Geico

Sr. Strategist, Account Development (Commercial Lines)

Geico • $121K — $189K *
US-AnywhereRemote in United States
Finance & Insurance
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • 7+ years of experience in marketing, communications, or sales strategy
  • Bachelor's degree in business, marketing, or related field
  • Proven ability to translate sales strategies into tangible results
  • Strong attention to detail and adaptability to change
  • Exceptional executive communication skills, including writing and presenting
  • Proficient in data analysis to identify opportunities and drive improvements

Responsibilities

  • Liaise with product and sales leadership to uncover production and profitability opportunities
  • Plan and execute campaigns aimed at enhancing product awareness and profitability
  • Oversee account development for agents without dedicated Commercial Lines support
  • Design processes to utilize campaign insights for account development
  • Manage agent-facing tools and content, ensuring they are current and effective
  • Identify avenues for continuous improvement in agent engagement
  • Leverage diverse data sources to inform strategy and refine approaches

Benefits

  • Remote work with minimal travel (up to 5%) for events
  • Flexible workspace options at regional offices
  • Opportunities for collaboration with cross-functional teams
  • A chance to influence market share through impactful strategies
  • Supportive team environment focused on innovation and growth
Full Job Description
GEICO seeks a highly motivated and experienced Sr. Strategist, Account Development to join our Independent Agent Sales team. The successful candidate will report to the Director, Agency Sales Engagement Strategy and will be responsible for strategic planning, campaign design, content development, and virtual experiences to boost agent engagement, drive profitable growth, and improve BD and AOM efficiency and efficacy. This role will have a direct impact on GEICO’s market share across its entire network of independent agent partners, and specifically agents without a dedicated sales resource .

 

RESPONSIBILITIES:

  • Liaise with Commercial Lines product, sales and platform leadership to identify opportunities to boost production and profitability.
  • Plan, build, deploy, measure and iterate on campaigns that drive product awareness and earlier and more profitable personal lines growth for all three agency deployments using scalable broad reach/virtual experiences. 
  • Own account development (growth/profitability) for 60% of agents that don’t have a dedicated Commercial Lines sales rep
  • Design and manage processes and off-the-shelf programming that leverage broad reach campaign learnings to advance phone and field account development.
  • Support Sales Enablement org as product/sales SMEs; own, update and manage agent-facing tools and content — slide decks, job aids, videos, collateral, webinars, sales call in-a-box, email/campaign templates
  • The chosen candidate should possess executive communication skills and a strong ability to collaborate and build relationships with internal stakeholders across teams and business functions.
  • Identify and elevate opportunities to continuously improve results and strengthen agent experience.
  • Ability to use a variety of data to identify opportunities, design tests, determine impact, and iterate approach

QUALIFICATIONS:

  • 7+ years of experience as a marketing, communications or sales strategist.
  • Bachelor's degree in business, marketing, communications, or a related field
  • Proven track record of successfully developing and translating sales strategy into results.
  • Attention to detail and ability to adapt to ongoing change.
  • Executive communication skills (writing, influencing, persuading, presenting) and a strong ability to collaborate and build relationships with internal stakeholders from corporate headquarters to regional to individual office locations. 
  • Ability to use a variety of data to identify opportunities, design tests, determine impact, and iterate approach

PREFERRED QUALIFICATIONS:

  • 5+ years of experience in P&C insurance with a focus on Commercial Lines.

LOCATION:

  • Remote with travel up to 5% (events, sales conference)
  • Opportunity to work in available office space at a regional GEICO office, not required


 

Annual Salary

$121,975.00 - $189,625.00

The above annual salary range is a general guideline. Multiple factors are taken into consideration to arrive at the final hourly rate/ annual salary to be offered to the selected candidate. Factors include, but are not limited to, the scope and responsibilities of the role, the selected candidate’s work experience, education and training, the work location as well as market and business considerations.


 

At this time, GEICO will not sponsor a new applicant for employment authorization for this position.

About Geico

GEICO (Government Employees Insurance Company) is an American auto insurance company with headquarters in Chevy Chase, Maryland. It is the second largest auto insurer in the United States, after State Farm. GEICO is a wholly owned subsidiary of Berkshire Hathaway that provides coverage for more than 24 million motor vehicles owned by more than 15 million policy holders as of 2017. GEICO writes private passenger automobile insurance in all 50 U.S. states and the District of Columbia. The insurance agency sells policies through local agents, called GEICO Field Representatives, and over the phone directly to the consumer, and through their website.
Learn more about Geico
Size
40,000 employees
Industry
Founded
1936

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