The Hershey Company

Sr Mgr Seasons Marketing Activation

The Hershey Company$100K — $130K *
Media
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • Bachelor's degree required, MBA or equivalent experience preferred.
  • 7+ years in marketing, media activation, or creative roles.
  • Deep understanding of seasonal consumer behavior and cultural moments.
  • Familiarity with the PESO media ecosystem and its applications.
  • Analytical skills to assess activation performance using KPIs.

Responsibilities

  • Develop bold, culturally relevant seasonal platforms for storytelling.
  • Create cohesive activation plans across multiple media channels.
  • Steward the seasonal investment strategy and funding priorities.
  • Design clear seasonal activation toolkits for team empowerment.
  • Establish performance metrics and pilot tests for ongoing improvement.

Benefits

  • Remote work opportunity with a Hershey, PA location.
  • Empowerment through creative problem-solving and leadership.
  • Access to performance measurement and continuous improvement programs.
  • Engagement with cross-functional teams and dynamic consumer insights.
Full Job Description
Job title: Sr. Mgr. Seasons Marketing Activation

Job location: Hershey, PA/Remote

Summary

The seasons activation lead will have primary responsibility for crafting seasonal big idea platforms and seasonal activation (i.e., partnering w/brand teams, omni readiness, in-store readiness, away-from-home).

Responsibilities
  • Breakthrough Big Idea Platforms: Develop and own bold, culturally relevant seasonal platforms that unify storytelling across portfolio, media, omni, in-store POS, and away-from-home efforts to drive distinctiveness and consumer excitement during key seasonal moments
  • Integrated Activation Ecosystems: Convert seasonal platforms into cohesive, best-in-class activation plans across paid, earned, shared, and owned (social, POS) - ensuring seamless execution and consistent consumer impact at every touchpoint
  • Investment Profile: Steward the seasonal investment strategy with consumer connections - setting clear funding priorities and balance across PESO model
  • Scalable Toolkits: Create clear, compelling seasonal activation toolkits that empower teams to activate consistently and flexibly across channels, accounts, and formats
  • Continuous Improvement: Establish performance measurement, test-and-learn pilots, and post-season readouts to refine big idea platforms and activation year over year


Additional responsibilities
  • Self-starter with high degree of personal initiative
  • Ability to manage people and lead cross-functional teams


Qualifications
  • Consumer Centricity: Deep knowledge of seasonal consumer behavior and cultural moments, with the ability to identify insights that can be translated into breakthrough, ownable seasonal "big ideas."
  • Media: Understanding of PESO ecosystem, including how media, digital commerce, in-store POS, and away-from-home activations work together to drive impact
  • Analytics: Acumen to assess activation performance, leveraging KPIs, test-and-learn pilots, and post-season readouts to inform future investment and optimization
  • Retail: Working knowledge of retail, ecommerce, and retail dynamics, including POS best practices, retailer needs, and how consumers convert across omni journeys


Experience & Education
  • Bachelor's Degree required, MBA or equivalent marketplace experience preferred
  • 7+ years experience in marketing, media activation, and/or creative


About The Hershey Company

The Hershey Company Careers

Join the sweetest team on earth at The Hershey Company, a global leader in chocolate and sugar confections. With a rich heritage of innovation and leadership, The Hershey Company offers unparalleled job opportunities in an environment that champions diversity, creativity, and growth. Work You’ll Do Embark on a fulfilling career journey with The Hershey Company, where you can contribute to a range of exciting projects that help shape the future of the confectionery industry. At Hershey, you will work alongside a diverse team of professionals who are passionate about delivering joy through their products and innovations. Transform your professional life by engaging in roles that leverage your unique skills and aspirations. Whether in marketing, research and development, production, or sales, each position at Hershey is designed to foster leadership and professional growth. Lead with Innovation At The Hershey Company, innovation is at the core of everything we do. From creating delightful new treats to enhancing our sustainable practices, our team is constantly pushing the boundaries of what's possible in the confectionery space. Join a company where your ideas and leadership can make a tangible impact on our products and processes, driving growth and excellence in the industry. Explore Career Opportunities The Hershey Company is committed to nurturing talent and providing its employees with the tools they need for success. Explore a variety of job opportunities and internships that can help you build a rewarding career. Our positions are designed to challenge your skills and help you grow as a professional. Be Part of Our Culture Experience a company culture that values teamwork, integrity, and respect. At Hershey, we believe in creating an inclusive environment where every employee can thrive. Our commitment to diversity and inclusion is evident in our everyday operations and the positive atmosphere our team members enjoy. Benefits and Growth Invest in your future with The Hershey Company’s comprehensive benefits package, designed to support your health, well-being, and financial security. Embrace opportunities for career advancement through professional development programs and continuous learning initiatives. Networking and Professional Development Enhance your career prospects through Hershey’s robust networking opportunities. Connect with industry leaders, participate in global conferences, and engage in diversity training programs that prepare you for leadership roles within the company. Join Our Team Search for open positions that match your skills and interests on The Hershey Company’s careers page. We are looking for passionate, innovative, and driven individuals to join our team and help us continue our legacy of success and leadership in the confectionery industry. Stay Connected Keep up to date with the latest career tips, company news, and industry insights—all from the people who work at The Hershey Company. Subscribe to our careers blog and personalize your job alerts to find out about the exciting and rewarding opportunities that await you at Hershey. Explore, innovate, and grow with The Hershey Company. Discover how your career can flourish in an environment dedicated to nurturing talent and celebrating success. Join us and be part of a team that’s making a difference in the sweetest way possible!
Learn more about The Hershey Company
Size
16,620 employees
Market Cap
$48.1 billion
Industry
Net Income
$1.2 billion
Founded
1894
5 Year Trend
+3.8%
Revenue
$8.1 billion
NASDAQ

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