To accelerate the next phase of Amazon Ads development, we're committed to deepening the scale and ambition of our partnerships across a diverse landscape of agencies and tech innovators. Amazon Ads Partners play a crucial role in this landscape, helping brands achieve and exceed their desired outcomes through tech innovation and expert managed services. Our team builds partnerships across the advertising landscape to drive innovation and growth for all brands, including those that do not sell on Amazon.com.
At the heart of this initiative is the Amazon Ads Partner Growth Marketing Team. We enhance partner expertise, capabilities, and visibility through bespoke marketing programs that foster growth for advertisers, partners, and Amazon Ads. To further our mission, we're seeking a Sr. Partner Marketing Manager to lead the strategy and execution of our strategic events portfolio for partner integration - including ownership of partner-focused event franchises such as the Amazon Ads Partner Growth Summit, our flagship annual partner engagement moment.
This role sits at the intersection of event strategy, partner marketing, and executive engagement. You will own the end-to-end strategy for how partners experience Amazon Ads through our events portfolio - from flagship partner-specific events (e.g., Partner Growth Summit, Partner Preview) to partner integration within broader Amazon Ads tentpole moments (e.g., unBoxed, Cannes Lions, Upfronts). You'll design programming that moves beyond one-way content delivery to co-planning, mutual commitment-setting, and strategic alignment at a leadership level.
The ideal candidate is a strategic thinker with a proven track record in event strategy, partner marketing, and executive engagement programs. You combine deep understanding of partner needs with the ability to design experiences that drive measurable business outcomes - agreement expansion, product adoption, and long-term investment confidence. You should thrive in a fast-paced, ambiguous environment while maintaining strong program management capabilities to evaluate opportunities and measure success. Above all, you should be passionate about creating moments that strengthen partnerships and accelerate mutual growth.
Key job responsibilities
• Own the partner events portfolio strategy: Define and execute the annual strategic events calendar, ensuring each touchpoint (Partner Growth Summit, Partner Preview, unBoxed, Cannes, Upfronts, CES) serves a distinct role in the partner engagement sequence
• Lead the Partner Growth Summit franchise: Drive end-to-end strategy, programming, and execution of our flagship partner event for strategic co-planning, commitment-setting, and executive alignment with Agency and Tech Partner leaders
• Design partner integration for Amazon Ads tentpole events: Develop partner-specific programming and activations within broader events (unBoxed, Cannes, Upfronts) that elevate partner visibility and drive strategic outcomes
• Build co-planning and commitment frameworks: Create working sessions, co-build showcases, and accountability mechanisms that produce documented commitments and clear next steps
• Drive executive engagement programming: Design experiences connecting partner leadership with Amazon Ads executives for strategic dialogue and relationship investment
• Manage cross-functional event workstreams: Align event content with product roadmaps, commercial timelines, and strategic priorities across Sales, Product, Engineering, Legal, and PR
• Measure and optimize event impact: Establish success metrics and post-event follow-up mechanisms that convert event moments into sustained business outcomes
• Incorporate Voice of Partner insights: Integrate partner feedback to continuously shape event strategy, formats, and content
BASIC QUALIFICATIONS
- 6+ years of professional non-internship marketing experience
- Experience building, executing and scaling cross-functional marketing programs
- Experience communicating results to senior leadership
- Experience using data and metrics to drive improvements
- Experience in online advertising, marketing, sales or digital media
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
PREFERRED QUALIFICATIONS
- Experience in a business-to-business (B2B) environment, high-tech products/services
- Experience driving direction and alignment with large cross-functional teams and agency partners
The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits.
USA, NY, New York - 130,000.00 - 185,000.00 USD annually
