Key job responsibilities

Define the content vision for executive customers at EBCs, with a focus on AI transformation, cloud strategy, and emerging technology trends grounded in practical business application. Ensure content directly aligns with customer objectives and AWS priorities

Lead the operational transformation of EBC content creation, curation, speakers, and personalization at scale. Partner with technology teams to develop and deploy AI tools to streamline agenda building, speaker matching, and content recommendations based on account needs, industry, and business priorities

Build deep field, sales, and industry stakeholder partnerships to make content actually land with customers. Work hand-in-glove with account and industry teams, Solutions Architects (SAs), and Account-Based Marketing (ABM) to understand customer challenges and ensure EBC content serves real objectives.

Actively work with and pull insights from product marketing to solicit product roadmaps, customer success patterns, and positioning for AWS solutions. Ensure briefings reflect the most current strategy, offerings, and customer value narratives.

Drive bidirectional feedback loops gathering insights from EBC briefings and feeding them back to product, sales, and marketing teams. Capture what resonates with executives, what questions surface, and what gaps exist in our messaging. This feedback loop is one of the highest-value things the EBC function delivers.

Integrate into the executive marketing ecosystem ensuring EBC content connects to other programming like Executive Summit at AWS re:Invent and other persona-driven programs to create a unified, coherent customer experience.

Establish metrics and analytics creating feedback loops and analytics frameworks to continuously improve content effectiveness based on briefing outcomes, customer insights, and business impact.

Enable speakers and field teams creating playbooks, presenter guidance, and enablement materials that empower speakers across AWS and partner organizations. Attend briefings to observe what resonates, gather insights, and iterate rapidly on content improvements.

A day in the life

Review content recommendations and refine narratives to connect AWS capabilities to specific customer business challenges

Collaborate with product teams to translate technical announcements into executive-ready stories that demonstrate customer value

Attend executive briefings to observe what resonates with customers, gathering real-time insights on content effectiveness and identifying opportunities for iteration

Partner with cross-functional teams to align content strategy with business goals

Analyze briefing feedback data and customer insights to optimize your modular content library, update playbooks, and enhance the AI tools that power speaker matching and agenda building

Connect with regional EBC teams across global locations, share what's working, and ensure consistency while moving quickly from concept to delivery

Evaluate existing content workflows and propose new approaches - whether that's piloting an AI tool for agenda personalization or reimagining how we brief prep for a specific industry vertical

BASIC QUALIFICATIONS

- 8+ years of professional non-internship marketing experience

- 8+ of experience in executive communications, product marketing, sales enablement, or strategic consulting creating C-level content

- Demonstrated expertise in translating technical concepts into business narratives

- • Experience to presenting to and influencing senior leadership

- Experience driving results through others-building content through internal teams, agencies, or partnerships

PREFERRED QUALIFICATIONS

- Experience implementing AI or automation tools to improve content creation and operations and scale

- Experience in tech industry storytelling, particularly for enterprise or cloud computing audiences

- Background in building or managing executive speaker programs

- Experience working across multiple geographies and adapting content for global audiences

The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits.

USA, WA, Seattle - 118,200.00 - 160,000.00 USD annually