Key ResponsibilitiesSales & Business Development- Prospect, solicit, and secure new group business opportunities aligned with the resort's strategic goals.
- Develop and maintain strong relationships with corporate clients, third-party planners, meeting professionals, and travel industry partners.
- Manage the entire sales cycle from lead generation through contract negotiation and program execution.
- Conduct sales presentations, site inspections, familiarization tours, and client entertainment activities.
- Participate in industry trade shows, networking events, and sales missions to promote the resort.
- Achieve and exceed monthly, quarterly, and annual revenue goals.
Group Servicing & Client Management- Serve as the primary point of contact for assigned groups from contract signing through program completion with support of on-site events team.
- Coordinate closely with operations, spa, culinary, and guest services teams to ensure seamless execution of group programs.
- Conduct pre-convention meetings and planning calls to confirm event details and guest expectations.
- Monitor group experiences on property and proactively resolve issues to ensure client satisfaction.
- Facilitate post-event follow-up and secure repeat business opportunities.
Revenue Management & Strategy- Prepare proposals, contracts, and pricing strategies that maximize profitability while meeting client needs, supported by the Director of Revenue.
- Maintain accurate sales forecasts, pipeline reporting, and account management records within CRM systems.
- Analyze market trends, competitor activity, and customer feedback to identify growth opportunities.
- Collaborate with resort leadership to develop strategic sales initiatives and promotional campaigns and work closely with Marketing to deploy.
Relationship Building- Foster long-term partnerships with key accounts and meeting planners.
- Act as an ambassador for the Lake Austin Spa Resort brand, consistently communicating the resort's luxury wellness positioning and unique guest experience.
- Maintain a high level of customer engagement to drive repeat and referral business.
QualificationsRequired- Minimum 2-5 years of progressive hospitality sales experience, including luxury resort, destination resort, or group sales experience.
- Demonstrated success in meeting or exceeding group sales revenue goals.
- Strong contract negotiation and account management skills.
- Excellent verbal, written, and presentation communication abilities.
- Proficiency with CRM systems, Microsoft Office Suite, and hospitality sales platforms.
- Ability to travel for client meetings, industry events, and sales missions as needed.
Preferred- Experience selling luxury wellness resorts, destination retreats, or upscale hospitality experiences.
- Established relationships within corporate meeting, incentive, and wellness travel markets.
- Knowledge of Delphi, Salesforce, Opera, Book 4 Time, or similar hospitality sales systems.
Performance Metrics- Group room revenue production
- Group ADR and total revenue contribution
- New account acquisition
- Client retention and repeat business
- Conversion rates and sales pipeline growth
- Guest and planner satisfaction scores
- Achievement of annual sales goals
Benefits- Competitive base salary plus incentive/bonus opportunity
- Comprehensive health and wellness benefits
- Paid time off and holidays
- Spa discount and booking privileges
- Professional development opportunities
- Employee recognition and wellness programs
Lake Austin Spa Resort is committed to providing an exceptional luxury wellness experience for every guest. The Senior Sales Manager plays a critical role in driving revenue growth while delivering world-class service that reflects the resort's reputation for excellence.
