Adobe is looking for a Senior Product Marketing Manager to lead product marketing efforts across platforms in our Higher Education business. This role has specific ownership of Deployment & Access for IT administrators.
This role will help build how colleges and universities experience Adobe through its various products and platforms.
The Senior PMM will find opportunities to develop more connected, cohesive experiences for Higher Education customers. This includes leading product marketing for the capabilities that enable IT administrators to deploy, provision, manage, and provide access to Adobe products at scale.
Serving as an advocate for the customer, the Senior PMM will translate market insights into product positioning, messaging, launch planning, and recommendations that increase customer adoption and long-term value. They will partner closely with Product Management, Engineering, Customer Success, Sales, and the Education Go-to-Market organization to bring cross-platform and Deployment & Access initiatives to market effectively.
What You'll Do
- Lead product marketing strategy for cross-platform Higher Education initiatives, managing Deployment & Access capabilities for IT administrators.
- Develop positioning, messaging, segmentation, personas, and buyer journeys that communicate the value of connected Adobe experiences and drive adoption.
- Serve as the voice of the Higher Education customer by synthesizing customer research, competitive intelligence, industry trends, product usage, and field feedback.
- Develop a deep understanding of how institutions use Adobe across products and platforms, including deployment, identity management, licensing, access, and administration.
- Translate customer needs and market insights into product marketing recommendations and influence priorities across product teams.
- Lead product marketing planning and readiness for key cross-platform and Deployment & Access initiatives, including positioning, messaging, launch narratives, and customer-facing content.
- Partner across product development, engineering, customer success, sales, marketing, and education GTM to align priorities and deliver cohesive customer experiences.
- Enable GTM and Sales teams with clear, consistent messaging and assets that connect individual product innovations to the broader Adobe experience.
- Define and track success metrics across adoption, engagement, and business impact, using performance insights to inform future priorities and investment decisions.
What You Need to Succeed
- 8+ years of product marketing experience within B2B SaaS or enterprise software.
- Experience developing positioning, messaging, and launch strategies across multiple products, platforms, or product teams.
- Experience partnering with Product Management throughout the product lifecycle and translating customer and competitive insights into recommendations.
- Strong storytelling and communication skills, with the ability to simplify complex technical concepts and develop cohesive cross-product narratives.
- Demonstrated ability to influence and align cross-functional teams without direct authority.
- Experience within Higher Education or enterprise technology ecosystems is preferred.
Expected Pay Range:
Our compensation reflects the cost of labor across several U.S. geographic markets, and we pay differently based on those defined markets. The U.S. pay range for this positionis $120,700 -- $219,750 annually. Paywithin this range varies by work locationand may also depend on job-related knowledge, skills,and experience. Your recruiter can share more about the specific salary range for the job location during the hiring process.
In California, the pay range for this position is $151,800 - $219,750
In Washington, the pay range for this position is $143,100 - $207,300
At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans. Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP).
In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award.
