IMPACT YOU’LL MAKE

You’llbe a senior, hands‑onowner of BECU’s marketing technology ecosystem—responsible for how our platforms are designed, integrated, governed, and used across marketing. In this role, you’lltranslate marketing strategy into scalable, technically sound solutions, ensuring campaigns, journeys, and personalization programs are reliable, compliant, and performant. Your work will directly influence how quickly BECU can test ideas, launch campaigns, and deliver relevant, data‑drivenmember experiences while maintainingtrust, quality, and operational rigor.

WHAT YOU’LL DO

• Serve as the technical steward of BECU’sMarTechecosystem:Own platform configuration, integration patterns, data flows, and implementation standards to ensure long‑termscalability, stability, and supportability.

• Design and build advanced journeys and automation:Develop and optimizecomplex workflows, including audience qualification, orchestration rules, timing strategies, and cross‑channelexecution.

• Enable personalization at scale:Configure advanced targeting, content rules, and decision logic; partner with channel and content teams to operationalize personalization while maintainingdata quality and compliance.

• Architect andmaintainintegrations:Implement and support integrations between Salesforce Marketing Cloud, data platforms, CDPs, personalization tools, and adjacent systems—ensuring accurate, observable, and governed data flows.

• Ensure platform health and quality:Monitor performance, troubleshoot issues, conduct QA and audience validation, and proactively identifyrisks to protect campaign accuracy, data integrity, and member trust.

• Collaboratecross‑functionally:Partner closely with Marketing, MarTech, Data, IT, and Compliance stakeholders to solution use cases, evaluate tradeoffs, manage dependencies, and align solutions with enterprise standards.

• Support campaign execution when needed:Roll up your sleeves during high‑volumeperiods to help build, validate, and launch campaigns, ensuring deadlines are met without sacrificing quality.

• Support experimentation and innovation:Pilot new tools, features, and use cases—evaluating feasibility, implementation effort, risk, and value prior to broader adoption.

• Provide guidance and best practices:Offer technical guidance, architectural input, and best practices to marketing and operations partners—serving as a subject‑matterexpert without formal people‑managementresponsibilities.

• Establish standards and guardrails:Maintain implementation standards, documentation, and controls that enable consistent, compliant use of marketing technology across teams.

WHAT YOU’LL GAIN

• Ownership and influence over anenterprise‑levelMarTech ecosystem

• Hands‑onwork with advanced automation, personalization, and data‑drivenmarketing

• Opportunities to shape new use cases, pilots, and platform evolution

• Collaboration withcross‑functionalpartners in a mission‑drivenorganization

QUALIFICATIONS

Minimum Qualifications

• Bachelor’s degree in Business, Marketing, Marketing Technology, Information Technology, Computer Science, or a related field, or equivalent practical experience

• 5+ years of experience in marketing technology, automation, orMarTechimplementation roles

Desired Qualifications

• Proven experience owning complexMarTechimplementations as a senior individual contributor

• Deepexpertisein Salesforce Marketing Cloud (e.g., Email Studio, Journey Builder, data modeling, automation)

• Strong experience designing and supporting integrations, data flows, and audience architecture

• Working knowledge of SQL or similar data querying tools

• Experience coding emails and web components

• Experience partnering with data, IT, and compliance teams in regulated environments

• Detail‑orientedwith strong QA, troubleshooting, and risk‑assessmentskills

• Ability to translate ambiguous business requirements into scalable, supportable technical solutions

• Comfort influencing outcomes and shaping solutions without formal authority

• Familiarity with CDP concepts and personalization technologies preferred

JOIN THE JOURNEY

Ready to make an impact as a senior individual contributor? Join a collaborative, innovative team where your technical ownership, judgment, andexpertisedirectly support BECU’s mission of improving the financial well‑beingof our members.