Molson Coors Brewing Company

Sr Regional Sales Manager Non Alc - PAC

Molson Coors Brewing Company$145K — $191K *
Food & Beverages
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • 5-8 years of commercial experience in beverage sales execution.
  • Deep knowledge of the beverage industry, especially spirits and distribution.
  • Strong understanding of pricing strategies and distributor dynamics.
  • Proven P&L management experience in relevant roles.
  • Exceptional leadership ability to engage both direct and indirect teams.

Responsibilities

  • Lead and direct selling activities for a team of Non-Alc Distributor Sales Executives.
  • Collaborate on execution plans that align with brand and channel strategy.
  • Manage performance metrics and course-correct lagging accounts as necessary.
  • Ensure sound financial and budget management of the Non-Alc portfolio.
  • Develop and maintain a high-performing team focused on engagement and results.

Benefits

  • Access to a comprehensive Total Rewards program including health and wellness benefits.
  • Career development opportunities through First Choice Learning programs.
  • Engagement with Business Resource Groups for networking and volunteer opportunities.
  • Generous paid time off including vacation, holidays, and personal floating holidays.
  • Company culture that promotes community involvement and positive mindset.
Full Job Description
Requisition ID: 39419

Crafted Highlights:

The Sr. Regional Sales Manager - Non-Alc leads and directs key selling activities across a direct team of Non-Alc Distributor Sales Executives and the "feet on the street" sales team. This role also provides indirect oversight to 5-6 Non-Alc Sr. Distributor Sales Executives and Sr. Chain Sales Executives within the assigned region. This role works across both the distributor sales organization as well as the chain account teams and owns end-to-end process of selling-to-execution within assigned region, collaborating extensively with Region Vice President, General Managers, Region Chain Director, and direct/indirect team.

What You'll Be Brewing
  • Development, sell-in, and execution of plans - ensuring the collaboration across all parties in the region on strategic prioritization. Operationalize AOP execution aligned to brand and channel strategy with a lens to chain and distributors insights, strategies, and relationships within assigned region. Sets direction for both distributor sales organization/chain teams to ensure belief, buy-in, and action against the Non-Alc portfolio of brands to deliver and maintain results. P&L accountability for the delivery of the Non-Alc AOP across all measures. Ensure delivery of volume, profit, and share targets.
  • Through direct and indirect accountabilities, manage the expected performance to plan, determine solutions for lagging accounts, distributors, individuals and course correct as required. Provides creative direction and thought leadership through all span of direct and indirect control to develop creative solutions to gain disproportionate share of mind/voice internally and externally in order to drive success with the Non-Alc portfolio.
  • Manage and maintain sound financial and budgetary leadership to direct use of funds in direct and indirect teams, ultimately delivering on key metrics of the Non-Alc P&L. Optimize the utilization of budget across various sales/marketing levers in order to achieve desired outcomes for the Non-Alc portfolio of brands.
  • This role manages a team of 3-5 direct reports and overall team of ~15 professionals in support of developing and execution of sales plans in the off-premise. Ensures team is focused, well-trained for delivering expected business results, while living the company values and demonstrating these in everyday behavior. Leads talent management, growth, and change management as Molson Coors continues its transformation to a beverage company. Responsible for setting an engaging vision for talent, ways of working, and shepherding of engagement through the direct Non-Alc team as well as the dual accountability within the indirect distributor sales organization and chain teams.
  • Be an active participant in driving the overall culture of the non-alc team, as we prove that innovative mindsets and positive attitudes can truly help transform our organization.


Key Ingredients
  • Deep knowledge of the beverage industry including spirits, strong on-premise channel knowledge, and experience along with beverage distribution knowledge.
  • Preferred 5-8 years of experience in a commercial-based role driving execution across partners.
  • Business understanding including pricing strategies, distributor dynamics, chain account management, and P&L management.
  • Ability to engage both direct and indirect teams through vision and accountability.
  • Strong people leader who can direct and influence direct reports and indirectly accountable roles to drive success.


Beverage Bonuses:
  • We care about our People and Planet and have challenged ourselves with stretch goals around our key priorities
  • We care about our communities, and play our part to make a difference - from charitable donations to hitting the streets together to build parks, giving back to the community is part of our culture and who we are
  • Engagement with a variety of Business Resource Groups, which can provide volunteer opportunities, leadership experience, and networking through the organization
  • Ability to grow and develop your career centered around our First Choice Learning opportunities
  • Participation in our Total Rewards program with a competitive base salary, incentive plans, parental leave, health, dental, vision, retirement plan options with incredible employer match, generous paid time off plans, an engaging Wellness Program, and an Employee Assistance Program (EAP) with amazing resources
  • Access to cool brand clothing and swag, top events and, of course... free beer and beverages!
  • Work within a fast paced and innovative company, meeting passionate colleagues and partners with diverse backgrounds and experiences
  • Benefits include 15 days vacation, 10 paid holidays, 4 personal floating holidays and 64 hours of sick time


Employees identified through our succession planning process as "Ready Now" will be considered first. Those who are identified as Ready in Time or who are not formally on a succession plan will be considered in conjunction with external applicants if a "Ready Now" successor is not appointed.

Pay and Benefits:

At Molson Coors, we're committed to paying people fairly and equitably for the work they do.

Job Posting Total Rewards Offerings: $145,500.00 - $191,000.00 (posting salary range) + 30% target short term incentive + target long term incentive + $23,000 on average spent on benefits per employee, including but not limited to health, dental, vision, retirement with above market employer match, wellness incentives and EAP + paid time off (including holidays, vacation days and sick days).

The posting range provided above for salary is what we, in good faith, believe we would pay for this role at the time of this posting. We ultimately pay based on a number of non-discriminatory factors that inform pay decisions including but not limited to the required work location, previous work experience, skill set and internal equity.

About Molson Coors Brewing Company

MillerCoors has a strong leadership team and dedicated, hard-working people. We're committed to building our great beer and cider brands the right way and have a deep sense of responsibility to the environment, our communities and beer drinkers. We're focused on creating big ideas and innovations that drive profitable growth and will help create a new era in the American beer industry. Add it all up and you’ll see we're dedicated to creating America’s best beer company. Cheers! +++++ This page is for those 21+ only and should not be shared with anyone under 21. Comments that are inappropriate, offensive or suggest irresponsible consumption will be deleted. Please drink responsibly.

Molson Coors Brewing Company Careers

Join the vibrant team at Molson Coors Brewing Company, a leader in the beverage industry, where innovation meets tradition. This is an exciting opportunity to be part of a company that values leadership, diversity, and professional growth. Work You’ll Do At Molson Coors, you will contribute to a legacy of great beer and beverages while pushing the boundaries through innovation and sustainable practices. Our team is composed of the brightest minds in the industry, working together to meet the challenges of a rapidly evolving market. Lead with Impact Embrace the chance to lead projects and initiatives that make a real difference. Molson Coors is at the forefront of the beverage industry, combining centuries of brewing expertise with modern technology and new marketing strategies. Join a Diverse and Inclusive Team Molson Coors is committed to diversity and inclusion, ensuring that all employees can thrive. We are proud to offer diversity training and leadership development programs that empower our team members to grow professionally and personally. Explore Job Opportunities Whether you’re looking for an entry-level position or a more senior role, Molson Coors offers a range of job opportunities across various functions. From brewing to marketing, logistics to finance, explore how your skills and passion can contribute to our success. Internship Programs Kickstart your career with a Molson Coors internship. Gain hands-on experience, valuable insights, and the opportunity to network with industry leaders. Our internships provide a robust platform for learning and development, setting the stage for a successful career in the beverage industry. Benefits and Culture Molson Coors is dedicated to fostering a workplace culture that promotes well-being and job satisfaction. Our comprehensive benefits package supports the health, financial security, and work-life balance of our employees. Join us and be part of a company that cares about its people and their future. Career Growth and Development We believe in nurturing talent and providing our team with the tools they need to succeed. With access to professional development courses, leadership programs, and continuous learning opportunities, your career growth at Molson Coors is limitless. Stay Connected Join Our Team Discover the exciting career paths available at Molson Coors. Search open positions that match your skills and interests. We are always on the lookout for passionate, creative, and driven team players. Keep Up to Date Stay informed with the latest company news, career tips, and industry insights—all from the people who work here. Molson Coors is a place where you can grow, innovate, and lead. Job Alert Emails Customize your subscription to receive job alerts and insider information tailored to your preferences. Explore the rewarding opportunities that await at Molson Coors Brewing Company. Molson Coors Brewing Company—where you can turn your ambition into achievement and quench the world’s thirst for outstanding beverages. Join us and make your mark in the brewing industry.
Learn more about Molson Coors Brewing Company
Size
16,300 employees
Market Cap
$10.5 billion
Industry
Net Income
-$949 million
Founded
1786
5 Year Trend
+16%
Revenue
$9.6 billion
NASDAQ

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