New Balance Athletics, Inc.

Sr. Merchandising Manager, Lifestyle, Street and Fashion

New Balance Athletics, Inc. • $122K — $192K *
Retail & Consumer Goods
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • Bachelor’s degree required, with 5+ years of experience in footwear and/or apparel buying and/or merchandising.
  • Experience in product planning, sales forecasting, and budget management.
  • Understanding of account segmentation, product assortments, and product flow.
  • Strong leadership skills with both formal and informal influencing abilities.
  • Excellent interpersonal skills to foster relationships with internal teams and retail partners.
  • Strong problem-solving and decision-making capabilities.
  • Superior communication skills, particularly in presentations.
  • Proficiency in advanced Excel and willingness to travel.

Responsibilities

  • Drive footwear and apparel distribution and segmentation strategy for key accounts.
  • Develop seasonal assortments to support brand initiatives and financial goals.
  • Collaborate with teams to create a best-in-class Go-To-Market process and execution timeline.
  • Enhance model and style efficiency by streamlining assortments and increasing expectations within categories.
  • Create product line-ups that communicate model/style life cycles clearly.
  • Lead, coach, and train the assistant merchandising manager where applicable.

Benefits

  • Comprehensive medical, dental, and vision insurance options.
  • 401K and life insurance coverage.
  • Tuition reimbursement and online learning opportunities.
  • Monthly student loan support of $100.
  • A yearly $1,000 lifestyle reimbursement and 4 weeks of vacation.
  • 12 holidays and generous parental leave benefits.
  • Hybrid work schedule with remote work options for four weeks a year.
Full Job Description

JOB MISSION:

The Senior Merchandising Manager will drive the footwear product distribution, segmentation strategy and account category mix for our must-win & priority Lifestyle Street and Fashion accounts. The successful candidate will partner with respective commercial, marketing, & planning teams to collaborate and align on 3-year shape & share plan. Drive the alignment and execution of seasonal key stories, model/silhouette drivers, concepts, and trends in preparation for pre-sell and sell-in linked to long range plan consistent with key brand initiates and financial expectations.

MAJOR ACCOUNTABILITIES:

  • Drive footwear, product & apparel distribution, segmentation/differentiation strategy, and category mix for a subset of our Key Account priority partners.
  • Develop seasonal must land assortments from the Regional Footwear/Apparel product line for specific key accounts to support key brand initiatives and deliver financial objectives across categories, price and margin, as well as turn.
  • In cooperation with Regional Business Unit Merchants, Sales and Marketing, develop best in-class Go-To-Market process, timing and execution.  Evaluate and implement seasonal introduction strategy.  Define key merchandising touch points and function ownership.  Ensure alignment within and across the RBUs to support key drivers and “Head-to-Toe” merchandising.
  • Drive model and style efficiency; tighter assortments, eliminate overlap between categories and price points, increase expectations within categories we compete in – reduce non-strategic and/or lower volume models, and increase style level expectations. Ensure a sell in to sell through approach.
  • Develop mid and long-term product line-ups that clearly communicate model/style lifecycle.
  • Lead, coach, and train direct report assistant merchandising manager as appropriate

 

REQUIREMENTS FOR SUCCESS:

  • Bachelor’s degree required, with 5+ years of industry experience preferably in footwear and/or apparel buying and/or merchandising.
  • Experience with product planning, sales forecasting and working to budgets.
  • Knowledge of account segmentation & differentiation, range architecture, product assortments, concept drivers, and product flow.
  • Strong leadership skills with the ability to influence, both formally and informally.
  • Excellent interpersonal skills with the desire to build lasting relationships internally and with key retail partners.
  • Strong problem-solving and decision-making skills.
  • Superior communication skills, especially presentation skills.
  • Computer skills including advanced Excel.
  • Travel required for this role.

Boston, MA Headquarters - (NB) Only Pay Range: $122,100.00 - $157,500.00 - $192,900.00 Annual (actual base pay varying based upon, but not limited to, relevant experience, time in role, internal equity, geographic location, and more.)




Regular Associate Benefits 

Our products are only as good as the people we hire, so we make sure to hire the best and treat them accordingly. New Balance offers a comprehensive traditional benefits package including three options for medical insurance as well as dental, vision, life insurance and 401K. We also proudly offer a slate of more nontraditional perks – opportunities like online learning and development courses, tuition reimbursement, $100 monthly student loan support and various mentorship programs – that encourage our associates to grow personally as they develop professionally. You’ll also enjoy a yearly $1,000 lifestyle reimbursement, 4 weeks of vacations, 12 holidays and generous parental leave, because work-life balance is more than just a buzzword – it’s part of our culture.

Temporary associates are provided three options for medical insurance as well as dental and vision insurance and an associate discount.

Part time associates are provided 401k, short term disability, a yearly $300 lifestyle reimbursement and an associate discount.

Flexible Work Schedule

For decades we have fostered a unique culture founded on our values with a particular focus on in-person teamwork and collaboration. Our North American hybrid model encourages rich in-person experiences, showcasing our commitment to teamwork and connection, while maintaining flexibility for associates. New Balance Associates currently work in office three days per week (Tuesday, Wednesday, and Thursday). Our offices are fully open, and amenities are available across our North American office locations. To continue our focus on hybrid work we have introduced “Work from Anywhere” (WFA) for four weeks per calendar year. This model will help us enhance our culture while continuing to maintain elements of flexibility.

About New Balance Athletics, Inc.

New Balance Athletics, Inc. is a footwear company that specializes in athletic shoes and apparel. The company was founded in 1906 by William J. Riley and has since grown to become one of the largest athletic shoe manufacturers in the world. New Balance is known for its focus on quality and innovation, and has been recognized for its commitment to domestic manufacturing. The company operates five factories in the United States and has a reputation for producing high-quality, durable shoes. New Balance offers a wide range of products, including running shoes, walking shoes, and lifestyle shoes, as well as apparel and accessories. The company is committed to sustainability and has implemented a number of initiatives to reduce its environmental impact.
Learn more about New Balance Athletics, Inc.
Size
8,000 employees
Industry

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