Amazon

Sr. PMM , Engagement Marketing Lead, Creators

Amazon$157K — $212K *
Consumer Technology
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • 6+ years of professional marketing experience
  • Proficient in data analysis and metrics for performance improvement
  • Skilled in Excel or Tableau for data manipulation
  • Experience in executing cross-functional marketing programs
  • Bachelor's degree required
  • Familiarity with marketing tools such as CRM and automation platforms
  • Background in customer lifecycle or partner marketing management

Responsibilities

  • Own and develop lifecycle marketing strategies for creator engagement
  • Build the long-term vision for the creator marketing channel
  • Lead marketing efforts during high-velocity retail events like Prime Day
  • Collaborate with outbound marketing for priority access to new features
  • Work with product teams to advocate for needed tech improvements
  • Develop and lead presentations for senior-level doc reviews
  • Contribute to regular progress updates and quarterly business reviews

Benefits

  • Comprehensive health insurance (medical, dental, vision)
  • 401(k) matching
  • Paid time off and parental leave
  • Adoption and surrogacy reimbursement coverage
  • Mental health support and employee assistance programs
Full Job Description
This role will focus on building and leading the overall strategy and vision for how we engage and educate creators, empowering them to grow their creator business with Amazon. You will work closely with our product team to improve our communication mechanisms, with a focus on personalization within all forms of creator engagement (email marketing, SMS, push notifications) and automation of asset development. You will strategize how best to communicate with creators through all stages of the funnel, developing new lifecycle strategies to attract and retain creators. This role will also lead engagement strategies for the most critical points of the year, such as seasonal moments and retail sale events, ensuring creators are prepared and inspired to generate content. This position will also partner across stakeholders in product, analytics, science, engineering, creative design, and business development, as well as with cross-org stakeholders in outbound and retail to deliver best-in-class marketing experiences.

Key job responsibilities

*Own and develop new strategies for communicating with creators, including lifecycle marketing strategies to attract and retain creators

*Build long-term vision for the creators engagement marketing channel, including prototyping new ideas and working with our social media app partners to unlock new channels to reach creators where they are

*Lead the creator marketing strategy for key retail moments of the year, including high velocity events such as Prime Day.

*Partner with Outbound marketing team and ensure Creators channel receives priority access to new feature launches

*Work closely with product and advocate for tech improvements on roadmaps

*Develop and lead senior-level doc reviews

*Input into senior leader-level documents including regular progress updates, quarterly business reviews, annual planning documents, and more.

BASIC QUALIFICATIONS

- 6+ years of professional non-internship marketing experience

- Experience using data and metrics to drive improvements

- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)

- Experience building, executing and scaling cross-functional marketing programs

- Bachelor's degree

- Experience working with marketing tools including email, web analytics, CRM, and marketing automation platforms

- Experience in customer lifecycle marketing or partner marketing management

PREFERRED QUALIFICATIONS

- Experience with customer segmentation, profiling, and targeting

- Experience in influencer, affiliate marketing

- Usage of generative AI tools to enhance workflow efficiency, with a willingness to learn effective prompting and evaluation practices.

- Ability to recognize opportunities where generative AI could enhance products, workflows, or customer experiences.

The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits.

USA, NY, New York - 157,100.00 - 212,600.00 USD annually

USA, WA, Seattle - 142,800.00 - 193,200.00 USD annually

About Amazon

Audible is a provider of spoken audio information and entertainment , on the Internet. They provide premium spoken audio content, such as audio versions of books and newspapers and radio programs, that is delivered over the Internet and played back on personal computers and hand-held electronic devices. The Audible service allows consumers to purchase and download their content from their Website, store it in digital files and play it back on personal computers and electronic devices. More than 15,000 hours of audio content are available on their Web site, including audio versions of books, periodicals and radio programs. Several manufacturers have agreed to support and promote the playback of their content on their hand-held audio-enabled electronic devices.

Amazon Careers

Joining Amazon presents an unparalleled opportunity to become part of a vibrant team pushing the boundaries of innovation and growth in the global marketplace. As a leader in e-commerce, technology, and logistics, Amazon offers a variety of job opportunities that cater to a range of skills and professional interests. Work You’ll Do At Amazon, every day is an opportunity to collaborate with the brightest minds in technology and business to redefine what’s possible. Whether you’re interested in software development, marketing, human resources, or customer service, Amazon has a position waiting for you. Transform the way the world shops and innovates with our diverse and inclusive team. Amazon is not just a company; it’s a community where you can drive real change and contribute to projects impacting millions globally. Lead with Innovation and Leadership Amazon is the perfect place to enhance your leadership and innovation skills. Our culture encourages pushing the envelope and imagining the unimaginable. Here, you will lead projects that challenge the status quo and define new industry standards. Work with a team that values diversity and is committed to creating an inclusive environment. Our leadership is focused on harnessing the collective power of unique perspectives to foster growth and innovation. Explore Amazon’s Employment Benefits Amazon’s commitment to its employees extends beyond just career growth. We offer competitive benefits, including health care, parental leave, and diversity training, ensuring that our team not only excels professionally but also enjoys well-being and security. Internship and Networking Opportunities Start your career with an Amazon internship and gain hands-on experience that matters. Our internships provide a gateway to full-time employment and an opportunity to network with professionals across various sectors of the company. Future-Proof Your Career With Amazon, your career path is filled with numerous opportunities for advancement. Our learning and development programs are designed to nurture your professional growth and keep you at the forefront of industry trends. Stay Connected Join Our Team Discover the job opportunities at Amazon that match your skills and interests. We are constantly on the lookout for passionate, curious, and innovative team players ready to make a difference. Keep Up to Date Stay ahead with career tips, insider perspectives, and industry-leading insights you can put to use today—all from the people who work here. Job Alert Emails Customize your subscription to receive job alerts, the latest news, and insider tips tailored to your preferences. Explore the exciting and rewarding career opportunities that await at Amazon. Amazon is more than just a company—it’s a platform for building a promising future. Whether you’re starting or looking to advance your career, Amazon offers the resources, support, and network you need to succeed. Join us, and be a part of our continuing mission to be Earth's most customer-centric company.
Learn more about Amazon
Size
1,608 employees
Market Cap
$832.6 billion
Industry
Net Income
$21.3 billion
Founded
1994
5 Year Trend
+28.1%
Revenue
$386 billion
NASDAQ

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