About the Role
This is a high-impact, player-coach role. You'll own Rumpl's go-to-market process and make sure every product launch shows up with clarity, consistency, and impact - then extend that work into brand-building across events, partnerships, social, and community.
Some days you'll be architecting seasonal GTM plans. Other days you'll be on a trade show floor, activating a partnership, or jumping into creative execution. You'll manage one direct report while staying close to the work yourself.
This role travels. A lot. Trade shows, activations, and partnerships mean you'll be on the ground regularly throughout the year, representing Rumpl in the real world.
This role is accountable for brand heat, cultural relevance, and top-of-funnel momentum. If you're looking to purely manage or stay at the strategy layer, this role ain't for you.
What You'll Own
Go-to-Market
- Own Rumpl's seasonal GTM calendar in partnership with Product and Creative
- Collaborate early in the product lifecycle to shape positioning, naming, and storytelling
- Translate GTM milestones into actionable plans and timelines across teams
- Lead campaign briefing across Marketing, Ecommerce, and Sales
- Project manage all creative and marketing deliverables end to end
- Present campaign narratives and launch plans to stakeholders
- Analyze performance and document post-launch learnings to improve over time
Wholesale and Retail Marketing
- Oversee creation of sell-in decks, workbooks, POP, and trade show materials
- Partner closely with Sales to ensure tools and storytelling support revenue goals
- Coordinate with Creative on layout, copy, and packaging elements
Events, Partnerships, and Experiential
- Lead Rumpl's presence at trade shows, grassroots activations, and community events
- Allocate and deploy event budgets for maximum brand impact
- Identify, develop, and execute brand partnerships and collaborations that feel authentic and culturally relevant
Social, Influencers, and Community
- Own organic social strategy - channel planning, content cadence, performance insights
- Build and manage a network of creators and brand advocates
- Amplify UGC and community storytelling across channels
- Track performance and optimize for engagement, reach, and traffic
What Success Looks like
- Product launches are on time, aligned, and increasingly impactful
- GTM processes become more efficient and predictable over time
- Events and activations generate real-world energy and measurable brand lift
- Partnerships feel authentic, strategic, and culturally relevant
- Organic channels show increased engagement, traffic, and brand interest
- Cross-functional teams operate with stronger alignment and speed under your leadership
Who You Are
- Player-coach: You can think strategically and execute in the same day
- Connector: You're comfortable building relationships with buyers, creators, partners, and community members
- High energy: You can show up at a trade show and engage with hundreds of people without fading
- Taste-driven: You know what good looks like in brand, product, and culture
- Scrappy: You can operate effectively in a resource-constrained environment
- Digitally fluent: You understand how physical activations translate into digital attention
Experience
- 5-8 years in brand or product marketing, ideally at an outdoor or active lifestyle brand in the $35M-$150M range
- Proven track record managing GTM calendars and cross-functional launches
- Strong project management skills with sharp attention to detail
- Experience building wholesale marketing tools and assets
- Experience planning and executing events and activations
- Experience managing a small team or direct reports
- Experience building influencer or community-driven programs
What This Role Is (and Isn't)
This Is
- High autonomy with real influence on how the brand shows up
- A mix of strategy and hands-on execution
- Fast-moving, dynamic, and creative
- Built for someone who thrives doing the work, not watching it
This Is Not
- A Director role with large team and budget ownership
- A purely executional coordinator role
- A purely strategic layer-sitting role
- A corporate marketing function removed from the customer
Why Rumpl
- Paid Time Off
- Paid Holidays
- Product discounts
- Competitive compensation commensurate with experience
- Monthly health insurance allowance
- 401(k) with company match, vests Day 1
- Hybrid schedule: in-office Tuesday, Wednesday, and Thursday when not travelling
