Job Description:This job is responsible to lead and direct work across the team and develop and deliver the overall marketing strategy for a portfolio of programs/products/processes. Key responsibilities include using data to make strategic marketing program decisions, building partnerships across the enterprise to drive priorities and project direction, making complex decisions delivering notable impact at the division level, and demonstrating return on investment. Job expectations include identifying risks, tracking to budgets/scope of work, defining/prioritizing solutions and deploying required resources.
We are looking for Senior Director of Digital Discovery and Marketing Integration, working on some of the largest campaigns and budgets in the world. As the operational 'glue' that connects work across LLMs, search, social and other digital channels, you will help define and shape the future of the Bank's integrated go-to-market approach to discoverability across all lines of business. You will partner with agencies, media platforms, and internal teams to engage prospects and customers, drive profitable outcomes for the brand, and keep pace with the ever-evolving requirements to win in the search and discovery space. Providing thought leadership with our industry-leading team and award-winning agency, you serve as an energetic, evangelistic voice and operational lead to key internal stakeholders, helping marketing executives understand business impact and value. The complexity of our brands and offerings and the critical nature of the Bank's visibility, authority, and favorability both now and as the industry evolves provide a compelling challenge and career fulfillment in developing your leadership abilities.
Key Responsibilities: - Accountable for marketing effectiveness and integration across Paid Media, Paid Search, SEO/GEO, Content, and other digital partner organizations throughout the enterprise
- Connect cross-functional teams and ensure well-structured, cohesive, and holistic strategies regarding digital discoverability, including LLMs, Search, and Social
- Serve as a key contact across internal, agency, and publisher/media partner relationships
- Articulate digital discovery strategy, coordinate paid and organic planning, targeting, and tactics accordingly, and gain executive support
- Partner with Brand Safety and Platforms and Delivery teammates to innovate with a lens toward AI-first and agentic experiences in a brand-suitable and compliant manner
- Act as an enterprise-level thought leader surrounding the evolving search and discovery landscape
- Work closely with colleagues on the Search CoE and Paid Media teams to measure and demonstrate the full value of digital discoverability
- Project Management/Planning, Operations, Legal, Risk, and Compliance
Required Qualifications:- 10+ years experience in SEO, Paid Search, Programmatic Display, Social Media, or related digital channels - with a top brand and/or agency strongly preferred
- Full command of search and related marketing channel strategies and the business models of search and discovery engines (Google, Microsoft, Pinterest, YouTube, LLMs, etc.)
- Extensive experience with search and discovery advertising platforms and related technologies like web analytics tools and CDPs (Google Ads, Bing Ads, Google SA360/DV360, Google/Adobe Analytics, Pinterest, YouTube, TikTok, Meta, etc.)
- Demonstrated understanding of and experience with LLM visibility and Generative Engine Optimization (GEO) across environments like ChatGPT, Google AI Mode, Co-Pilot, Perplexity
Desired Qualifications:- Bachelor's degree required
- Financial services or similarly regulated industry experience strongly preferred
- An excellent communicator who has ability to craft compelling verbal and written narratives with clarity and brevity
- Keen ability in adapting to changes in business needs and marketplace offerings
- Well-organized, analytical, and creative
Skills:- Collaboration
- Customer and Client Focus
- Decision Making
- Product Marketing and Branding
- Strategic Thinking
- Adaptability
- Analytical Thinking
- Digital Marketing
- Oral Communications
- Relationship Building
- Active Listening
- Business Acumen
- Coaching
- Leadership Development
- Performance Management
Minimum Education Requirement: High School Diploma / GED / Secondary School or equivalent
Internal employees who are currently working from home are still eligible to apply. However, if selected for the role, you may be required to work onsite in accordance with the workplace excellence policy.
Shift:1st shift (United States of America)
Hours Per Week: 40
Pay Transparency detailsUS - CA - San Francisco - 315 Montgomery St - 315 Montgomery (CA5704), US - MA - Boston - 100 Federal St - 100 Federal St Lp (MA5100), US - MA - Waltham - 1025 Main St - 1025 Main St - Waltham (MA6536), US - NY - New York - 114 W 47th St - 114 W 47th St - Ust (NY8114)
Pay and benefits information
Pay range
$124,600.00 - $184,600.00 annualized salary, offers to be determined based on experience, education and skill set.
Discretionary incentive eligible
This role is eligible to participate in the annual discretionary plan. Employees are eligible for an annual discretionary award based on their overall individual performance results and behaviors, the performance and contributions of their line of business and/or group; and the overall success of the Company.
Benefits
This role is currently benefits eligible. We provide industry-leading benefits, access to paid time off, resources and support to our employees so they can make a genuine impact and contribute to the sustainable growth of our business and the communities we serve.
