As a member of the Growth Marketing team, the Senior Marketing Campaign Manager will be responsible for turning pipeline priorities into shipped, measurable campaigns. This role owns the execution layer of growth marketing, building and launching campaigns, maintaining the systems behind them, and ensuring performance is tracked and improved. They'll work closely with the inside sales team to keep outbound motions aligned and well-supported, and partner with RevOps to ensure pipeline reporting is accurate and trusted. This is an individual contributor role with direct impact on new user acquisition and expansion pipeline.

The ideal candidate is extremely values aligned:
• We start with empathy- in the work we do and the people we do it with. Our strength comes from a culture that values candidness, trust, and valuing our teammates as whole human beings. We care, challenge, and communicate. We are serious about our responsibility to educators, who rely on us every day.

• We ruthlessly prioritize. We don 't just say no to the obvious stuff, we say no to the things that feel important in the moment because we understand anything we say yes to is inherently saying no to something else.
• We create momentum. We don't let the small stuff hold us back. We learn by shipping. We know most actions are reversible and that action always wins in the long run. If all else fails, bias towards action.
• We are fearlessly objective. We don't do things just because we're "supposed to." We constantly ask "why" and don't let conventional norms define our efforts. We're not afraid to seek answers, even if that means discovering we were wrong. We focus on what delivers results, regardless of the source.

• We exercise agency. We have the ability to create systems that don't yet exist to get what we need or to solve problems no one has identified. If something isn't working, it's within our control to fix it.
• We're driven to grow. We set ambitious goals because we want to maximize our impact. We embrace challenges and take risks, seeing failures as opportunities to learn and improve. We seek out feedback and coaching and thrive in environments that push us.

Your work will have a significant impact on our pipeline growth and revenue.

In this role, you will:

Campaign Execution & Orchestration

• Own the planning, execution, and optimization of growth-focused campaigns across acquisition, expansion, and lifecycle motions.
• Translate strategic priorities into clear campaign briefs, timelines, and execution plans across multiple simultaneous workstreams.
• Coordinate cross-functional inputs (Product Marketing, Sales, RevOps) to ensure campaigns launch on time and with quality.
• Build campaigns that are operationally simple, focused, and repeatable - not bespoke or one-off.
• Execute on campaign elements including email production across audience segments and outreach motion types.

Inside Sales Enablement & Alignment

• Partner closely with the inside sales team to ensure sequences, playbooks, and outbound motions are well-supported, current, and operationally clean.
• Own campaign inputs that feed IS pipeline: lead handoff quality, sequence alignment, and audience segmentation.
• Help maintain shared visibility into what's in market, what's converting, and what needs to change.

Marketing Processes & Systems

• Maintain campaign best practices across tools (HubSpot, CRM, lifecycle tooling).
• Build and maintain clean workflows, campaign tracking, and marketing data.
• Partner with RevOps to ensure accuracy of pipeline reporting and revenue attribution.
• Identify operational gaps and proactively improve systems and processes.

Measurement, Insights & Learning Loops

• Define and maintain clear success metrics for campaigns.
• Build reporting and surface insights on what is working, what isn't, and why - with a focus on funnel-level signal over surface metrics.
• Run structured experiments and document findings in a way that builds institutional knowledge.
• Help the team distinguish signal from noise as GTM motions develop and mature.

What We're Looking For

In addition to values alignment...

• 7+ years of experience in campaign management, demand generation, or revenue-facing marketing
• Hands-on HubSpot expertise (or comparable marketing automation and CRM platforms)
• Proven experience in B2B SaaS or EdTech, ideally with PLG or high-velocity, low-ACV acquisition motions
• Strong written communication skills - able to write audience-appropriate copy and document clearly for a team
• Comfortable working at the intersection of marketing and sales, with the ability to operate fluently in both worlds
• Highly organized, detail-oriented, and biased toward action informed by data

We know great candidates come from a wide range of backgrounds. If you're passionate about what we're building at Everyday Speech, don't hesitate to apply-even if you're not sure you meet every qualification.

In the short term (the first 3 months), you will:

• Get up to speed on our GTM motions, HubSpot setup, and active campaign workstreams
• Take ownership of campaign execution quality, ensuring launches are on time, on brief, and tracked correctly
• Align with the inside sales team on sequence support, lead handoff quality, and audience segmentation
• Identify operational gaps in current workflows and propose improvements
• Establish your own reporting cadence and baseline performance visibility

In the Long term, you will:

• Own campaign-level measurement and experimentation end-to-end, with findings that actually inform what comes next
• Maintain and improve the marketing systems and processes the IS team, marketing, and leadership rely on
• Help the organization scale pipeline without adding operational complexity or heroics
• Be a trusted voice on what's working, what isn't, and where to invest next

Salary: $134,500 USD annually, plus company performance-based bonuses, paid out twice per year, for $147,200 TCC.

Location/Time Zone: This is a fully remote role. We strongly prefer candidates based in the United States due to US K-12 education familiarity, but open to international candidates as well. This role will be expected to work and collaborate during ET or CT time zones.

Benefits

• Cigna Health Insurance - 100% premium coverage for team members & dependents
• Dental & Vision Coverage - 100% premium coverage for team members & dependents
• 3% Employer-Match on 401(k)
• $50K Life Insurance / AD&D
• Flexible PTO Plan & Sick Leave Policy
• 16 Weeks of Paid Parental Leave
• Home Office Reimbursements
• Book & Learning Stipend
• Meaningful Employee Experience Initiatives
• Every Other Friday Off After 90 Days!

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