Our team is seeking a strategic, customer-obsessed Product Marketing Manager to own the experimentation and CX optimization across key onboarding and early-lifecycle engagement flows. This role sits at the intersection of Product, Marketing, and CX, with a focus on converting content-led acquisition into sustained engagement and higher-value actions (e.g., repeat visits, app adoption, deeper feature usage, and retention).

This role will diagnose funnel performance and customer journeys, identify friction and drop-off, and drive a prioritized roadmap of experiments and experience improvements in partnership with Product, Engineering, Design/UX, Analytics, and Marketing. The ideal candidate combines strong analytical rigor with excellent written narratives, can define testable hypotheses with clear success metrics, and influence roadmap decisions across multiple teams. This is a highly cross-functional role requiring strong judgment, crisp communication, and the ability to build mechanisms that scale learnings into repeatable playbooks.

Key job responsibilities

Key job responsibilities

* Own the experimentation roadmap across onboarding, content-to-engagement pathways, and early lifecycle behavior; define goals, metrics, and decision rules for tests

* Lead funnel and journey diagnostics (quant + qual) to identify customer friction, drop-off drivers, and highest-leverage opportunities to reduce one-and-done behavior

* Develop customer-informed hypotheses that connect specific experience changes to measurable outcomes (repeat visits, activation, app downloads, engagement depth, retention)

* Influence product and CX roadmaps by translating insights into clear requirements, trade-offs, and expected impact; partner with PM/Eng/UX to ship improvements

* Recommend the right interventions across product UX, messaging, personalization, and lifecycle programs (email/push/in-app) to improve conversion and long-term value

* Author and drive alignment through narratives (e.g., working backwards docs/PRFAQs, strategy docs) to secure stakeholder buy-in and resourcing

* Establish operating mechanisms (e.g., weekly funnel review, experiment intake/prioritization, post-test readouts) to increase experiment velocity and scale wins

* Communicate results and drive action: synthesize experiment outcomes into actionable recommendations; ensure learnings are adopted across teams and reflected in future roadmaps

* Build a scalable learning system (playbooks, dashboards, and knowledge base) that accelerates downstream engagement optimization over time

BASIC QUALIFICATIONS

- 8+ years of professional non-internship marketing experience

- Experience building, executing and scaling cross-functional marketing programs

- Experience presenting metrics and progress to goal to senior leadership

- Experience creating and managing complex, cross-team project plans

- Knowledge of analytics tools and web traffic reporting

- Experience communicating results to senior leadership

- Experience prior success in driving execution of large-scale project plans with multiple teams in support of business goals

- Experience using data and metrics to measure impact and determine improvements

- 6+ years of product marketing, growth marketing, lifecycle or product management experience with demonstrated ownership of experimentation roadmaps and funnel optimization

- 5+ years of experience defining and executing A/B tests or multivariate experiments with clear hypotheses, success metrics, statistical rigor, and interpreting results

- Experience analyzing customer journey data and behavioral metrics to diagnose friction points and prioritize high-impact interventions

- Proven ability to influence cross-functional product roadmaps through data-driven narratives and strategic recommendations

- Experience authoring strategy documents (e.g., PRFAQs, working backwards docs) that secure stakeholder alignment and drive resourcing decisions

- Demonstrated success translating customer insights into measurable business outcomes such as conversion rate improvement, retention lift, or engagement depth increases

- Experience driving Monthly Active Users (MAUs), engagement hours, or similar growth metrics at scale in competitive marketplace environments

- Experience partnering with Product, Engineering, UX/Design, and Analytics to ship experience improvements (not only campaigns)

- Bachelor's degree or equivalent experience

PREFERRED QUALIFICATIONS

- Experience with customer segmentation, profiling, and targeting

- Experience with A/B Testing or Multi-Variate Testing or both

- MBA, or Advanced degree

- 7+ years of product marketing or growth experience in consumer subscription services, streaming media, or digital entertainment platforms

- Experience establishing operating mechanisms (e.g., experiment intake frameworks, weekly funnel reviews, post-test readout processes) that increase team velocity and scale learnings

- Expertise in personalization strategies and lifecycle marketing programs (email, push, in-app messaging) that drive repeat engagement and long-term value

- Experience improving app adoption and retention through product-led and lifecycle-led interventions

- Demonstrated ability to build scalable knowledge systems (playbooks, dashboards, documentation) that accelerate optimization efforts across multiple teams

- Strong analytics fluency (segmentation/cohorts, funnel analysis, retention, LTV thinking); familiarity with common analytics/BI and experimentation tools

- Proven ability to operate independently in ambiguity, build mechanisms, and drive alignment across a broad stakeholder set

The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits.

USA, CA, Culver City - 142,800.00 - 193,200.00 USD annually

USA, CA, San Francisco - 157,100.00 - 212,600.00 USD annually

USA, NY, New York - 157,100.00 - 212,600.00 USD annually

USA, WA, Seattle - 142,800.00 - 193,200.00 USD annually