Sr. Strategy Manager, Store Messaging & Experience

LifeWorks, Inc. • $86K — $136K *
Toronto, ON M3C 0E3In-Person
Retail & Consumer Goods
5 - 7 years of experience
Today
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Job Overview by Ladders

Qualifications

  • 7+ years of experience in retail merchandising, marketing strategy, or related field
  • Proven ability to synthesize complex business priorities into cohesive messaging strategies
  • Strong cross-functional leadership experience with marketing, product, sales, and creative teams
  • Deep understanding of retail environments and customer journey design
  • Excellent communication and stakeholder management skills with organizational influence capabilities
  • Strategic thinking to balance long-term vision with short-term execution

Responsibilities

  • Own the overarching merchandising strategy with proactive partnership models
  • Drive strategic campaign integration by partnering early with key marketing and sales teams
  • Synthesize diverse business priorities to align with quarterly goals and maintain cohesive messaging
  • Adapt national campaign strategies for relevance to local markets and communities
  • Lead cross-functional collaboration connecting creative vision and in-store execution
  • Champion the customer experience to enhance store traffic and sales conversations
  • Maintain a long-term roadmap of the customer journey and unify business leaders

Benefits

  • Comprehensive total rewards package with competitive salary and bonus structures
  • Minimum 3 weeks of vacation and flexible benefits plan
  • Flexibility for in-office, virtual, or hybrid work arrangements
  • Generous company matched pension and share purchase programs
  • Opportunities for community involvement and giving back
  • Career growth and learning development options
  • Additional unspecified benefits
Full Job Description
What you'll do

  • Own the overarching merchandising strategy, shifting the function from reactive intake to proactive strategic partnership with GTM and Marketing Communications teams
  • Drive strategic campaign integration by partnering early with GTM Marketing, Product teams, and Channel Sales leaders to ensure physical retail environments are prioritized during initial campaign design
  • Synthesize diverse business unit priorities (TELUS Rewards, bundling, integrated home solutions) and align them to quarterly business goals, maintaining a cohesive in-store narrative
  • Adapt national campaign strategies to speak authentically to local markets and diverse communities, ensuring point-of-sale messaging is relevant and impactful across all regions
  • Lead cross-functional collaboration as the central hub connecting GTM Marketing, Product teams, Channel Sales leaders, and external creative agencies to align creative vision with physical store execution
  • Champion the retail representative and customer experience by ensuring every in-store touchpoint drives traffic and equips store teams to have meaningful, high-value sales conversations
  • Maintain a proactive, long-term roadmap of the in-store customer journey, socializing alignment across strategic forums (TRIPR, Win-the-Weekend, regional sales meetings) to unify field and business leaders
  • Regularly visit retail stores to evaluate campaign execution, gather field team feedback, and translate insights into strategic refinements for future GTM playbooks


What you bring

  • 7+ years of experience in retail merchandising, marketing strategy, or related field with demonstrated success in developing overarching strategic initiatives
  • Proven ability to synthesize complex, multi-faceted business priorities and translate them into cohesive, unified messaging strategies
  • Strong cross-functional leadership experience collaborating with marketing, product, sales, and creative teams to drive alignment and execution
  • Deep understanding of retail environments, customer journeys, and in-store experience design
  • Excellent communication and stakeholder management skills with ability to influence at all organizational levels
  • Strategic thinking with ability to balance long-term vision with quarterly business priorities and execution


Great-to-haves

  • Experience working in telecommunications, retail, or consumer-facing industries
  • Familiarity with campaign management tools and retail analytics platforms
  • Background in community-focused marketing or localization strategies


Salary Range: $86,000-$136,000

Performance Bonus or Sales Incentive Plan: 15%

Actual total compensation will be determined based on factors such as knowledge, skills, performance and experience. We encourage all qualified candidates to apply, even if the posted salary range doesn't match your expectations. We're open to discussing competitive compensation packages tailored to your experience level and expertise. TELUS offers rewarding benefits, which may vary per job function, such as:
  • Comprehensive total rewards package highlighting competitive salary and bonus structures, minimum 3 weeks of vacation, and flexible benefits plan to meet the needs of you and your family
  • Flexibility to work in-office, virtually or a combination of both
  • Generous company matched pension and share purchase programs
  • Opportunity to give back to communities in which we work, live and serve
  • Career growth and learning & development opportunities to develop your skills
  • And much more ...


Job Type: This is for a current vacancy

About LifeWorks, Inc.

LifeWorks, Inc. Careers

Joining LifeWorks, Inc. presents an unparalleled opportunity to become part of a leading team dedicated to professional growth and innovation in the industry. LifeWorks, Inc. is renowned for its commitment to excellence and a culture that fosters diversity and leadership.

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LifeWorks, Inc. offers a variety of job opportunities that cater to a range of skills and professional interests. Whether seeking an entry-level position or a more senior role, LifeWorks, Inc. provides a platform for career advancement and personal development.

Internship Programs

Embark on a professional journey with LifeWorks, Inc. through its dynamic internship programs. These opportunities allow individuals to gain hands-on experience, enhance their resumes, and develop essential skills in a real-world setting. Internships at LifeWorks, Inc. are a stepping stone to full-time employment and a flourishing career.

Professional Growth and Benefits

LifeWorks, Inc. is dedicated to the professional growth of its team members, offering extensive training and development programs. Employees enjoy comprehensive benefits that support both their professional and personal lives, ensuring a well-rounded employment experience.

Inclusive Culture and Diversity

The company prides itself on a workplace culture rooted in diversity and inclusion. LifeWorks, Inc. believes that a diverse team inspires innovation and enhances problem-solving capabilities. Through diversity training and inclusive hiring practices, LifeWorks, Inc. ensures that all team members have the opportunity to contribute and succeed.

Networking and Leadership Development

LifeWorks, Inc. encourages its employees to engage in networking and leadership development activities. These initiatives are designed to build strong professional networks and develop the leadership skills necessary for career advancement within the company.

Innovation at LifeWorks, Inc.

At the forefront of innovation, LifeWorks, Inc. continually seeks to implement cutting-edge solutions and services. The team at LifeWorks, Inc. is composed of dedicated professionals who bring creativity and expertise to every project, driving the company's success in a competitive market.

Hiring Process

The hiring process at LifeWorks, Inc. is designed to identify and attract top talent. Candidates undergo a thorough interview process that assesses their skills, cultural fit, and potential for growth within the company. LifeWorks, Inc. values transparency and communication, ensuring that all applicants receive timely updates and feedback.

Career Opportunities Await

LifeWorks, Inc. is actively hiring and looking for motivated individuals who are ready to take their careers to the next level. Explore the open positions and find where your skills and passions align with the needs of LifeWorks, Inc.

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LifeWorks, Inc. is not just a company; it's a place where careers are nurtured, and futures are built. Join the team and be part of a community that values hard work, creativity, and a commitment to excellence.
Learn more about LifeWorks, Inc.
Industry
Healthcare
* Ladders Estimates

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