Uber

Sr Product Manager - Merchant Sign Up & Onboarding

Uber$190K — $211K *
Consumer Technology
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • 5+ years of product management experience, preferably in marketplaces
  • Strong business acumen with ability to assess and size opportunities
  • Experience with seller-side products in B2B2C or multi-sided marketplaces
  • High data fluency with skills in metrics and analytical prioritization
  • Track record of managing multiple projects under tight deadlines
  • Excellent collaboration and communication skills with diverse teams
  • Ability to work hands-on in a fast-paced, detail-oriented environment
  • Demonstrated curiosity about AI tools in product development.

Responsibilities

  • Own and execute the product vision and roadmap for the merchant sign-up and onboarding process
  • Design and run pilots with defined success metrics and adjust based on data-driven insights
  • Establish and monitor key onboarding performance indicators
  • Build relationships with cross-functional teams to refine product scope and gather feedback
  • Identify and analyze friction points in the merchant lifecycle through various feedback channels.

Benefits

  • Participation in Uber's bonus program
  • Eligibility for equity awards
  • Access to a comprehensive 401(k) plan
  • Variety of additional benefits for full-time employees.
Full Job Description
Job Description

About the Role

As a Senior Product Manager on the Merchant Sign Up & Onboarding team, you will own the end-to-end experience that brings new merchants onto the Uber platform and sets them up for long-term success. This includes optimizing the sign-up funnel, designing personalized onboarding journeys for different merchant personas, and driving early lifecycle activation to improve merchant quality and retention. You'll combine strong product execution with strategic thinking to deliver measurable impact across one of Uber's highest-leverage growth surfaces.

What the Candidate Will Do
  1. Own and execute the product vision, strategy, and roadmap for the merchant sign-up and onboarding funnel - from discovery through activation - driving conversion improvements at each step
  2. Ship iteratively with a strong bias toward execution - design and run pilots with clearly defined success criteria and measurable OKRs; synthesize learnings quickly and make data-driven graduate/expand/stop recommendations
  3. Establish and track onboarding KPIs (activation rate, time-to-first-order, early retention) and hold the team accountable to outcomes.
  4. Build strong working relationships with cross functional teams to translate new ideas and hypotheses into clear MVP scopes and actively solicit feedback and collaborate on new launches.
  5. Identify friction points in the merchant lifecycle through data analysis, user research, and cross-functional feedback loops


Basic Qualifications
  1. 5+ years of product management experience with a track record of taking products from 01 through ideation, piloting, and graduation to scale - ideally at a marketplace.
  2. Strong business acumen - able to size opportunities, assess viability, and translate loosely-defined hypotheses into testable MVP scopes
  3. Experience with merchant or seller-side products in a multi-sided marketplace or B2B2C ecosystem
  4. Strong data fluency - comfortable defining metrics, running analyses, and using data to prioritize ruthlessly
  5. Experience managing multiple concurrent workstreams with competing priorities and tight timelines
  6. Excellent cross-functional collaboration and communication skills across business, partnerships, engineering, design, and data science.
  7. Experience developing product narratives and working with marketing and communications to bring new offerings to market.
  8. Comfortable doing hands-on individual contributor product work and mastering the details in a scrappy environment.
  9. Demonstrated curiosity and point of view on incorporating AI tools into the product workflow.
  10. Bachelor's degree or equivalent


Preferred Qualifications
  1. Experience in sign-up, onboarding, or early lifecycle product work - including funnel optimization, growth experimentation, or conversion-focused execution
  2. Experience building personalized or segmented product experiences (e.g., tailoring flows by merchant type, geography, or vertical)
  3. Familiarity with operational workflows - collaborating with Ops, Sales, and Support teams to scale product adoption
  4. Understanding of marketplace dynamics and how onboarding quality impacts supply health
  5. Familiarity with platform-based product development, partner integrations, or API-driven ecosystems


Responsibilities

For San Francisco, CA-based roles: The base salary range for this role is USD $190,000 per year - USD $211,000 per year.

You will be eligible to participate in Uber's bonus program, and may be offered an equity award & other types of comp. All full-time employees are eligible to participate in a 401(k) plan. You will also be eligible for various benefits.

About Uber

Uber Entertainment, Inc. is a privately held video game development company headquartered in beautiful downtown Kirkland, WA. Uber is currently developing Planetary Annihilation, a next generation real time strategy game of epic proportions.

Uber Careers

There has never been a better time to join our global team of Uber professionals—pioneers in the world of transportation and technology. Work you’ll do Join Uber’s industry-leading team to help drive forward the future of mobility and logistics for some of the world’s most dynamic cities and populations. Transform the way the world moves with the brightest minds at Uber, where innovation meets functionality to create solutions for everyday challenges. Lead from a unique position in the marketplace, at the intersection of technology, operational excellence, and user-centric design. Work with a global team of business and technology advisors to help clients and cities navigate their paths towards more efficient and sustainable urban transport solutions. Collaborate with a diverse group of Uber experts worldwide – a team dedicated to rethinking and improving the way the world moves. Introducing the Uber Innovation Hub We are building a market-leading team to pioneer advancements in transportation and logistics, ensuring Uber remains at the forefront of mobility solutions. Do innovative work Join a group of exceptional professionals where your skills in technology, leadership, and creativity can flourish. At Uber, innovation isn’t just a buzzword—it's the core of everything we do. Deliver targeted solutions through a depth and breadth of expertise and innovation that’s second to none, enhancing how cities, companies, and communities connect. Be part of a great team Engage with a wide-ranging technology stack and harness the unparalleled capabilities, global scale, and collective problem-solving skills of our diverse team. Future-proof your career Advance your career with Uber’s commitment to professional growth, offering extensive training, development, and certification support. Go as far as your ambition takes you with limitless job opportunities in a company that’s reshaping the world’s approach to transportation. Explore Uber’s approach to predictive maintenance ensures our fleet remains ready and efficient, reducing downtime and improving service reliability. Our end-to-end mobility solutions are transforming the way cities think about transportation, making Uber a key player in the future of urban mobility. The Uber Leadership and Innovation Alliance Our combined service capabilities, global scale, and joint solution development help overcome challenges and lead transformation in the transportation industry. Clients and cities around the globe look to Uber for new strategies and solutions to drive growth and innovation in the digital era. Stay connected Join Our Team Search open positions that match your skills and interest. We look for passionate, curious, creative, and solution-driven team players ready to redefine the world of mobility. SEARCH UBER JOBS Keep Up to Date Stay ahead with career tips, insider perspectives, and industry-leading insights you can put to use today—all from the people who drive at Uber. READ CAREERS BLOG Job Alert Emails Personalize your subscription to receive job alerts, latest news, and insider tips tailored to your preferences. Explore the exciting and rewarding career opportunities that await at Uber.
Learn more about Uber
Size
29,300 employees
Market Cap
$48.6 billion
Industry
Net Income
-$6.7 billion
Founded
2009
5 Year Trend
+35.3%
Revenue
$11.1 billion
NASDAQ

Similar Jobs

More Jobs at Uber

More Consumer Technology Jobs

Find similar Sr Product Manager - Merchant Sign Up & Onboarding jobs: