BSN Sports

Sr. Sales Planning & Analytics Manager

BSN Sports$140K — $150K *
US-Anywhere
+ 2 other locationsRemote
Business Services
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • Bachelor's degree in business, finance, economics, analytics, mathematics, or a related field
  • 7+ years of experience in sales strategy, sales operations, commercial analytics, or related fields
  • Deep experience with segmentation, territory design, quota or target setting, and coverage planning
  • Proficient in Excel and SQL for data analysis
  • Familiarity with Tableau, Power BI, Python, Snowflake, or similar analytical tools

Responsibilities

  • Own segmentation strategy and refresh cycles for customers and territories
  • Develop account and sport Total Addressable Market (TAM) methodologies
  • Translate market and sales data into actionable planning recommendations
  • Lead territory analysis and provide design recommendations
  • Build equitable and growth-oriented quota and target methodologies
  • Partner with Sales Leadership and Finance for annual and in-year planning cycles
  • Deliver executive-level insights with clarity and strategic recommendations

Benefits

  • Full-time remote work flexibility
  • Opportunity for 20% travel
  • Performance-based incentives
  • Support for professional development and growth
  • Collaborative work environment promoting process improvements
Full Job Description

WORK TYPE: Full Time Remote

LOCATION DETAILS: Remote United States

TRAVEL: 20% travel expected

COMPENSATION: The pay range for this position is $140,000-150,000 annually, plus the opportunity to earn performance-based incentives.

The base salary will vary based on criteria such as education, experience and qualifications of the applicant, location, internal equity, and alignment with the market.

HOW YOU WILL MAKE AN IMPACT

This role leads the analytical work that underpins sales planning at BSN Sports. The person in this seat owns key planning processes including customer segmentation, account TAM, sport TAM, territory design, quota setting, and target development. They turn ambiguous business questions into clear analytical frameworks, practical recommendations, and repeatable planning processes.

This is not a reporting-only role. It is a senior individual contributor expected to operate with independence, exercise business judgment, and shape decisions with leaders across Sales, Sales Operations, Finance, and Commercial leadership.

WHAT YOU WILL DO

Sales Planning and Market Analysis
  • Own segmentation strategy and refresh cycles across customers, territories, and go-to-market views
  • Develop and maintain account TAM and sport TAM methodologies
  • Translate market, customer, and sales data into planning recommendation
  • Identify coverage gaps, whitespace, and growth opportunities

Territory, Quota, and Target Development
  • Lead territory analysis and design recommendations
  • Build quota and target methodologies that balance growth ambition, fairness, and field credibility
  • Support annual and in-year planning cycles with scenario modeling and recommendations
  • Partner with Sales Leadership and Finance on assumptions, tradeoffs, and final outputs

Decision Support and Strategic Analysis
  • Structure ambiguous business problems into clear hypotheses, analysis, and recommendations
  • Build models that inform hiring, coverage, account assignment, resource allocation, and performance improvement
  • Deliver executive-ready insights with clear logic, risks, and proposed action
  • Recommend process improvements where planning work is inconsistent, manual, or difficult to scale

Governance and Process Ownership
  • Establish repeatable planning processes, data definitions, and business rules
  • Improve rigor, transparency, and consistency across planning decisions
  • Partner with systems, analytics, and operations teams to improve data quality and workflow support
  • Serve as a trusted thought partner to leadership, not just a request taker

QUALIFICATIONS

KNOWLEDGE/SKILLS/ABILITIES

  • Strong business judgment and ability to adjust analysis to real business conditions without step-by-step direction
  • Ability to work through ambiguity and create logical structure, frameworks, and solutions independently
  • Advanced analytical and problem-solving skills
  • Strong executive communication skills with the ability to make complex topics simple
  • Ability to influence leaders through facts, logic, and clear recommendations
  • Strong process orientation with the ability to improve how work gets done, not just analyze outcomes

EDUCATION/EXPERIENCE

  • Bachelor6s degree in business, finance, economics, analytics, mathematics, or a related field
  • 7+ years of experience in sales strategy, sales operations, commercial analytics, revenue operations, business planning, or a related field
  • Deep experience with segmentation, territory design, quota or target setting, coverage planning, or related planning disciplines
  • Advanced skills in Excel and SQL
  • Experience building models, scenarios, and executive-ready analysis
  • Experience in B2B sales, distribution, or commercial planning environments preferred
  • Experience with Tableau, Power BI, Python, Snowflake, or similar tools preferred
  • Experience supporting senior sales leadership in annual planning and performance management preferred
  • Experience balancing analytical rigor with field practicality and change adoption preferred

PHYSICAL REQUIREMENTS

The physical demands that are described as required are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. 

  • This job operates in a professional office environment. Largely a sedentary role with some filing requiring the ability to lift files, open filing cabinets and bending as necessary.

#LI-PC1

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities required of the employee for this job.

About BSN Sports

BSN Sports is a leading distributor of team sports apparel and equipment in the United States. The company offers a wide range of products, including uniforms, footwear, balls, and training equipment, to schools, leagues, and other organizations. BSN Sports was founded in 1972 and is headquartered in Dallas, Texas. The company has over 1,200 sales professionals and operates more than 100 regional offices across the country. BSN Sports is committed to providing its customers with the highest quality products and services, and has been recognized as one of the top 100 companies to work for in Texas.
Learn more about BSN Sports
Size
3,000 employees
Industry

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