New Balance Athletics, Inc.

Sr Merchandising Manager, DTC Apparel and Accessories

New Balance Athletics, Inc.$122K — $192K *
Retail & Consumer Goods
8 - 10 years of experience
Job Overview by Ladders

Qualifications

  • 10+ years in product management, merchandising, buying, or related roles
  • Apparel experience preferred
  • Proficient in system usage (VibeIQ Merchandising), Excel, and PowerPoint
  • Excellent planning and organizational skills
  • Strong understanding of branded industry dynamics
  • Analytical and problem-solving capabilities
  • Effective cross-functional collaboration within a matrix organization
  • Bachelor's degree or equivalent preferred

Responsibilities

  • Adopt and adapt global and regional product assortments to exceed regional goals
  • Establish directed assortments ensuring timely and accurate product delivery
  • Integrate sell-in/sell-thru data with consumer insights for merchandising strategy
  • Lead seasonal Apparel and Accessories strategy development
  • Advocate for DTC assortment needs through collaboration with RBU and KAM
  • Ensure a compelling, aligned retail experience through cross-functional teamwork
  • Manage and communicate assortment modifications maintaining data integrity
  • Act as primary contact for category assortment-related inquiries from DTC commercial stakeholders

Benefits

  • Comprehensive medical, dental, and vision insurance options
  • 401K with employer contributions
  • Tuition reimbursement and $100 monthly student loan support
  • Yearly $1,000 lifestyle reimbursement
  • Four weeks of vacation and 12 paid holidays
  • Generous parental leave policy
  • Flexible hybrid work schedule encouraging in-person collaboration and 'Work from Anywhere' options
Full Job Description
JOB MISSION:
Create and maintain multi-season directed product assortments of New Balance Apparel and Accessories that serve US DTC Channels and consumers across NB.com, Inline/Outlet B&M, and deliver on key strategic Brand initiatives and performance KPIs. Work in close partnership with Commercial Buying and Planning teams to validate line architecture and assortment shape/share and to ensure directed assortment execution. Contribute to the planning and execution of Merchandising-related go-to-market deliverables and stage-gates in partnership with the Regional Business Unit Merchants (RBU) and Key Account Merchant (KAM) partners.

MAJOR ACCOUNTABILITIES:
  • Adopt and adapt Global and Regional product assortments to meet and exceed region and channel goals.
  • Establish directed assortments (DAs) that deliver right product, right time, right place, right quantities by channel.
  • Balance the 'art and science' of merchandising incorporating sell-in/sell-thru data with future-facing consumer/trend insights.
  • Lead / influence seasonal Apparel and Accessories strategies and regional priorities as applicable.
  • Advocate for DTC assortment needs through RBU and KAM collaboration.
  • Ensure retail peak aligned, compelling head-to-toe consumer experience through cross-category / cross functional partnership
  • Actively manage and communicate assortment modifications, ensuring data integrity and best in class execution.
  • Serve DTC commercial team stakeholders as go-to point of contact for category assortment-related needs.


REQUIREMENTS:
  • 10+ years of product management, merchandising, buying, or related experience
  • Apparel experience strongly preferred
  • System savvy (VibeIQ Merchandising); proficient in Excel and PowerPoint
  • Strong planning and organization skills
  • Relevant branded industry knowledge
  • Analytical, problem solving skills
  • Strong cross-functional collaborator and ability to work within a matrixed organization
  • Bachelor's degree or equivalent preferred


Boston, MA Headquarters - (NB) Only Pay Range: $122,100.00 - $157,500.00 - $192,900.00 Annual (actual base pay varying based upon, but not limited to, relevant experience, time in role, internal equity, geographic location, and more.)

Regular Associate Benefits

Our products are only as good as the people we hire, so we make sure to hire the best and treat them accordingly. New Balance offers a comprehensive traditional benefits package including three options for medical insurance as well as dental, vision, life insurance and 401K. We also proudly offer a slate of more nontraditional perks - opportunities like online learning and development courses, tuition reimbursement, $100 monthly student loan support and various mentorship programs - that encourage our associates to grow personally as they develop professionally. You'll also enjoy a yearly $1,000 lifestyle reimbursement, 4 weeks of vacations, 12 holidays and generous parental leave, because work-life balance is more than just a buzzword - it's part of our culture.

Temporary associates are provided three options for medical insurance as well as dental and vision insurance and an associate discount.

Part time associates are provided 401k, short term disability, a yearly $300 lifestyle reimbursement and an associate discount.

Flexible Work Schedule

For decades we have fostered a unique culture founded on our values with a particular focus on in-person teamwork and collaboration. Our North American hybrid model encourages rich in-person experiences, showcasing our commitment to teamwork and connection, while maintaining flexibility for associates. New Balance Associates currently work in office three days per week (Tuesday, Wednesday, and Thursday). Our offices are fully open, and amenities are available across our North American office locations. To continue our focus on hybrid work we have introduced "Work from Anywhere" (WFA) for four weeks per calendar year. This model will help us enhance our culture while continuing to maintain elements of flexibility.

About New Balance Athletics, Inc.

New Balance Athletics, Inc. is a footwear company that specializes in athletic shoes and apparel. The company was founded in 1906 by William J. Riley and has since grown to become one of the largest athletic shoe manufacturers in the world. New Balance is known for its focus on quality and innovation, and has been recognized for its commitment to domestic manufacturing. The company operates five factories in the United States and has a reputation for producing high-quality, durable shoes. New Balance offers a wide range of products, including running shoes, walking shoes, and lifestyle shoes, as well as apparel and accessories. The company is committed to sustainability and has implemented a number of initiatives to reduce its environmental impact.
Learn more about New Balance Athletics, Inc.
Size
8,000 employees
Industry

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