Crane Worldwide Logistics

Sr. Technical Program Manager - Sales & Marketing Technology

Crane Worldwide Logistics$120K — $145K *
Enterprise Technology
8 - 10 years of experience
Job Overview by Ladders

Qualifications

  • 10+ years in technical program or product management, preferably in sales and marketing technology.
  • Bachelor's degree in Computer Science, Engineering, Business Administration, or related field.
  • Experience in Agile or Scrum development environments.
  • Proven cross-team leadership experience across engineering, AI, data science, and business operations.
  • Strong technical acumen with ability to read and write code, and work in modern application ecosystems.

Responsibilities

  • Co-own the technology roadmap for Sales & Marketing, focusing on automation and CRM data hygiene.
  • Conduct process shadowing and interviews to map workflows and identify automation opportunities.
  • Lead technical design for quote-to-cash integration across various rating systems and CRM.
  • Define operational KPIs and create measurement frameworks for project lifecycle tracking.
  • Build and maintain relationships with sales, marketing, and revenue operations leadership for effective coordination.

Benefits

  • Flexible work environment accommodating different regional pricing and deal desk specifics.
  • Opportunity to work with advanced sales and marketing technologies like Salesforce and Gong.
  • Emphasis on cross-team collaboration and leadership development opportunities.
Full Job Description
Essential Duties and Responsibilities

Product Design

Co-own the roadmap for Sales & Marketing technology, covering quote intake and generation, CRM data hygiene, revenue intelligence, and marketing automation. Conduct deep process shadowing and interviews with sales, sales ops, and marketing teams across segments. Map current-state workflows from lead capture through quote, contract, and handoff to operations; identify the highest-leverage automation opportunities. Design SOPs and future-state workflows; build mockups and POCs to validate feasibility with sales and marketing stakeholders before engineering investment.

Technical Design

Define the architecture connecting CRM (e.g., Salesforce), quoting and rating systems, and revenue intelligence platforms (e.g., Gong), enabling the business to swap and integrate go-to-market tools without rebuilding core flows. Lead technical design for quote-to-cash integration across Air, Ocean, and Ground rating systems and the CRM. Oversee integrations with marketing automation and lead-scoring systems. Drive automation initiatives for high-volume, low-complexity quoting scenarios. Ensure standard engineering patterns are followed across the sales technology stack; identify and resolve cross-team capability gaps.

Success (Execution and Measurement)

Define operational KPIs: quote turnaround time, quote-to-close conversion, CRM data quality, and cost per lead. Partner with sales enablement and marketing operations teams for structured rollouts. Create meaningful measurement frameworks throughout the project lifecycle, with particular emphasis on instrumentation during rollouts to track adoption, impact, and pipeline improvements. Instrument experiments with analytics and data science; evaluate automation impact rigorously. Drive adoption of new sales and marketing tools through change management and internal enablement.

Cross-team Coordination

Build strong relationships with sales, marketing, and revenue operations leadership across segments and regions. Understand regional pricing, deal desk, and go-to-market differences, and ensure platform flexibility to accommodate them. Serve as the primary voice of sales and marketing within the TPM and engineering teams.

Other Skills and Abilities

Cross-Functional Leadership & Technical Acumen:

Academic or practical experience with fundamentals of AI across modalities. Comfort reading and writing code and working with modern application ecosystems (HTTP APIs, messaging and queueing systems). Experience in agile or scrum environments. Comfort operating without deep vertical domain expertise in any single area, relying instead on structured discovery and strong stakeholder partnership.

Domain and Measurement Expertise:

Deep understanding of sales and marketing execution: quoting, CRM data models, pipeline stages, and deal management. Experience designing integrations between CRM platforms (e.g., Salesforce), quoting/rating systems, and revenue intelligence tools (e.g., Gong or similar). Strong comfort with marketing automation and lead-scoring technology. Strong data orientation with ability to define and instrument pipeline and revenue KPIs from scratch. Proven track record of creating meaningful measurement frameworks, especially during product rollouts and organizational change initiatives.

Communication and Organization:

Excellent communication skills with the ability to articulate complex technical and operational concepts to diverse audiences, including senior stakeholders. Strong analytical skills with solid experience writing functional and technical specifications (PRDs). Strong organization skills with excellent attention to detail. Proficiency with product management tools, diagramming tools (Visio, Miro), and collaboration platforms. Ability to drive short-term actions consistent with long-term strategic goals. Effective listening skills and stakeholder empathy, especially when navigating competing domain interests.

Education and Experience

Bachelor's degree in Computer Science, Engineering, Business Administration, or related field. 10+ years of technical program or product management experience with strong preference for sales technology, marketing technology, or revenue operations. All TPM candidates must demonstrate:

  • Cross-team leadership experience across engineering, AI, data science, and business operations
  • Comfort reading and writing code and working with modern application ecosystems (HTTP APIs, messaging and queueing systems)
  • Experience in Agile or Scrum environments
  • Ability to build strong relationships across technical and non-technical stakeholders


Desirable: Prior experience building applications as an engineer or product manager; familiarity with Salesforce or similar CRM platforms; Gong or similar revenue/conversation intelligence tools; CPQ or quote-to-cash systems; marketing automation platforms (e.g., HubSpot, Marketo); change management experience for large sales or marketing organizations.

Physical Requirements

  • Talking, hearing and using hands to operate computer equipment
  • Vision abilities required by this job include close vision and the ability to adjust focus
  • Job may require extended sitting or standing, use of standard office equipment.
  • Job may require punctual attendance and regular presence on-site at the assigned work location


Certification and Licenses

Professional certification is not required for this position. Relevant certifications in project management (PMP, CSM) or product management (PSPO, PGSPO) are a plus.

About Crane Worldwide Logistics

Crane Worldwide Logistics is a global logistics company that provides customized supply chain solutions to various industries. The company offers air freight, ocean freight, customs brokerage, warehousing and distribution, and other logistics services. Crane Worldwide Logistics operates in more than 120 locations across 30 countries. The company was founded in 2008 and is headquartered in Houston, Texas.
Learn more about Crane Worldwide Logistics
Size
2,500 employees
Industry
Founded
2008

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