Title: Senior Manager, Social Media & PR
Salary Range: 115k-130k
What You'll Be Responsible For:The Senior Manager, Communications & Events will lead the strategy and execution of Vince's brand storytelling across social media, public relations, influencer marketing and brand experiences. This role interacts cross-functionally with Creative, Marketing, Retail, Wholesale and E-commerce teams to support their respective objectives while ensuring a cohesive and elevated brand presence across every customer touchpoint. The ideal candidate has a deep understanding of luxury fashion, digital culture, media and experiential marketing, and is passionate about building meaningful connections between the Vince brand and its customers.
- Oversee and execute social media strategies, guidelines and best practices while optimizing and monetizing the brand's presence on Facebook, Instagram, Pinterest, LinkedIn and other relevant social media platforms.
- Establish and execute strategic social campaigns for product launches, store openings and brand partnerships.
- Analyze effective benchmarks for measuring impact of social media efforts.
- Create community engagement guidelines and oversee social listening to strengthen customer engagement.
- Develop and execute Vince's influencer strategy across organic, paid and affiliate partnerships while building meaningful relationships with content creators and influencers.
- Own and grow Vince's ShopMy affiliate creator program, including creator recruitment, onboarding, relationship management, gifting and performance optimization.
- Develop and execute seasonal public relations strategies in partnership with Vince's global PR agencies to drive brand awareness, earned media and cultural relevance.
- Manage day-to-day agency relationships, overseeing seasonal priorities, press previews, media opportunities, gifting initiatives and performance against established KPIs.
- Cultivate relationships with editors, stylists, media and industry partners to maximize editorial coverage and support key brand moments.
- Identify and execute celebrity dressing opportunities that align with Vince's brand positioning and drive visibility across editorial, entertainment and cultural moments.
- Lead the planning and execution of seasonal brand events, influencer activations and press previews that elevate the Vince brand.
- Manage event budgets, timelines and vendor relationships to ensure seamless execution.
- Identify and cultivate strategic partnerships that enhance brand events, extend brand reach and create meaningful customer experiences.
- Identify opportunities to leverage AI-powered tools to improve content creation, reporting and team efficiency.
- Collaborate with the e-commerce team to support LLM visibility and generative search (GEO)/agentic search (AEO) strategies by creating content and communications that reinforce accurate and compelling brand storytelling across AI search platforms.
- Partner cross-functionally on editorial content to drive SEO optimization.
- Manage social media, PR and event budgets.
Qualifications/Experience We're Looking For:- Bachelor's degree in Marketing, Communications or equivalent preferred.
- 7-9 years in social media, public relations, influencer marketing and brand events, preferably within fashion, luxury or lifestyle brands.
- Proven ability to develop and execute integrated marketing and communications strategies across social, PR, influencer and experiential channels.
- Knowledge of managing PR agencies, PR samples, influencer talent and affiliate creator platforms.
- Strong creative and editorial sensibility with the ability to develop compelling brand narratives across imagery, content and copy.
- Demonstrated success executing elevated brand events and experiences.
- Strong analytical skills with the ability to interpret social, influencer and earned media metrics.
- Familiarity with social content management platforms, sample management software and emerging AI tools.
- Strategic thinker with a creative mindset and a passion for bringing fresh, innovative ideas to life.
- Excellent written, verbal and interpersonal communication skills.
- Resourceful self-starter who thrives in a fast-paced, cross-functional environment with a strong sense of accountability.
Benefits at Vince:- Robust healthcare options for medical, dental, vision, flexible spending, and health savings account with employer funding
- 401(k) with employer match
- Generous paid time off plans for vacation, sick, and personal, volunteer time, as well as company holidays
- Hybrid and flexible work options available for roles that can be done remotely
- Clothing allowance & merchandise discounts
- $400 annual gym reimbursement
- Monthly data/phone stipend for eligible roles
- Mental health support tools and telehealth psychology and psychiatry
- Family and caregiving benefits including a competitive paid parental leave program as well as supplemental infertility coverage
- Life, accidental death & dismemberment, short-term disability, and long-term disability insurance
- Supplemental hospital indemnity, specified disease, and accident coverage
- Pre-tax commuter benefits including transit and parking
- Discounted pet, home & auto, and legal insurance
