The Senior Manager, Trade Marketing is a senior leadership role responsible for shaping, operationalizing, and optimizing trade marketing strategies across product portfolios. This role leads a multi-disciplinary team to deliver commercial excellence, drive retailer and distributor engagement, elevate execution quality, and strengthen the competitiveness of PMI U.S. brands across the retail landscape.
This position requires a leader who brings strong cross-functional fluency, commercial acumen, operational rigor, and the ability to translate insights into effective trade programs. The incumbent will serve as a critical liaison between Trade Marketing, Sales, Brand, RGM, Insights, and Commercial Planning, ensuring that trade strategies support consumer conversion, customer value creation, and sustainable, profitable growth.
Your 'day to day':
- Develop and execute tactical and operational trade marketing plans across categories to deliver mid-term business objectives and strengthen customer satisfaction, aligned with SG13 expectations for driving functional performance and cross-category consistency.
- Translate portfolio goals into retailer-ready programs that improve visibility, drive trial and conversion, and reinforce brand health across channels.
- Ensure plans reflect compliance, route-to-market complexity, and category-specific regulatory constraints.
- Collaborate closely with Brand, RGM, Sales, Finance, and Insights to shape promotional strategies that balance consumer relevance, customer value, and business ROI.
- Champion alignment between Field Sales and Brand teams to ensure execution feasibility, retail relevance, and strategic clarity
- Provide trade input into annual commercial planning cycles, fiscal year budgets, quarterly business reviews, and portfolio activation frameworks.
- Oversee the development, deployment, and optimization of promotional programs, POS strategies, planograms, category merchandising, and retailer-specific initiatives across
- Manage a holistic promotional calendar integrating value, equity, loyalty, and merchandising levers, ensuring alignment with customer strategies and omnichannel considerations.
- Drive innovation in trade programming via new engagement tools, digital capabilities, and advanced analytics.
- Build and strengthen relationships with key retailers, distributors, and wholesale partners to co-create programs that advance mutual objectives.
- Establish a consistent approach to retailer presentations, influence narratives, and sell-in materials to support customer leadership teams.
- Maintain a detailed understanding of retail conditions, category dynamics, competitor strategies, and consumer conversion triggers through ongoing field work and retailer interactions - consistent with historical expectations of staying close to retail and the competitive landscape.
- Oversee the measurement, diagnosis, and reporting of trade program performance using data from internal and external sources (e.g., shipment, depletions, loyalty, syndicated data, retailer performance systems).
- Develop and institutionalize post-promotion learning libraries to improve future planning - building on the prior need to maintain promotional effectiveness archives.
- Lead continuous improvement initiatives to optimize trade operations, streamline workflows, reduce cycle times, and improve accuracy of execution - aligned to SG13 expectations for optimizing processes and resolving complex operational challenges.
- Lead and develop a team of managers and specialists across categories, fostering a culture of accountability, collaboration, creativity, and operational rigor.
- Build functional capability in insights-driven trade planning, project management, category fluency, and cross-functional engagement.
- Provide clear direction, coaching, succession planning, and performance management consistent with SG13 managerial expectations for overseeing multiple teams and contributing to strategy development.
Who we're looking for:
- Bachelor's degree required; MBA or relevant advanced degree preferred.
- Extensive experience in Trade Marketing, Consumer Packaged Goods, or commercial roles spanning Sales, Category Management, Shopper, or Brand.
- Proven experience managing multi-category trade portfolios and/or complex promotional environments.
- Demonstrated ability to lead cross-functional teams and influence senior stakeholders.
- Strong leadership presence with the ability to guide multifunctional teams and represent Trade Marketing in strategic forums.
- Advanced analytical and problem-solving skills, including the ability to interpret complex datasets and translate insights into action
- Excellent communication and storytelling capabilities, able to influence decisions and simplify complexity.
- Strong project management capability, with a track record of driving operational improvements.
- Expertise in promotional design, category management, customer planning, and trade execution.
- Ability to navigate regulatory requirements across categories and ensure compliant execution.
- Some travel required (field visits, retailer meetings, commercial planning sessions).
- Must thrive in a fast-paced, highly cross-functional environment.
- Must be comfortable leading change, challenging legacy practices, and elevating organizational standards.
- Authorized to work in the US without sponsorship now and in the future
Annual Base Salary Range: $176,000 - $220,000
What we offer
- We offer a competitive base salary, annual bonus (applicable based on level of position), great medical, dental and vision coverage, 401k with a generous company match, incredible wellness benefits, commuter benefits, pet insurance, generous PTO, and much more!
- We have implemented Smart Work, a hybrid model of working that promotes flexibility in the workplace.
- Seize the freedom to define your future and ours. We'll empower you to take risks, experiment and explore.
- Be part of an inclusive, diverse culture where everyone's contribution is respected; Collaborate with some of the world's best people and feel like you belong.
- Pursue your ambitions and develop your skills with a global business - our staggering size and scale provides endless opportunities to progress.
- Take pride in delivering our promise to society: To improve the lives of millions of smokers.
PMI is headquartered in Stamford, Conn., and its U.S. affiliates have more than 2,300 employees.
PMI has been an entirely separate company from Altria and Philip Morris USA since 2008. PMI's affiliates first entered the U.S. market following the company's acquisition of Swedish Match in late 2022.
Philip Morris International and its U.S. affiliates are working to deliver a smoke-free future. Since 2008, PMI has invested $12.5 billion globally to develop, scientifically substantiate and commercialize innovative smoke-free products for adults who would otherwise continue to smoke with the goal of transitioning legal-age consumers who smoke to better alternatives. In 2022, PMI acquired Swedish Match - a leader in oral nicotine delivery - creating a global smoke-free champion led by the IQOS and ZYN brands. The U.S. Food and Drug Administration has authorized versions of PMI's IQOS electronically heated tobacco devices and Swedish Match's General snus as Modified Risk Tobacco Products and renewal applications for these products are presently pending before the FDA. For more information, please visit www.pmi.com/us and www.pmiscience.com.
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