What Will You Be Doing? The Sr. Manager, Digital Optimization & Performance will lead Frontier Airlines' digital experimentation and analytics function across web and mobile platforms. This role operates as a player-coach, driving strategy around experimentation and analytics programs, and is hands on in reviewing insights and guiding test design. This role focuses on optimizing user experience, increasing conversions, and enhancing overall digital functionality through continuous testing, analytics, and error resolution. The ideal candidate will have a strong background in website and app optimization, digital analytics, and a data-driven mindset to support business growth.
Essential FunctionsAnalytics & Insights- Own the management and analysis of digital performance metrics, leveraging tools such as Fullstory, Google Analytics, Firebase, and other analytics platforms.
- Generate actionable insights from data to support business decisions, identifying trends, patterns, and opportunities for optimization.
- Establish and track key performance indicators (KPIs) to monitor the success of digital initiatives and performance goals.
- Monitor error logs, customer feedback, and analytics data to ensure rapid identification and resolution of performance-impacting issues
- Partner with engineering and product teams to ensure instrumentation and testing capabilities support business needs.
Experimentation- Develop and execute A/B and multivariate testing strategies to enhance conversion rates and improve user experience across digital channels.
- Oversee experimentation roadmap and prioritization in partnership with the Experimentation Lead.
- Work closely with UX/UI teams to refine customer journeys, testing variations that drive higher engagement and conversions.
- Use data-driven testing approaches to optimize landing pages, product pages, and other high-traffic areas of the website and app.
Cross-functional Collaboration- Partner with marketing, product, IT, and development teams to align optimization efforts with broader business objectives and campaigns.
- Collaborate with third-party vendors and internal teams to ensure smooth technical integrations, including site performance improvements and new feature launches.
- Act as the digital optimization lead, ensuring stakeholders are informed of performance metrics, ongoing testing, and resolved issues.
Other Functions - Perform additional duties as assigned to support the broader business needs.
Qualifications - Bachelor's degree in Marketing, Analytics, Information Technology, or relevant work experience in leu of degree.
- 5+ years of experience in digital optimization, analytics, and performance management.
- 5+ years of experience managing a team and managing stakeholders.
- Strong proficiency in digital analytics platforms such as Fullstory, Google Analytics, Firebase, Adobe Analytics, and A/B testing tools (e.g., Optimizely, VWO).
- Proven track record of improving website and app performance through data-driven decision-making and optimization techniques.
- Experience managing technical troubleshooting, error resolution, and working closely with IT/development teams.
- Knowledge of SEO, web development practices, and UX design principles to support optimization efforts.
- Familiarity with conversion rate optimization (CRO) tools and methods, with hands-on experience in A/B and multivariate testing.
Knowledge, Skills and Abilities - Strong analytical mindset with the ability to translate data into actionable insights and optimizations.
- Excellent problem-solving skills, with a keen eye for identifying issues and improving user experiences.
- Strong communication and collaboration skills, able to work cross-functionally across technical and non-technical teams.
- Ability to manage multiple projects and priorities simultaneously while maintaining focus on performance goals.
- Knowledge of HTML, CSS, and front-end development is a plus.
- Proficiency in Excel, PowerPoint, and other reporting tools to communicate insights and performance trends.
Equipment Operated Standard office equipment, including PC, copier, fax machine, printer
Work Environment Typical office environment, adequately heated and cooled
Physical Effort Generally, not required.
Supervision Received General Direction: The incumbent normally receives little instruction on day-to-day work and receives general instructions on new assignments.
Positions Supervised Experimentation Lead
Product Analyst
Data Engineer
Salary Range: $110,114 - 146,157 - Please note: this role will close on or before 10/31/26.
Workplace PoliciesDisclaimer: The above statements are intended only to describe the general nature and level of work required of the referenced position; they are not intended to be an exhaustive list of all responsibilities, duties, and skills required of individuals in this position. Please be advised that duties and expectations of this position may be subject to change.
