The
Sr Specialist, Payer GTM is responsible for executing the payer go-to-market strategy and leading the end-to-end launch of payer contract products to drive practice enrollment.
We are flexible with respect to geographic location, and the ideal candidate will be comfortable working remotely/work from home
across US time zones. Primary DutiesStrategy & Execution- Oversee and manage a portfolio of payer contract products from initial contract through go-to-market launch to drive practice enrollment, proactively anticipating potential challenges and implementing appropriate remedies. Oversee timelines, milestones, and deliverables from contract signature through in-market activation and ongoing growth measurement.
>- Develop, launch, and manage strategies for the Payer segment, including targeted Account-Based Marketing (ABM) campaigns, personalized marketing initiatives focused on high-priority payer organizations
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Collaboration & Relationship Management- Proactively lead product growth focused collaboration with key stakeholders (i.e. Payer Strategy, Performance, Market P/L, Corp Marketing and Sales teams) ensuring product understanding and meeting growth goals
>- Research and develop strategies to better understand and communicate with healthcare payers and understand/convey payers' value-based care contract terms which are relevant and desirable to primary care providers
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Performance Reporting & Analytics- Report on campaign performance (i.e contract signature, in-market activation, and ongoing growth measurement, drawing evidence-based insights and recommendations
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Other duties as assigned Minimum Qualifications- Bachelor's degree in relevant field
>- 6+ years of progressive experience in product management or go-to-market execution, including a deep understanding of contract terms within healthcare payer products
>- Ability to build and maintain collaborative relationships with a wide range of stakeholders
>- Strong organizational skills with the ability to manage multiple priorities
>- Advanced communication (Verbal & Written) and presentation skills
>- Strong initiative & bias toward action; Ability to operate in a fast-paced environment
>- Experience with Google Suite and project management software
>- requires deep understanding of the contract terms and levers of value capture within each of the payer products for which this role is responsible, requiring healthcare payer-based industry knowledge
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Preferred Qualifications- Experience with Salesforce and Monday.com
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Physical RequirementsProlonged periods of sitting at a desk and working on a computer.
