Sr. Product Manager, CRM

AgSource

$100K — $130K *
US-AnywhereRemote in Watertown, WI
Information Technology
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • Bachelor's degree or equivalent experience
  • 5+ years in product management, CRM, enterprise systems, or related fields
  • Proven experience leading CRM implementations and large-scale technology initiatives
  • Excellent stakeholder management and cross-functional leadership abilities
  • Skill in translating complex business needs into product solutions

Responsibilities

  • Define and execute the CRM product strategy and roadmap
  • Lead a global CRM transformation using Salesforce integrated with platforms like HubSpot
  • Partner with various leaders to align business needs and priorities
  • Translate business objectives into scalable product capabilities and user experiences
  • Drive adoption, governance, and change management for a single source of customer information
  • Collaborate with partners and teams for phased releases and enhancements
  • Measure success through adoption rates, business outcomes, and continuous product improvement

Benefits

  • Remote or hybrid work environment
  • Periodic travel for workshops and implementation activities
  • Opportunity to influence global customer engagement and business growth
  • Impactful role in defining and scaling enterprise capabilities
  • Cross-functional collaboration and leadership opportunities
Full Job Description
Job Description

What You'll Own
  • Define and execute the CRM product strategy and roadmap
  • Lead a global CRM transformation centered on Salesforce, with integration to platforms such as HubSpot
  • Partner with commercial, marketing, finance, and operational leaders to align business needs and priorities
  • Translate business objectives into scalable product capabilities and user experiences
  • Drive adoption, governance, and change management to establish CRM as the trusted source of customer information
  • Collaborate with implementation partners and internal teams to deliver phased releases and ongoing enhancements
  • Measure success through adoption, business outcomes, and continuous product improvement


What Success Looks Like
  • CRM becomes the single source of truth across the organization
  • Strong adoption across business units and regions
  • Improved customer visibility, data quality, and commercial effectiveness
  • Scalable processes and technology that support future growth


What You'll Bring

Required
  • Bachelor's degree or equivalent experience
  • 5+ years of experience in product management, CRM, enterprise systems, or related disciplines
  • Experience leading CRM implementations, digital transformations, or large-scale business technology initiatives
  • Strong stakeholder management and cross-functional leadership skills
  • Ability to translate complex business needs into actionable product solutions


Preferred
  • Salesforce experience, including Sales Cloud and/or Service Cloud
  • Experience with HubSpot or marketing automation platforms
  • Experience operating within multi-brand or global organizations
  • Familiarity with CRM automation, AI-enabled capabilities, and modern customer engagement platforms
  • Experience driving organizational adoption and change management


Work Environment

This role may be based remotely or in a hybrid environment depending on location. Periodic travel is expected to support workshops, stakeholder alignment, and global implementation activities.

This is more than a CRM implementation. It's an opportunity to define and scale a critical enterprise capability that will influence how we engage customers, make decisions, and grow our business globally.

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