Sr. Mgr., Marketing | Columbia HospitalityThe Senior Marketing Manager will bring leadership, several years of marketing expertise, a solutions-oriented approach, and enthusiasm to the team, flourish in a fast-paced environment, and create an authentic and exceptional experience for guests, team members and owners.
THE PERKS*Eligibility of perks is dependent upon job status
- Salary Range $87,500 - $94,500 DOE
- Values Based Culture
- Medical, Dental, Vision, Disability Coverage with Significant Columbia Contribution
- Company Contributed HSA/FSA Plan
- Company Sponsored Life Insurance Policies
- Competitive Wages
- Employee Assistance Program
- PTO Plan
- 401K Match
- Team Member Outings
- Diverse Work Group
- "Columbia Cares" Volunteer Opportunities
- Committee Participation Opportunities (Fun, Philanthropic, Diversity/Inclusion)
- Upward Mobility Potential
- Discounted Lodging, Dining, Spa, Golf, and Retail
- Third Party Perks (Movie Tickets, Attractions, Other)
- Online Learning Platform
THE BRASS TACKSThe Senior Marketing Manager will: - Be assigned to high profile, high-revenue producing, complex, transitioning, and high owner-visibility properties.
- Manage team members or show aptitude and interest as a people manager.
- Act as the marketing resource and point of contact for all property leaders on marketing programs.
- Actively lead and participate in regular marketing and revenue calls to continually understand business needs and provide guidance on marketing strategies and tactics to drive revenue.
- Lead the development of annual marketing plans, marketing budgets, and owner presentations for assigned properties.
- Adhere to annual budgets and oversee the monthly expenses to ensure accurate forecasting aligned with projected revenues; work with property leaders and accounting team on monthly budget reconciliations.
- Oversee brand development and ensure all marketing channels appropriately represent Columbia and the property brands.
- Oversee all marketing execution and serve as strategic advisor to junior-level team members supporting shared properties.
- Lead strategy on guest facing, revenue driving content.
- Oversee public relations efforts, including pitching activities and programming development, as well as interfacing with third-party PR firms.
- Oversee social media management, including posting/message strategy, content creation, brand representation and community management.
- Oversee digital marketing campaigns and ensure appropriate branding and messaging across all media channels; work with the internal or third-party partner on implementation.
- Maintain property website content.
- Create all content and build email marketing campaigns that incorporate revenue tracking and engagement metrics.
- Produce collateral as needed.
- Project manage and oversee creative agencies on websites, advertising, branding, brochures, direct mail, sales materials, and stationery packages
- Oversee advertising and promotion campaigns and report on performance
- Lead the direction of procurement of all logo items at each property to ensure brand standards are maintained.
- Drive accountability with property leaders and teams to ensure that properties stay on track with annual goals.
- Manage vendor relationships including, but not limited to: printing, creative design and photography.
- Produce comprehensive monthly performance reports for individual properties, analyzing data to identify trends, opportunities, and areas for cross-property optimization.
- Additional duties as assigned.
- This is a full-time, exempt (salaried) position typically working Monday through Friday, with limited evening and weekend time commitments.
- This is a hybrid position with a four-day in-office requirement.
THE NITTY GRITTYThe Senior Marketing Manager will have the following qualifications:- Bachelor's degree in marketing or business-related discipline.
- 5+ years of experience in hospitality marketing or 7+ years of experience in similar field.
- 2-3 years of leadership and management experience.
- Proven track record of relationship management skills.
- A balance of creative, technical, and analytical skills.
- Strong organizational skills and attention to detail.
- Conviction for creating and managing operating processes.
- Ability to thrive in a fast-paced environment.
- Effective project and personal management skills, including time management, planning, and organizing, execution and delivery of results.
- Proficient with InDesign and other Adobe programs.
- Proficient with the Microsoft Office Suite.
Columbia Hospitality is a national management and consulting company with more than 25 years of experience in creating hospitality solutions and delivering exceptional experiences. Our portfolio includes award-winning hotels and resorts, premier residential communities, restaurants and bars, private and public golf clubs, conference centers, and distinctive venues. Columbia Hospitality has been consistently recognized as one of the Top Companies to Work for in Washington by Seattle Business Magazine and Puget Sound Business Journal for their commitment to creating a fun, dynamic and nurturing work environment for team members.
