excellence. Join us and redefine the roads of tomorrow.
Learn more about General Motors
Size
157,000 employees
Market Cap
$46.9 billion
Industry
Manufacturing & Automotive
Net Income
$6.4 billion
Founded
1908
5 Year Trend
-3.2%
Revenue
$122.4 billion
NASDAQ
GM
* Ladders Estimates

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