Job DescriptionThe Senior Media Specialist is a hands-on digital media expert responsible for creating, executing, optimizing, and analyzing complex multi-channel campaigns. This role combines deep platform expertise with strong analytical skills to drive performance across Google, Bing, AI-powered search.
The position also serves as a technical subject matter expert (SME), supporting client conversations, mentoring colleagues, and contributing to performance marketing capabilities and innovation. This role requires proven hands-on-keyboard expertise in sophisticated campaign management, and the ability to support strategic initiatives centered around multi-channel advertising.
Key ResponsibilitiesCampaign Execution & Optimization- Build, launch, and manage campaigns- Google, Bing, AI-powered search
- Configure advanced targeting, tracking, and attribution frameworks
- Monitor campaign performance, pacing, and KPIs; execute ongoing optimizations (budget, bids, audiences, creative)
- Troubleshoot and resolve technical campaign issues
- Ensure high-quality campaign setup and execution standards
Performance Analysis & Testing- Analyze campaign performance -Google, Bing, AI-powered search
- Develop insights and actionable recommendations
- Design and execute testing frameworks (A/B, multivariate, incrementality)
- Scale successful strategies and document best practices
Client & Stakeholder Support- Present performance insights and recommendations to clients in a clear, accessible way
- Provide technical expertise on client calls and during media planning
- Support proposal development with feasibility assessments and timelines
Platform & Technical Expertise- Stay current on platform changes, new features, and industry trends
- Support platform evaluations, vendor engagement, and pilot programs
- Contribute to technical integrations (APIs, tracking, data connections) in partnership with cross-functional teams
Collaboration & Knowledge Sharing- Partner with internal teams (Client Strategy, Data, IT, Creative, Compliance) to deliver campaign success
- Develop and maintain documentation, SOPs, and training materials
- Mentor and support team members on campaign execution and optimization
Compliance & Quality Assurance- Ensure campaigns comply with financial services regulations and data privacy requirements
- Review campaign setups for risk and adherence to platform policies
- Maintain compliance documentation and support audit processes
QualificationsEducation- Bachelor's degree in Marketing, Business, Analytics, or related field required
- Advanced degree (MBA/Master's) preferred but not required
Experience- 5-7 years of experience in digital media or performance marketing
- Hands-on experience with Google, Bing, AI-powered search
- Proven track record of campaign execution and performance optimization
- Experience presenting to clients or senior stakeholders
- Financial services marketing experience preferred
- Experience with integrations, APIs, or MarTech stacks preferred
Skills & Competencies- Technical Expertise: Google, Bing, AI-powered search
- Analytics: Strong data analysis, testing, and performance optimization skills
- Strategic Thinking: Ability to connect campaign performance to business outcomes
- Communication: Strong client-facing presentation and storytelling skills
- Collaboration: Cross-functional partnership and mentorship
- Attention to Detail: High accuracy in campaign setup and QA processes
- Compliance Awareness: Understanding of regulatory and privacy requirements
- Adaptability: Continuous learning and ability to operate in a fast-paced environment
Additional Information- Reports To: VP, Account Services
- Travel: Up to 10-25%
- Work Environment: Hybrid/remote
- Supervisory Responsibility: Individual contributor with mentorship responsibilities
Additional InformationBase salary range: $100,000-$130,000
Applications will be accepted until the posted deadline August 5, 2026 or until a sufficient candidate pool has been identified.
The ultimate compensation offered for the position will depend upon several factors such as skill level, cost of living, experience, and responsibilities.
Vericast offers a generous total rewards benefits package that includes medical, dental and vision coverage, 401K with company match and generous PTO allowance. A wide variety of additional benefits like life insurance, employee assistance and pet insurance are also available, not to mention smart and friendly coworkers!
