Realtor.com® is seeking a
Sr. Principal of Corporate Brand Programs and Partnerships to lead the strategy, activation, and impact of the company's most important corporate brand initiatives across executive, industry, policy, and investor audiences.
This is a strategic and operational leadership role. Reporting to the VP, Brand & Creative, you'll own the end-to-end strategy and day-to-day execution of corporate brand programs that position Realtor.com as the predominant leader in addressing major issues facing home ownership and the real estate industry. You'll interface directly with the CEO and senior executives on major moments and initiatives - managing the corporate marketing calendar, developing strategic partnerships, defining success metrics, and ensuring executives are equipped and positioned for high-impact moments.
You'll work in close partnership with CEO Communications (on narrative strategy), Consumer Brand Strategy (on brand positioning), and the Executive Creative Director (on creative execution). You'll be the strategic program owner - deciding what happens, when, where, for which audiences - while the creative team brings it to life.
What You'll Do:Own Corporate Brand Program Strategy and Execution
- Develop annual strategy for corporate brand initiatives, defining business objectives, key audiences, narrative platforms, activation calendar, and success metrics.
- Plan quarterly activation - determining which initiatives show up where and when. Own monthly and day-to-day execution, coordination, and optimization of active programs.
- Coordinate stakeholders and brief the creative teams on what assets and production are needed to support the messaging that CEO Communications is developing. Provide strategic direction on audience, context, and success criteria.
- Measure program performance, track KPIs (industry perception, thought leadership positioning, earned media reach, engagement), and report results.
Partner with CEO Communications
- Work closely with CEO Communications to ensure clear ownership of responsibilities: you own program strategy and activation; they own CEO voice, messaging, and content.
- Provide CEO Communications with comprehensive program briefings and updates so they can prepare the CEO appropriately. Respond to their narrative direction by translating it into program and creative strategy.
- Coordinate timing so that messaging strategy is locked before creative production begins. Ensure weekly alignment on upcoming events, programs, and executive appearances.
Build and Maintain a Modular Asset Library
- Develop strategy for corporate brand asset libraries - presentation templates, video libraries, design systems, event playbooks - and define update cadences.
- Own the full creation and update process: develop briefs, finalize scripts, manage stakeholder approvals, select vendors (internal or external), oversee production, and establish regular update cycles.
- Track usage and performance of assets, gathering feedback and optimizing based on effectiveness.
Commission and Manage Creative Partners
- Own relationships with the Executive Creative Director (primary in-house partner) and external agencies, production houses, and design studios.
- Develop clear briefs for each initiative with strategic direction, audience context, and success criteria. Manage production from brief through vendor selection, timeline, deliverables, quality control, and approval.
- Evaluate and select specialized external partners when programs require capabilities beyond in-house. Manage ongoing vendor relationships and evolve the ecosystem as needed.
Manage the Corporate Marketing Calendar
- Develop strategy for major corporate events - defining executive participation, event activation plans, audience strategy, and brand presence. Work with CEO Communications on timing and messaging alignment.
- Coordinate with executives on event execution and participation - managing schedules, logistics footprint, and sponsorship planning. CEO Communications owns executive content preparation and briefing.
- Own planning and strategy for signature events (NAR, SXSW, industry summits). Define executive roles, messaging, booth strategy, and brand activation. Advance-plan major events 6+ months out with clear timelines and accountability.
Develop and Steward Strategic Partnerships
- Identify, negotiate, and activate strategic partnerships that amplify corporate brand and executive thought leadership (associations, universities, coalitions, media platforms).
- Develop partnership strategies defining mutual objectives, activation plans, and success metrics. Manage ongoing partnerships ensuring both parties deliver against commitments.
- Work with CEO Communications to ensure messaging for coalitions and advocacy aligns with corporate narrative.
How We Work: We balance creativity and innovation on a foundation of in-person collaboration. For most roles, our employees work three or more days in our offices, where they have the opportunity to collaborate in-person, adding richness to our culture and knitting us closer together.
What You'll Bring:Corporate Brand and Program Leadership
- 15+ years leading corporate brand programs, advocacy campaigns, or thought leadership initiatives across complex organizations. Agency-side corporate practice or in-house corporate brand experience preferred.
- Bachelor's degree or equivalent experience.
- Proven track record developing and executing multi-year corporate brand strategies with measurable impact on brand perception, industry positioning, and business outcomes.
- Experience managing the full cycle of corporate programs - from strategy through launch, execution, measurement, and optimization.
Event and Partnership Management
- Demonstrated experience planning and executing major corporate events, industry conferences, or large-scale activations.
- Track record developing and stewarding strategic partnerships with clear objectives and measurable outcomes.
Program and Cross-Functional Leadership
- Strong program management capabilities - managing timelines, budgets, deliverables, and multiple concurrent workstreams.
- Proven ability to influence across matrixed organizations without direct authority. You navigate stakeholders confidently and move work forward.
- Experience coordinating with senior executives - understanding their needs and delivering preparation and materials that make them more effective.
Strategic and Analytical Mindset
- Strong business acumen. You think in terms of objectives and impact, not just activities.
- Analytical mindset with ability to define success metrics, track performance, and optimize programs based on data.
- Familiarity with corporate communications, brand strategy, or marketing measurement. Knowledge of project management, CRM, analytics, and budgeting tools.
What Success Looks Like:- Corporate brand initiatives operate on a clear annual strategy and quarterly activation calendar.
- Major corporate events are well-planned, flawlessly executed, and deliver a measurable impact on brand perception and executive positioning.
- Strategic partnerships are activated, delivering value to both parties, and contributing to corporate brand objectives.
- CEO and executives are prepared for major moments - briefed, positioned, and equipped with necessary materials and context.
- Corporate brand program metrics show measurable improvement over time.
- Weekly syncs with CEO Communications and the Executive Creative Director run smoothly. Cross-functional partnerships work seamlessly.
- Cross-functional stakeholders experience you as a reliable operator who brings strategic clarity, organizational skill, and follow-through.
Why This Role Matters:You'll shape how industry leaders, policymakers, and investors perceive Realtor.com® at a critical moment in the company's evolution. You'll ensure executives show up prepared to high-impact moments and build partnerships that position the company as a thought leader in housing, technology, and industry advocacy.
You'll have executive access, creative resources, and authority to drive programs from strategy through execution, measuring impact directly through industry perception, thought leadership positioning, and business outcomes.
How We Reward You:Realtor.com® is committed to investing in the health and wellbeing of our employees and their families. Our benefits programs include, but are not limited to:
- Inclusive and Competitive medical, Rx, dental, and vision coverage
- Family forming benefits
- 13 Paid Holidays
- Flexible Time Off
- 8 hours of paid Volunteer Time off
- Immediate eligibility into Company 401(k) plan with 3.5% company match
- Tuition Reimbursement program for degreed and non-degreed programs
- 1:1 personalized Finanial Planning Sessions
- Student Debt Retirement Savings Match program
- Free snacks and refreshments in each office location
