Sr. Product Manager, Omni-Channel: AI-Driven Marketplaces & Product Intelligence

As we continue to scale our global platform, the Sr. Product Manager, Omni-Channel: AI-Driven Marketplaces & Product Intelligence will play a critical role in advancing AI-driven product data systems and marketplace operations across Fanatics Commerce.
ROLE OVERVIEW

The Sr. Product Manager, Omni-Channel: AI-Driven Marketplaces & Product Intelligence owns the strategy and execution of Fanatics Commerce's marketplaces platform and underlying product data systems, with a mandate to push AI further into the product-to-purchase-order lifecycle. Building on a fully AI-led purchase order creation capability already in place, this role takes on the next frontier: ensuring that the Fanatics product catalog and feeds are structured and optimized for AI shopping agents and LLM-powered answer engines as more shopping moves through those channels. The Sr. Product Manager, Omni-Channel: AI-Driven Marketplaces & Product Intelligence delivers business and fan impact through BOLD leadership and execution excellence, leveraging data, automation, and AI-enabled insights.
HOW WILL YOU DRIVE IMPACT

Success is measured by the ability to deliver results through BOLD capabilities and measurable outcomes.

Team & Leadership Impact (Build Championship Teams)

Cross-Functional Leadership:

• Partner with engineering, AI/ML, marketing, operations, and customer service teams to align marketplace, PIM, and AI strategies with company goals, ensuring clear prioritization and shared accountability across stakeholders.
• Define and manage the product roadmap for AI-driven marketplaces and PIM, communicating vision and progress to senior leadership and cross-functional partners with clarity and influence.
• Collaborate with site experience teams and seller partners to coordinate roadmap delivery across digital and physical commerce channels.

People Leadership:

• Champion an AI-first culture within the product and operations functions by modeling best practices for automation, data quality, and continuous improvement.
• Mentor cross-functional partners on the opportunities and requirements of LLM-driven commerce and AEO, building organizational fluency in emerging AI-shopping paradigms.

Fan & Customer Impact (Obsessed with Fans)

• Enhance the buyer experience by working with site experience teams to deliver purchasing journeys shaped by AI-driven search, discovery, and personalization.
• Optimize the product catalog and feeds so Fanatics products appear accurately and completely in AI shopping agents, LLM answer engines, and AEO channels - ensuring fans find the right products wherever they search.
• Improve customer trust across marketplace channels by developing and executing a marketplace strategy that streamlines operations and elevates the quality of seller participation and listing accuracy.
• Establish and enforce standards for product data accuracy, completeness, and consistency so that AI systems downstream can serve fans with reliable product information at every touchpoint.

Innovation & Problem Solving (Limitless Entrepreneurial Spirit)

• Lead the SKU unification initiative to harmonize product identifiers, reduce duplication, and create a single source of truth for product data across the organization.
• Leverage AI and LLM technology to auto-enrich, validate, and unify product catalog data, reducing manual effort and improving data quality at scale.
• Identify and implement opportunities to extend automation into replenishment, vendor coordination, and exception handling, building on the fully AI-led purchase order creation capability already in place.
• Define what an optimized, machine-readable product catalog looks like for AI and LLM-driven shopping, including structured data standards such as schema.org, Merchant Center feeds, and GTIN/UPC protocols.

Ownership & Execution (Determined & Relentless Mindset)

• Own end-to-end product lifecycle management for AI-driven marketplaces and PIM, from defining technical requirements through delivery and iteration with engineering and AI/ML teams.
• Streamline seller onboarding, inventory management, and listing optimization through AI-assisted workflows, enabling sellers to participate in the marketplace efficiently and at scale.
• Use analytics, AI-generated insights, and customer feedback to identify opportunities, measure success, and continuously refine marketplace and catalog strategy.
• Drive day-to-day operational rigor across marketplace and PIM systems while simultaneously maintaining a long-term strategic roadmap for AI-driven automation.

AI & DIGITAL CAPABILITY

We are building a future-ready organization. This role is expected to:

• Apply AI and technology to improve efficiency, quality, and outcomes
• Use data and digital tools to inform decisions and enhance performance
• Demonstrate curiosity and adaptability in adopting new technologies and ways of working
• Contribute to a culture of innovation and continuous improvement

CAPABILITIES & EXPERIENCE YOU BRING

Required Qualifications:

• 7+ years of product management experience, preferably in eCommerce, marketplaces, or PIM systems, with a track record of operational improvements and large-scale initiative delivery.
• Demonstrated experience leading large-scale data management or automation initiatives such as SKU unification, AI-driven purchase order automation, or catalog enrichment programs.
• Proven ability to manage end-to-end product lifecycles, including defining technical requirements and working closely with engineering and AI/ML teams to ship production-grade solutions.
• Solid understanding of how LLM-driven shopping agents and answer engines consume product data, and what it takes to optimize catalog feeds and structured data for those channels.
• Experience with marketplace platform management, seller onboarding and operations, and omni-channel commerce strategies that connect digital and physical commerce.
• Strong analytical skills with the ability to use marketplace performance data and AI-generated insights to identify pain points, measure impact, and inform strategy.
• Excellent communication and presentation skills, with demonstrated ability to influence technical and non-technical audiences including senior leadership.

Preferred Qualifications:

• MBA/Masters or equivalent credentials are strongly preferred.
• Experience with AI/LLM-driven commerce initiatives, generative AI applications, or agentic automation in a product or catalog context.
• Familiarity with structured product data standards and feed optimization for AI search and answer engines, such as schema.org, Merchant Center feeds, or GTIN/UPC standards.
• Experience with collectibles, trading cards, or memorabilia marketplaces is a plus.
• Familiarity with PIM systems, technologies, and catalog management best practices.
• Proven ability to work with external vendors, sellers, and partners to drive innovation and operational efficiency.

Education:

• BA/BS degree, preferably in business administration, computer science, or a related field. MBA/Masters or equivalent credentials are strongly preferred.

WORK LOCATION

Select the option below that matches this role, delete the other two, and fill in every highlighted field before posting.

Hybrid: The primary place of performance of this role is the Company's office located in Redwood City, CA, subject to the Company's current hybrid work policy. This role currently requires in-office presence Tuesday, Wednesday, Thursday.

The salary range represents base pay only and does not include short-term or long-term incentive compensation. When determining base pay as part of a final compensation package, we consider several factors such as location, experience, qualifications, and training. For information about our benefits, please visit https://benefitsatfanatics.com/

Salary Range

$160,000-$200,000 USD