Job DescriptionWhat Will I be Doing?Under the direction of the Senior Director of Sports Marketing & Sponsorships, the Sr Manager is responsible for executing best-in-class sports marketing and sponsorship initiatives that drive brand awareness, partner value, and revenue growth. This role plays a critical part in delivering high-impact events, managing sponsorship relationships, and supporting strategic initiatives across the sports and experiential marketing portfolio.
The Sr Manager leads day-to-day execution across key partnerships, events, and activations while ensuring alignment with the broader sponsorship strategy and organizational goals.
ResponsibilitiesPosition Summary:
- Lead the planning and execution of major sports activations, hospitality programs, and experiential events (e.g., golf tournaments, racing events, and other premier partnerships)
- Support sponsorship sales efforts, including proposal development, asset valuation, and partner presentations
- Oversee activation planning to ensure optimal use of sponsorship assets across marketing channels
- Collaborate with internal stakeholders (Sales, Brand Marketing, PR, Digital, Operations) to deliver integrated campaigns
- Track and report on partnership performance, including ROI, engagement metrics, and business impact
- Manage agency partners, vendors, and event operations teams to deliver flawless execution
- Identify opportunities to enhance fan engagement, guest experience, and brand visibility
- Ensure brand consistency and integrity across all sponsorship and experiential touchpoints
- Assist in budget management, forecasting, and cost controls for assigned programs
- Provide leadership and mentorship to team members (if applicable) and contribute to a high-performing team culture
- Uphold company values and ensure compliance with policies, procedures, and training requirements
- Perform other duties as assigned
QualificationsRequired Qualifications:
- Bachelor's Degree
- Strong understanding of sports marketing, sponsorships, and experiential marketing execution
- Ability to manage multiple large-scale projects simultaneously in fast-paced environments
- Strong partner management and relationship-building skills
- Experience with sponsorship agreements, asset activation, and hospitality programs
- Solid analytical skills with the ability to evaluate performance and optimize outcomes
- Excellent communication and presentation skills (written and verbal)
- Strong organizational and project management capabilities
- Ability to balance strategic thinking with hands-on execution
- High attention to detail and commitment to executional excellence
It would be advantageous in this position for you to demonstrate the following capabilities and distinctions: - Experience with data-driven marketing and performance measurement tools
- Knowledge of sponsorship valuation and contract structures
- Innovative mindset with a focus on enhancing guest and fan experiences
We offer an excellent benefit package to our full-time Team Members that include Day One medical, dental and vision insurance, 401K plan, Paid Time Off (PTO) program and extraordinary travel benefits!
