The Hershey Company

Sr Mgr Global Licensing

The Hershey Company • $100K — $130K *
Hershey, PA 17033In-Person
Media
8 - 10 years of experience
Today
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Job Overview by Ladders

Qualifications

  • Expertise in IP licensing
  • Strong strategic framing connecting brand objectives to commercial outcomes
  • Advanced contract negotiation skills focused on value creation
  • Ability to influence and lead cross-functional teams without direct authority
  • Strong skills in risk assessment and partner evaluation
  • Minimum 8 years' experience in licensing or adjacent roles in CPG, entertainment, or culture-led industries
  • Bachelor's degree required, MBA or advanced degree preferred

Responsibilities

  • Identify and evaluate licensing opportunities through research and analysis to support strategic decision-making
  • Negotiate license agreements and royalty terms to align with Hershey's standards and financial requirements
  • Oversee contract compliance and auditing to protect brand assets and maintain relationships with licensing partners
  • Collaborate with legal and marketing teams to ensure IP usage meets brand expectations and compliance standards
  • Monitor royalty streams and financial performance, identifying trends to optimize licensing outcomes
  • Act as a strategic advisor for licensing strategy and partner relationships
  • Engage with cross-functional teams including Marketing, Legal, and Executive forums for collaborative decision-making

Benefits

  • 30%+ domestic and international travel opportunities
  • Collaborative work environment with cross-functional teams
  • Role as a central point of expertise for licensing within the organization
  • Support for professional development through leadership influence and strategic positioning
  • Opportunity to shape brand strategy and partner selection
  • Access to a robust network within CPG and entertainment industries
Full Job Description
Job location: Hershey, PA

30%+ domestic and international travel required

Summary

This role manages global licensing programs to unlock new revenue streams and reinforce brand equity across markets and categories. It develops licensing strategies that align with brand identity, market positioning, and long-term growth objectives. Oversees contract negotiation, royalty structures, and compliance monitoring to ensure adherence to licensing agreements and protection of IP rights. Implements governance frameworks, and performance metrics to maintain brand consistency and quality across licensed products. The role serves as the COE for Licensing, collaborates with legal, marketing, and product teams to evaluate opportunities, mitigate risk, and drive innovation through brand extensions and co-branded initiatives. Champions licensing as a growth lever, enabling brand expansion, market diversification, and long-term value creation through trusted Licensee partners.

Responsibilities

  • Identifies & evaluates licensing opportunities: Conducts research and structured analysis to evaluate opportunities and guide decision-making. Their work ensures that licensing initiatives are executed effectively and contribute meaningfully to financial and strategic objectives.

  • Negotiates license agreements & royalty terms: Leads contract negotiates, defining terms with partners to ensure alignment with Hershey's standards, financial requirements, and brand guidelines.

  • Oversees contract compliance & audits: Assesses risks, interprets requirements, and ensures documentation adheres to licensing processes and protocols to protect brand assets and maintain strong, compliant relationships with licensing partners.

  • Collaborates with legal & marketing on IP usage: Guides partners through the approval lifecycle and ensures all materials meet trademark, design, and brand expectations. Responsible for setting the standard for the evaluation of submissions on compliance, accuracy, and alignment with category positioning. This governance ensures consistent execution and protects Hershey's brand integrity across licensed products.

  • Monitors royalty streams & financial performance: Stewards obtaining and assessing data related to royalty performance, category growth, and partner execution. Identifies trends, gaps, and opportunities to optimize licensing outcomes. Their recommendations support continuous improvement and enable smarter decision-making across the licensing portfolio.


Aditional responsibilities
  • High influence across DCS, Brand Marketing, Consumer Connections, Procurement, Legal, and Executive forums.
  • Acts as strategic advisor for Licensing atrategy and long-term partner relationships; influencer on partner selection . Needs to know the industry and how to navigate it, including relationship and risk management.


Qualifications
  • Expertise in IP licensing
  • Strong strategic framing and ability to connect brand objectives to commercial outcomes
  • Advanced contract and negotiation acumen focused on value creation
  • Influence and cross-functional leadership without direct authority
  • Strong risk assessment, governance, and partner evaluation capabilities


Education & Experience

  • Experience: 8+ years in licensing, or adjacent roles within CPG, entertainment, or culture-led industries
  • Education: Bachelor's degree required; MBA or advanced degree preferred
  • Other: Experience working with licensing agents, and international markets


#LI-RF1

About The Hershey Company

The Hershey Company Careers

Join the sweetest team on earth at The Hershey Company, a global leader in chocolate and sugar confections. With a rich heritage of innovation and leadership, The Hershey Company offers unparalleled job opportunities in an environment that champions diversity, creativity, and growth. Work You’ll Do Embark on a fulfilling career journey with The Hershey Company, where you can contribute to a range of exciting projects that help shape the future of the confectionery industry. At Hershey, you will work alongside a diverse team of professionals who are passionate about delivering joy through their products and innovations. Transform your professional life by engaging in roles that leverage your unique skills and aspirations. Whether in marketing, research and development, production, or sales, each position at Hershey is designed to foster leadership and professional growth. Lead with Innovation At The Hershey Company, innovation is at the core of everything we do. From creating delightful new treats to enhancing our sustainable practices, our team is constantly pushing the boundaries of what's possible in the confectionery space. Join a company where your ideas and leadership can make a tangible impact on our products and processes, driving growth and excellence in the industry. Explore Career Opportunities The Hershey Company is committed to nurturing talent and providing its employees with the tools they need for success. Explore a variety of job opportunities and internships that can help you build a rewarding career. Our positions are designed to challenge your skills and help you grow as a professional. Be Part of Our Culture Experience a company culture that values teamwork, integrity, and respect. At Hershey, we believe in creating an inclusive environment where every employee can thrive. Our commitment to diversity and inclusion is evident in our everyday operations and the positive atmosphere our team members enjoy. Benefits and Growth Invest in your future with The Hershey Company’s comprehensive benefits package, designed to support your health, well-being, and financial security. Embrace opportunities for career advancement through professional development programs and continuous learning initiatives. Networking and Professional Development Enhance your career prospects through Hershey’s robust networking opportunities. Connect with industry leaders, participate in global conferences, and engage in diversity training programs that prepare you for leadership roles within the company. Join Our Team Search for open positions that match your skills and interests on The Hershey Company’s careers page. We are looking for passionate, innovative, and driven individuals to join our team and help us continue our legacy of success and leadership in the confectionery industry. Stay Connected Keep up to date with the latest career tips, company news, and industry insights—all from the people who work at The Hershey Company. Subscribe to our careers blog and personalize your job alerts to find out about the exciting and rewarding opportunities that await you at Hershey. Explore, innovate, and grow with The Hershey Company. Discover how your career can flourish in an environment dedicated to nurturing talent and celebrating success. Join us and be part of a team that’s making a difference in the sweetest way possible!
Learn more about The Hershey Company
Size
16,620 employees
Market Cap
$48.1 billion
Industry
Food & Beverages
Net Income
$1.2 billion
Founded
1894
5 Year Trend
+3.8%
Revenue
$8.1 billion
NASDAQ
HSY
* Ladders Estimates

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