Advanced Energy Industries, Inc

Sr Product Marketing Manager

Advanced Energy Industries, Inc$160K — $220K *
Manufacturing & Automotive
8 - 10 years of experience
Job Overview by Ladders

Qualifications

  • Proven ability to translate complex technical concepts into clear, customer-focused messaging
  • Strong strategic thinking with demonstrated ability to execute in fast-paced, cross-functional environments
  • Data-driven mindset with experience using market insights to influence decisions and outcomes
  • Excellent communication and stakeholder management skills, capable of influencing senior leaders and external partners
  • Experience in a global or matrixed organization preferred
  • Familiarity with semiconductor manufacturing processes, plasma systems, or advanced materials is desirable

Responsibilities

  • Lead customer engagement through Total Relationship Management (TRM) and roadmap discussions
  • Identify and analyze target market segments, industry trends, and emerging technologies to define growth strategies
  • Develop product positioning, value propositions, and differentiation with Product Management
  • Align go-to-market strategies with corporate objectives, collaborating with Marketing, Engineering, and Sales leadership
  • Translate customer insights and market needs into actionable product priorities and technology roadmap
  • Perform ongoing competitive analysis including market share, positioning, and strategic moves
  • Shape annual strategic planning including market sizing and growth forecasts

Benefits

  • Multiple medical plans available
  • Short and long-term disability and life insurance coverage
  • Health savings and flexible spending accounts
  • Generous time off policy: 3 weeks paid vacation, 7 days sick time, 12 paid holidays
  • 8 hours of paid volunteer time off
  • 8 weeks of paid parental leave for both parents
  • Company matched 401(k) plan
  • Tuition reimbursement offered
  • Expanded mental health coverage and employee assistance programs
  • Voluntary benefits such as critical illness and pet insurance
Full Job Description
POSITION SUMMARY:

The Senior Product Marketing Manager partners closely with key customers, field teams, and product leadership to shape product roadmaps, anticipate industry shifts, and accelerate market share growth. This is a high-impact role that blends strategic vision with hands-on execution, with clear ownership of driving market expansion and customer value.

RESPONSIBILITIES:
  • Lead customer engagement through Total Relationship Management (TRM) and roadmap discussions
  • Identify and analyze target market segments, industry trends, and emerging technologies; partner with industry experts to define growth strategies and market share targets
  • Develop clear product positioning, value propositions, and differentiation with Product Management
  • Align go-to-market strategies with corporate objectives, working cross-functionally with Marketing, Engineering, and Sales leadership
  • Translate customer insights and market needs into actionable product and technology roadmap priorities Perform ongoing competitive analysis, including market share, positioning, strengths/weaknesses, and strategic moves
  • Shape annual strategic planning, including market sizing, growth forecasts, and key inflection points
  • Partner with Sales and Field teams to enable customer-facing messaging, tools, and campaigns that drive pipeline and revenue
  • Represent the voice of the customer internally to influence product development and innovation priorities


WORK ENVIRONMENT:
  • Location: Fort Collins, CO
  • Environment: Standard office environment
  • Some travel may be required


QUALIFICATIONS:
  • Proven ability to translate complex technical concepts into clear, customer-focused messaging
  • Strong strategic thinking with demonstrated ability to execute in fast-paced, cross-functional environments
  • Data-driven mindset with experience using market insights to influence decisions and outcomes
  • Excellent communication and stakeholder management skills, with the ability to influence senior leaders and external partners
  • Experience working in global or matrixed organizations preferred
  • Familiarity with semiconductor manufacturing processes, plasma systems, or advanced materials is highly desirable


EXPERIENCE:
  • 8+ years of experience in product marketing, technical marketing, applications engineering, or strategic sales within "within a technical product market
  • Experience with semiconductor equipment manufacturers strongly preferred, particularly in roles such as product marketing, key account technologist, or field applications


EDUCATION:
  • Bachelor's degree in Engineering, Materials Science, Physics, or a related technical field required Master's degree (Engineering, MBA or similar) strongly preferred


COMPENSATION:

As required by multiple state pay transparency laws, Advanced Energy provides a reasonable range of compensation for each job posting. Actual compensation is influenced by an array of factors including, but not limited to, skill set, level of experience, and specific office location. The range of starting pay for this role is $160,000 to $220,000 per year.

BENEFITS:

As part of our total rewards philosophy, we believe in offering and maintaining competitive compensation and benefits programs for our employees to attract and retain a talented, highly engaged workforce. Our compensation programs are focused on equitable, fair pay practices including market-based base pay, an annual pay-for-performance incentive plan, and discounted Employee Stock Purchase Plan.

In addition to our competitive compensation practices, we offer a strong benefits package in each of the countries in which we operate. In the U.S., we offer a rich benefits package that includes:

  • Medical - multiple medical plans are available to choose from
  • Short and long-term disability and life insurance
  • Health savings and flexible spending accounts
  • Generous time off policy starting with 3 weeks of paid vacation, 7 days of paid sick time, and 12 paid holidays
  • 8 hours of paid volunteer time off
  • 8 weeks of paid parental leave for both parents
  • Company matched 401(k)
  • Tuition reimbursement
  • Expanded mental health coverage and employee assistance programs
  • Other voluntary benefits include critical illness, accident and hospital indemnity, pet insurance, identify theft, and legal assistance


CO ONLY:

Applications will be accepted through July 31, 2026, the company reserves the right to review applications at any point after they are submitted.

About Advanced Energy Industries, Inc

Advanced Energy Industries, Inc. designs, manufactures, sells, and supports power conversion, measurement, and control solutions. The company operates through two segments: Precision Power and Inverters. The Precision Power segment offers high voltage and low voltage power supplies as well as RF (radio frequency) power supplies and matching networks. The Inverters segment provides solar power inverters and related services. The company was founded in 1981 and is headquartered in Fort Collins, Colorado.
Learn more about Advanced Energy Industries, Inc
Size
10,000 employees
Market Cap
$3.1 billion
Industry
Net Income
$134.6 million
Founded
1981
5 Year Trend
+24.7%
Revenue
$1.4 billion
NASDAQ

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