Sr. Marketing Director

Odevo

$120K — $150K *
Business Services
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • 7+ years of B2B or B2C marketing experience focused on demand generation
  • Proficiency in leveraging agentic AI in marketing strategies
  • Proven ability to build and execute comprehensive marketing strategies
  • Experience driving growth through new and existing customer channels
  • Hands-on expertise in optimizing a marketing tech stack

Responsibilities

  • Increase lead generation across all channels
  • Develop a scalable demand generation engine to lower customer acquisition costs
  • Drive revenue growth through upselling and cross-selling services
  • Design effective operating models for customer acquisition and retention
  • Establish a marketing team suited for scaling in the US market
  • Enhance conversion rates throughout the sales funnel
  • Implement value-creating technologies and tools across companies

Benefits

  • Full-time position with a structured work schedule
  • Opportunities for professional development through training
  • Collaborative team environment with cross-company influence
  • Potential for travel to company-sponsored events
  • Professional office work environment with standard equipment
Full Job Description
Duties and Essential Functions
• Measurably increase lead generation across all companies and channels
• Develop a scalable demand generation engine that improves customer acquisition cost over time
• Drive meaningful revenue growth from our existing customer base through upsell and cross-selling of adjacent services
• Design the target operating model that makes our companies better at winning and keeping customers
• Build the foundations of a marketing team and function that can scale with the US market
• Improve conversion through the sales funnel across all channels
• Implement tools and technologies that create value and efficiencies amongst our operating companies

Who You Are
• Curious: You are naturally inquisitive, always looking for smarter more effective ways to create value and drive change
• Structured: You take a systematic approach and can transform ideas into scalable solutions. You thrive on creating order and impact in dynamic environments.
• Collaborative influence: You are a team player who builds trust quickly, listens well, and knows how to align stakeholders across multiple companies without relying on formal authority.
• Entrepreneur mentality: You are humble enough to roll up your sleeves, focused enough to prioritize what matters, and resilient enough to test, learn, and keep improving until the work drives measurable impact.
• Analytical: You use data and insights to guide decisions and see patterns that others might miss. You enjoy turning complexity into clarity.

Supervisory Responsibility

This position has no supervisory responsibilities.

Work Environment

This job operates in a professional office environment. This role routinely uses standard office equipment.

Physical Demands

While performing the duties of this job, the employee is regularly required to talk and hear. The employee frequently is required to stand; walk; use hands to finger, handle or feel; and reach with hands and arms. The employee will be required lift objects up to 25 lbs.

Position Type/Expected Hours of Work

This is a full-time position. Days and hours of work are Monday through Friday, 8:30 a.m. to 5:30 p.m. This schedule may change to accommodate the business needs of the company

Travel

Some travel will be require to attend company sponsored meetings and trainings.

Required Education and Experience
• 7+ years of B2B or B2C marketing experience with a strong track record in demand generation and growth marketing
• You understand that agentic AI represents a fundamental shift in how marketing operates and lead by example by actively applying it across all marketing strategies
• Hands-on experience building a marketing strategy from the ground up and defining the approach, aligning stakeholders, and seeing it through to execution
• Clear understanding of how to drive growth from new and existing customer channels
• Comfort owning and optimizing a marketing tech stack to drive efficiency and visibility

Other Duties

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.

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