Sr Market Manager

LifeWorks, Inc. • $86K — $136K *
Edmonton, AB T5A 0A1In-Person
Business Services
5 - 7 years of experience
Today
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Job Overview by Ladders

Qualifications

  • Bachelor's degree in business administration, marketing, commerce, or related field
  • Minimum 7-10 years of experience in marketing
  • Deep knowledge of AB/BC market and its commercial and cultural specificities
  • Experience in partnership management
  • Proficiency with sales analysis platforms and channel performance

Responsibilities

  • Develop and execute localized marketing campaigns and go-to-market strategies
  • Ensure unification and prioritization of all products (wireline and wireless)
  • Plan and execute integrated marketing strategies across all business units
  • Lead market selection and local activation efforts
  • Develop and execute community engagement strategies
  • Manage communications and influencer strategies for community activation
  • Develop end-to-end integrated customer journey for communities

Benefits

  • Comprehensive total rewards package with competitive salary and bonus structures
  • Minimum of 3 weeks of vacation and flexible benefits plan
  • Flexibility to work in-office, virtually or a combination based on role's requirements
  • Generous company-matched pension and share purchase programs
  • Opportunities to give back to communities in which we work, live, and serve
  • Career growth and learning & development opportunities
Full Job Description
Description

What you'll do

The Senior Marketing Manager will be responsible for developing and executing localized marketing strategies and GTM campaigns to maximize market penetration in communities across Alberta & BC. This strategic role requires deep expertise in community marketing, partnership management, and 360 strategy execution.

Holistic 360 Market Approach:

  • Develop and execute localized marketing campaigns and go-to-market strategies
  • Ensure unification and prioritization of all products (wireline and wireless)
  • Plan and execute integrated marketing strategies
  • Coordinate 360 approach with all stakeholders


Personalized Market Approach and Cultural Alignment:

  • Lead market selection and local activation
  • Interlock across business units and channel marketing teams
  • Create and execute localized partnerships in 360 approach
  • Develop social mission strategies


Community Engagement and Influence:

  • Develop and execute community engagement strategies
  • Manage communications and influencer strategies
  • Create and execute community activation plans
  • Develop local social media strategies


Go-to-Market Strategy and Cross-Departmental Initiatives:

  • Execute network delivery go-to-market strategy
  • Ensure cross-departmental links (government relations, etc.)
  • Lead cross-departmental initiatives to drive acquisition


Customer Journey - Marketing:

  • Develop end-to-end integrated customer journey for communities
  • Manage pre and post-acquisition customer journey
  • Optimize customer experience in communities


Qualifications

What you bring

Education and Experience:

  • Bachelor's degree in business administration, marketing, commerce, or related field
  • Minimum 7-10 years of experience in marketing
  • Deep knowledge of AB/BC market and its commercial and cultural specificities
  • Experience in partnership management


Technical Skills:

  • Experience with sales analysis platforms and channel performance
  • Project management skills and commercial deployment methodologies
  • Knowledge of go-to-market strategies and multi-channel marketing
  • Financial analysis and profitability modeling capability


Interpersonal Skills:

  • Excellent communication and negotiation skills
  • Leadership and ability to influence and motivate external partners
  • Strategic and analytical thinking with commercial orientation
  • Adaptability and change management in a dynamic environment


Salary Range: $86,000-$136,000

Performance Bonus or Sales Incentive Plan: 15%

Actual total compensation will be determined based on factors such as knowledge, skills, performance and experience. We encourage all qualified candidates to apply, even if the posted salary range doesn't match your expectations. We're open to discussing competitive compensation packages tailored to your experience level and expertise. TELUS offers rewarding benefits, which may vary per job function, such as:
  • Comprehensive total rewards package highlighting competitive salary and bonus structures, minimum 3 weeks of vacation, and flexible benefits plan to meet the needs of you and your family
  • Flexibility to work in-office, virtually or a combination of both, based on the role's requirements
  • Generous company matched pension and share purchase programs
  • Opportunity to give back to communities in which we work, live and serve
  • Career growth and learning & development opportunities to develop your skills
  • And much more ...


Job Type: This is for a current vacancy

Note for Quebec candidates: if knowledge of English is required for this position, it is because the team member will be asked, on a regular basis, to interact in English with external or internal parties or to use English applications or software as part of their tasks.

Sales and Marketing

Help us, help our customers make a real connection

About LifeWorks, Inc.

LifeWorks, Inc. Careers

Joining LifeWorks, Inc. presents an unparalleled opportunity to become part of a leading team dedicated to professional growth and innovation in the industry. LifeWorks, Inc. is renowned for its commitment to excellence and a culture that fosters diversity and leadership.

Explore Job Opportunities

LifeWorks, Inc. offers a variety of job opportunities that cater to a range of skills and professional interests. Whether seeking an entry-level position or a more senior role, LifeWorks, Inc. provides a platform for career advancement and personal development.

Internship Programs

Embark on a professional journey with LifeWorks, Inc. through its dynamic internship programs. These opportunities allow individuals to gain hands-on experience, enhance their resumes, and develop essential skills in a real-world setting. Internships at LifeWorks, Inc. are a stepping stone to full-time employment and a flourishing career.

Professional Growth and Benefits

LifeWorks, Inc. is dedicated to the professional growth of its team members, offering extensive training and development programs. Employees enjoy comprehensive benefits that support both their professional and personal lives, ensuring a well-rounded employment experience.

Inclusive Culture and Diversity

The company prides itself on a workplace culture rooted in diversity and inclusion. LifeWorks, Inc. believes that a diverse team inspires innovation and enhances problem-solving capabilities. Through diversity training and inclusive hiring practices, LifeWorks, Inc. ensures that all team members have the opportunity to contribute and succeed.

Networking and Leadership Development

LifeWorks, Inc. encourages its employees to engage in networking and leadership development activities. These initiatives are designed to build strong professional networks and develop the leadership skills necessary for career advancement within the company.

Innovation at LifeWorks, Inc.

At the forefront of innovation, LifeWorks, Inc. continually seeks to implement cutting-edge solutions and services. The team at LifeWorks, Inc. is composed of dedicated professionals who bring creativity and expertise to every project, driving the company's success in a competitive market.

Hiring Process

The hiring process at LifeWorks, Inc. is designed to identify and attract top talent. Candidates undergo a thorough interview process that assesses their skills, cultural fit, and potential for growth within the company. LifeWorks, Inc. values transparency and communication, ensuring that all applicants receive timely updates and feedback.

Career Opportunities Await

LifeWorks, Inc. is actively hiring and looking for motivated individuals who are ready to take their careers to the next level. Explore the open positions and find where your skills and passions align with the needs of LifeWorks, Inc.

Stay Connected with LifeWorks, Inc. Careers

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LifeWorks, Inc. is not just a company; it's a place where careers are nurtured, and futures are built. Join the team and be part of a community that values hard work, creativity, and a commitment to excellence.
Learn more about LifeWorks, Inc.
Industry
Healthcare
* Ladders Estimates

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