Comcast

Sr. Sales Director, Buyer Cloud

Comcast$166K — $250K *
Media
8 - 10 years of experience
Job Overview by Ladders

Qualifications

  • 10+ years in biddable media / DSP sales with a proven book of business
  • Existing relationships with major agency holding companies or Fortune 500 brands required
  • Ability to engage in technical discussions with stakeholders about APIs and platform architecture
  • Strategic thinker with a consultative sales approach
  • Self-starter who takes ownership of client outcomes in dynamic environments

Responsibilities

  • Own key accounts across agency and brand-direct
  • Drive growth by winning new advertisers and expanding existing relationships
  • Navigate technical conversations regarding integration with stakeholders
  • Build trusted partnerships with senior stakeholders at major agencies and brands
  • Lead the response to RFPs and new business opportunities with strategic precision
  • Become a product expert in FreeWheel's suite to communicate value effectively
  • Collaborate cross-functionally with teams to refine positioning and close deals

Benefits

  • Comprehensive health coverage and wellness programs
  • Employee assistance programs for mental health support
  • Professional development opportunities and training
  • Flexible working arrangements to promote work-life balance
  • Diversity, equity, and inclusion initiatives and resources
Full Job Description
Job Summary
About the Role

You'll own revenue growth for Buyer Cloud, FreeWheel's demand-side platform, across a portfolio of major agency holding companies and Fortune 500 brand-direct accounts. On the agency side, you'll work closely with trading desk and agency leadership to expand how much programmatic spend runs through Buyer Cloud. On the brand-direct side, you'll build and manage relationships with in-house marketing and media teams at large advertisers evaluating or scaling their own DSP usage. The mix of accounts you manage may shift over time as our broader go-to-market strategy evolves, so we're looking for someone who can move fluidly across both agency and brand-direct sales motions rather than someone wedded to a single type of account.

This is a senior seller role that occasionally touches technical territory: you may be asked to speak to integration questions, including Buyer Cloud's MCP server and programmatic API capabilities, so comfort in those conversations (not hands-on platform or trading experience) is helpful.

You'll partner closely with Agency Partnerships, Product, and Product/Sales Marketing to shape go-to-market strategy and deliver a best-in-class client experience.

Job Description

Responsibilities:

What You'll Do
  • Own key accounts across agency and brand-direct. Serve as the primary revenue owner for a portfolio of major agency holding company relationships and Fortune 500 brand-direct accounts, translating signed agreements and new opportunities into active, growing platform usage.
  • Drive growth broadly. Win new advertisers and campaigns across both agency and brand-direct segments, while expanding existing relationships across your portfolio.
  • Navigate technical conversations. Comfortably engage technical stakeholders - at agencies and brands alike - on integration questions involving Buyer Cloud's MCP server and programmatic APIs, looping in Product as needed to represent client needs.
  • Build senior influence. Develop trusted partnerships with senior stakeholders - both media and technical - at major agency holding companies and Fortune 500 brands.
  • Lead strategically. Respond to RFPs and new business opportunities with precision, crafting winning strategies grounded in platform capability.
  • Be a product expert. Master the FreeWheel portfolio, including Buyer Cloud and the broader programmatic software suite, well enough to speak credibly to both commercial and technical audiences.
  • Collaborate cross-functionally. Work closely with Agency Partnerships, Product, Product Marketing and Sales Marketing to refine positioning and unblock deals.
  • Exceed targets. Consistently meet and surpass revenue goals through strategic, consultative selling.

Who You Are
  • 10+ years in biddable media / DSP sales, with a demonstrated book of business spanning agency holding-company trading desks and/or Fortune 500 brand-direct advertisers.
  • Existing relationships with major agency holding companies and/or Fortune 500 brand-direct advertisers are required (e.g., Omnicom, Publicis, WPP, Dentsu, Havas, Stagwell, or large in-house brand media teams); relationships at Publicis and Omnicom are especially preferred, and breadth across multiple accounts is a strong plus.
  • Comfortable in technical conversations - you don't need to write code or have hands-on platform/trading experience, but you can hold your own discussing APIs, data connectivity, or platform architecture with an agency's or brand's engineering team.
  • A strategic thinker with a consultative approach and a track record of exceeding revenue targets in a complex, multi-stakeholder sales cycle.
  • A self-starter who takes full ownership of client outcomes in a fast-paced, evolving environment

Employees at all levels are expected to:
  • Understand our Operating Principles; make them the guidelines for how you do your job.
  • Own the customer experience think and act in ways that put our customers first, give them seamless digital options at every touchpoint, and make them promoters of our products and services.
  • Know your stuff be enthusiastic learners, users and advocates of our game-changing technology, products and services, especially our digital tools and experiences.
  • Win as a team make big things happen by working together and being open to new ideas.
  • Be an active part of the Net Promoter System a way of working that brings more employee and customer feedback into the company by joining huddles, making call backs and helping us elevate opportunities to do better for our customers.
  • Drive results and growth.
  • Support a culture of inclusion in how you work and lead.
  • Do what's right for each other, our customers, investors and our communities.


Disclaimer: This information has been designed to indicate the general nature and level of work performed by employees in this role. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications.

Skills
Client Relations, Sales, Strategic Objectives

Compensation
Primary Location Pay Range: $166,980.37 - $250,470.55

Targeted Commission: $175,000.00

Our sales compensation programs offer the potential for significant upside above targeted earnings for those who overachieve their sales targets.

Comcast intends to offer the selected candidate base pay within this range, dependent on job-related, non-discriminatory factors such as experience. The application window is 30 days from the date job is posted, unless the number of applicants requires it to close sooner or later.

Base pay is one part of the Total Rewards that Comcast provides to compensate and recognize employees for their work. Most sales positions are eligible for a Commission under the terms of an applicable plan, while most non-sales positions are eligible for a Bonus. Additionally, Comcast provides best-in-class Benefits to eligible employees. We believe that benefits should connect you to the support you need when it matters most, and should help you care for those who matter most. That's why we provide an array of options, expert guidance and always-on tools, that are personalized to meet the needs of your reality - to help support you physically, financially and emotionally through the big milestones and in your everyday life. Please visit the compensation and benefits summary on our careers site for more details.

Education
Bachelor's Degree

While possessing the stated degree is preferred, Comcast also may consider applicants who hold some combination of coursework and experience, or who have extensive related professional experience.

Certifications (if applicable)

Relevant Work Experience
10 Years +

About Comcast

FreeWheel manages the economics of content for the enterprise class of entertainment, offering technical infrastructure for revenue rights management and business operations, wrapped in advisory services. They offer advertising sales rights, display, video, mobile ad management, contract management, professional content, ad serving, reporting, analytics, technology, services, advisory services, business operations, programmatic advertising, advertising marketplace, and linear, and online advertising.

Comcast Careers

Joining Comcast means becoming part of a dynamic team committed to shaping the future of media and technology. As a leading company in entertainment, communications, and technology, Comcast offers unparalleled job opportunities designed to foster professional growth and innovation. Work You’ll Do At Comcast, you’ll be part of a culture that cherishes diversity, leadership, and innovation. Our team is at the forefront of the industry, leading changes that redefine how people connect and experience content across the globe. Transform your career with a company that is committed to your professional development. Comcast offers a variety of positions across multiple fields, where your skills will be honed for leadership roles and your career aspirations supported by comprehensive training programs. Join Our Leading Team Be part of a team that values creativity and diversity. Comcast’s commitment to inclusive culture and diversity training ensures that every team member’s voice is heard and valued. This approach not only enhances our work environment but also drives our leadership in the competitive tech industry. Innovate with Us Engage in work that matters with a team of over 100,000 employees worldwide. At Comcast, innovation isn’t just another buzzword—it's at the core of everything we do. From developing groundbreaking technology to reimagining how our customers experience entertainment and communication, your work will influence millions. Internship and Employment Opportunities Start your career with a Comcast internship, where you’ll gain invaluable industry experience, network with professionals, and develop skills that will benefit you throughout your career. For those seeking full-time positions, Comcast’s hiring process is designed to find not just the right skills but the right fit for our culture of growth and innovation. Benefits and Growth Comcast is dedicated to the well-being and advancement of our team members. Enjoy a wealth of benefits that support both your professional and personal life, including health, wellness, and retirement plans. Our employees are encouraged to pursue continuous growth through professional development opportunities and leadership training. Stay Connected Join the Comcast Team Explore job opportunities that match your skills and interests. We are always looking for passionate, curious, and solution-driven team players. Search Comcast jobs today and find out where your career could take you. Keep Up to Date Stay ahead with career tips, insider perspectives, and industry-leading insights you can put to use today—all from the people who work here. Read Careers Blog Job Alert Emails Customize your subscription to receive job alerts, latest news, and insider tips tailored to your preferences. Discover the exciting and rewarding career opportunities that await at Comcast. By joining Comcast, you’re not just finding a job—you’re joining a community of innovators who are passionate about creating extraordinary experiences for our customers and for each other.
Learn more about Comcast
Size
31,000 employees
Market Cap
$149.9 billion
Industry
Net Income
$10.5 billion
Founded
1963
5 Year Trend
+7.6%
Revenue
$103.5 billion
NASDAQ

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