Sr. Specialist, External Communication

Samsung Electronics Co., Ltd.$88K — $105K *
Plano, TX 75025In-Person
Consumer Technology
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • 4+ years experience in B2B public relations and media landscape specific to Display Division
  • Strong understanding of agency operations including budgeting and briefing
  • Project management skills for overseeing multiple partnerships
  • Effective communication skills for summarizing information to leadership
  • Willingness to travel for events to represent the Display Division
  • Proficiency in Microsoft Excel and PowerPoint
  • Bachelor's degree required

Responsibilities

  • Develop B2B PR strategy for the Display division
  • Execute PR strategies throughout the year
  • Manage partnerships with a supporting agency
  • Create thought leadership strategies to build brand authority
  • Ensure the agency meets deadlines for PR programs
  • Maintain a calendar for launches, events, and partnerships
  • Create PR programs focusing on media relations and product messaging
  • Oversee current and future sponsorship assets and partnerships
  • Identify and qualify new long-term sponsorship partnerships

Benefits

  • Medical, Dental, and Vision insurance
  • Life Insurance
  • 401(k) plan
  • Employee Purchase Program
  • Tuition Assistance after 6 months
  • Paid Time Off
  • Student Loan Program after 6 months
  • Wellness Incentives
  • Potential for MBO bonus compensation based on performance
Full Job Description
Position Summary

This role is not eligible for immigration sponsorship

To learn more, visit Samsung.com. For the latest news, visit news.samsung.com/us.

Role and Responsibilities

We are currently seeking a Public Relations & Partnership Sr. Specialist who will manage to manage B2B PR and partnerships for the Display team. The Public Relations leader will be responsible for creating earned media programs for all categories with a focus on launches, announcements, events, and promotions. For partnership, this person will manage all partnership and sponsorship assets, while creating meaningful storytelling moments across the Samsung B2B Display Solutions Division.

Key Roles & Responsibilities
  • Develops the PR Strategy B2B categories within the Display division.
  • Responsible for successfully executing PR strategies throughout the year.
  • Manages the 1 supporting agency that partners with the Display Division.
  • Creates an end-to-end thought leadership strategy focused on building authority, trust, and influence
  • Ensures agency is meeting deadlines and that they are successfully executing PR programs/strategy.
  • Maintains calendar for all categories and has key drive periods for launches, events, partnerships, and announcements.
  • Creates PR programs across entire Display Division with specific focus on media relations and communications, centered around product launches and vertical messaging
  • Manages all assets across current and future sponsorships - including but not limited to tickets, in-stadium assets, social content, events, physical and digital placements
  • Identifies and qualifies new partnerships to create long-term sponsorship alliances
  • Other duties as assigned


Minimum Qualifications
  • Minimum 4+ years of experience with knowledge of B2B media landscape for B2B Display Division
  • Critical understanding of an agency scope and innerworkings - budgeting, scoping, briefing process
  • Ability to project manage multiple partnerships and key project milestones simultaneously
  • Ability to speak to leadership and summarize key points
  • Ability to travel to events and represent Display Division to members of media, press and partners
  • Microsoft Office tool Skills (Excel & PowerPoint)
  • Education: Bachelor's degree


Skills and Qualifications

Life @ Samsung - https://www.samsung.com/us/careers/life-at-samsung/

Benefits @ Samsung - https://www.samsung.com/us/careers/benefits/

Regular full-time employees (salaried or hourly) have access to benefits including: Medical, Dental, Vision, Life Insurance, 401(k), Employee Purchase Program, Tuition Assistance (after 6 months), Paid Time Off, Student Loan Program (after 6 months), Wellness Incentives, and many more. In addition, regular full-time employees (salaried or hourly) are eligible for MBO bonus compensation, based on company, division, and individual performance.

To ensure a fair and transparent recruitment process, please do not use GenAI tools during your interview unless explicitly permitted; failure to adhere to these guidelines may result in disqualification from the recruitment process.

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