About The Role
As our Sr. Manager, TikTok and Affiliate, you will build and own two foundational growth channels across our portfolio of several footwear brands: TikTok Shop and affiliate/partnership marketing. This is a ground-up build - transitioning both channels from agency management, standing up new platforms and infrastructure, recruiting creators and publishers, and establishing the operational foundation for two channels that will become meaningful revenue drivers. You'll need hands-on TikTok Shop experience, established affiliate and creator relationships in the fashion and lifestyle space, and the organizational discipline to manage multiple brand programs simultaneously.
Title: Sr. Manager, TikTok and Affiliate
Compensation: $95,000.00 - $115,000.00
Key Responsibilities
• Own TikTok Shop and affiliate/partnership programs across all portfolio of footwear brands, from platform setup through ongoing optimization
• Lead the transition of both channels from agency management to in-house ownership, ensuring no revenue disruption
• Evaluate and implement an affiliate platform (Impact, ShareASale, CJ Affiliate, or equivalent) and manage TikTok Shop's Seller Center and Creator Marketplace
• Recruit, onboard, and activate publishers, bloggers, influencer-affiliates, cashback/loyalty partners, and TikTok Shop creators
• Plan and execute livestream shopping events and shoppable video content with brand marketing teams
• Negotiate commission structures, exclusive deals, and seasonal promotional terms with affiliate partners and creators
• Build and maintain a unified promotional calendar spanning TikTok Shop and affiliate activity, aligned with each brand's marketing calendar
• Monitor for affiliate fraud, coupon code leakage, and brand compliance across all partner and creator activity
• Own FTC/ASA disclosure compliance across all affiliate and creator relationships
• Collaborate with the Analytics Manager on accurate attribution across TikTok Shop and affiliate, minimizing overlap with paid channels
Requirements
• 5-7 years of experience across affiliate marketing and/or TikTok Shop / social commerce, with direct responsibility for program management and partner recruitment
• Hands-on experience with TikTok Shop (Seller Center and Creator Marketplace) and an affiliate network such as Impact, ShareASale, or CJ Affiliate required
• Established relationships with fashion, lifestyle, or footwear-adjacent creators, publishers, and affiliate networks
• Experience managing programs through a platform migration or agency transition
• Strong understanding of affiliate/creator attribution, last-click vs. multi-touch models, and overlap with paid channels
• Familiarity with FTC/ASA disclosure requirements and brand compliance monitoring
• Highly organized - able to manage partner and creator communications, promotional calendars, and reporting across multiple brands simultaneously
• Experience in footwear, fashion, apparel, or lifestyle DTC brands preferred
Nice To Have
• Experience building affiliate and/or TikTok Shop programs from scratch, not just inheriting existing programs
• Experience with influencer-affiliate hybrid programs and international affiliate expansion
Thank you in advance for your interest in this opening.
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