We are looking for a innovative and proactive wholesale marketing manager to lead the retail and wholesale marketing organization for Trafilea's brands-Shapermint and Truekind-across North America and internationally to drive sell-through, brand equity, and retail expansion.
You will own the strategy, planning, and execution of integrated 360° campaigns across freestanding retail, wholesale accounts, and on-air channels. This role ensures marketing excellence and brand consistency across all physical and digital retail environments, driving measurable impact on revenue and brand performance.
- Manage, mentor, and evaluate the Brand Marketing Manager and supporting specialists.
- Develop and execute 360° campaigns integrating OOH, influencer, in-store, and digital tactics.
- Support freestanding store launches with playbooks, launch plans, and evaluations.
- Ensure creative and merchandising alignment with brand positioning and retailer guidelines.
- Monitor sell-through, traffic lift, and digital performance metrics for all campaigns.
- Own retail marketing budget allocation, including co-op spend and production costs.
- Implement AI-driven tools for campaign tracking and creative optimization.
- Project & campaign reporting for senior leadership
- 10+ years in retail/wholesale marketing, leading multi-channel campaigns (in-store, digital, influencer, media) with measurable impact; experience with major retailers (Walmart, Macy's, Kohl's, Nordstrom); apparel/intimates a plus.
- Proven ability to negotiate and lead vendor/retailer relationships.
- Data-driven mindset, using metrics to optimize spend and storytelling.
- Proficiency in Excel (advanced formulas, pivot tables), Google Workspace, and PM tools (Asana).
- Hands-on with AI tools to improve efficiency, reporting, and campaign analysis.
- Excellent communicator, able to influence execs, vendors, and cross-functional teams.
- Strategic thinker (80-20 prioritization), adaptable with contingency planning.
- Strong problem-solver, turns data and mistakes into scalable process improvements.
- High ownership and accountability, bias for speed and quality standards.
We offer an 100% remote challenging environment with USD salary + a full suite of perks & benefits.
