Bachelor's degree in computer science, information systems, marketing, or related field; advanced degree preferred.
3+ years of experience in marketing technology or a related area, focusing on implementation and management of platforms.
Proficiency in key marketing technology tools like Salesforce, Marketo, HubSpot, Adobe Experience Cloud, and Google Analytics.
Strong technical skills, especially in programming languages (JavaScript, Python), database management (SQL), and web development (HTML, CSS).
Experience in data integration, data management, and analytics.
Excellent communication skills, capable of explaining complex concepts to non-technical teams.
Proven ability to manage projects effectively, ensuring timely delivery within budget.
Responsibilities
Manage and maintain marketing technology platforms including CRM systems and analytics tools.
Develop and maintain seamless integrations between various marketing technology platforms.
Customize platforms based on business needs through workflows, templates, and reports.
Ensure data quality and integrity with governance policies and validation rules.
Create and maintain reports and dashboards for evaluating marketing performance and customer behavior.
Continuously optimize platforms and processes for better efficiency and ROI.
Train and support end-users on technology platforms, creating documentation and troubleshooting issues.
Collaborate with various teams to align marketing technology solutions with business goals.
Stay informed about marketing technology trends and propose innovative solutions.
Benefits
Flexible working hours to accommodate work-life balance.
Ongoing professional development opportunities.
Support for relevant certifications in marketing technology.
Collaborative and inclusive work environment.
Access to the latest marketing technology tools and resources.
Full Job Description
Sr. Software Engineer MAHIN-JOB-31742 Location: Phoenix FULL TIME Description Below is the job description.
Platform Management: Manage and maintain marketing technology platforms such as CRM systems, marketing automation tools, content management systems, and analytics platforms.
Integration: Develop and maintain integrations between different marketing technology platforms to ensure seamless data flow and automation of marketing processes.
Customization: Customize marketing technology platforms to meet specific business requirements, including designing and implementing custom workflows, templates, and reports.
Data Management: Ensure data quality and integrity across marketing technology platforms by implementing data governance policies, data validation rules, and data hygiene processes.
Analytics: Develop and maintain reports and dashboards to provide insights into marketing performance, campaign effectiveness, and customer behavior.
Optimization: Continuously optimize marketing technology platforms and processes to improve efficiency, effectiveness, and ROI.
Training and Support: Provide training and support to end-users on marketing technology platforms, including creating documentation, conducting training sessions, and troubleshooting issues.
Collaboration: Collaborate with cross-functional teams, including marketing, sales, IT, and analytics, to understand business requirements and ensure alignment between marketing technology solutions and business goals.
Stay Updated: Stay updated on emerging trends and best practices in marketing technology and propose innovative solutions to enhance marketing capabilities and drive business growth.
We envision someone who:
Bachelor's degree in computer science, information systems, marketing, or a related field. Advanced degree preferred.
3+ years of experience in marketing technology or related field, with hands-on experience in implementing and managing marketing technology platforms.
Proficiency in marketing technology platforms such as Salesforce, Marketo, HubSpot, Adobe Experience Cloud, Google Analytics, and other relevant tools.
Strong technical skills, including experience with programming languages (e.g., JavaScript, Python), database management (e.g., SQL), and web development (e.g., HTML, CSS).
Experience with data integration, data management, and data analytics.
Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams and communicate complex technical concepts to non-technical stakeholders.
Strong analytical and problem-solving skills, with the ability to analyze data, identify trends, and make data-driven recommendations.
Proven track record of successfully delivering marketing technology projects on time and within budget.
Relevant certifications in marketing technology platforms are a plus.
