Tandus Group, Inc

Sr. Manager, Sales Enablement

Tandus Group, Inc$100K — $130K *
Solon, OH 44139In-Person
Business Services
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • 5+ years in Sales Enablement or Operations, with 3+ years in leadership roles.
  • Experience creating Sales Enablement programs from scratch.
  • 3+ years as a B2B salesperson, preferably in Construction or Flooring.
  • Experience in supporting both product and channel/distributor sales.
  • Proficient with Sales Enablement platforms (e.g., Highspot, Seismic).
  • Strong CRM experience, particularly with Microsoft Dynamics 365 or Salesforce.
  • Exceptional ability to collaborate across functions.

Responsibilities

  • Design and lead the Sales Enablement function for 200+ sales professionals.
  • Own the sales onboarding program and ensure its continuous improvement.
  • Define and implement the sales strategy and methodology for the commercial organization.
  • Architect ongoing sales training programs with measurable objectives.
  • Build and manage a centralized content library for sales resources and playbooks.
  • Oversee the win/loss analysis process to derive actionable insights for sales strategies.
  • Collaborate with Sales Support to improve CRM adoption and efficiency.

Benefits

  • Commitment to safety as the top priority.
  • Competitive benefits, including pay and retirement options.
  • Opportunities for career growth and flexible working arrangements.
  • Sustainability focus through renewable energy use and water conservation.
  • Recognition for responsible manufacturing, including accolades from health foundations.
Full Job Description

*This is a hybrid role.*

About the Role

TheSenior Managerof Sales Enablement & Capability will design, build, and lead the company's first formal Sales Enablement function within the CommercialSalesDivision. You will be responsible for enabling approximately 200+ front-line sales professionals across two channels to sell more effectively, ramp faster, and win more often.

You will partner cross-functionally with Sales Leadership, Marketing, Pricing, Revenue Operations, and HR to build the infrastructure, content, and programs that drive measurable commercial performance.

Key Responsibilities

Sales Enablement Program Design & Leadership

  • Process owner forthe newsalespersononboarding program (30/60/90-day structure) forallsales reps.Partner with Learning and Development to improve, refine ormodify the program.

  • Own the end-to-end sales strategy and selling model for the commercial organization, defining the go-to-market approach, sales methodology, and competitive positioning; partner with Commercial Strategy, Marketing, and Senior Leadership to ensure alignment and drive consistent execution across all channels and markets

  • Serve as the strategic architect of ongoing sales training programs by identifying needs, defining objectives, and ensuring consistency across all training initiatives; partner with Learning & Development to design and build programs, and collaborate with HR, Commercial Strategy, and Marketing to align on content and implementation; own overall program governance, including tracking and maintaining records to ensure 100% compliance

  • Maintaina Sales Skills & Competency Framework alignedwith our selling strategy.

  • Process owner forcertification programs and ongoing learning pathways for field salesand sales managers.Partner with other functional areas to design and deploy.

  • Gate keeperforall trainingthat is deployedto the sales team (Product training, Solution Selling) ensuringa consistent framework&methodologyis followed.(in person, teams, announcements)

  • Establish a Sales Coaching Model, equippingSales Managers with structured coaching cadences, tools, androutines.

  • Engagewith the sales team to ensure effectiveness; Ensuring sales reps have what they need, are receiving the information correctly, etc.

  • Identify skill and knowledge gaps within the sales organization and partner with internal teams to design and deliver targeted enablement programs that address them

Content Strategy & Management

  • Build and govern a centralized content library playbooks, competitive guides, objection handling, ROI tools organized by channel, segment, and stage of the buyer journey.

  • Support and maintaina Sales Enablement Platform.

  • Partner with Marketing to ensure sales content is current, on-brand, and channel-appropriate.

  • Track content utilization and effectiveness sunset what doesn't work, amplify what does.

  • Define the ways of working standard templates (e.g. business plans),when they are required, and theroutine, structure and discipline to maintain them.

Win/Loss & Field Feedback Loop

  • Design and operate a structured Win/Loss program systematic debriefs on won and lost opportunities.

  • Synthesize field intelligence and surface insights to Sales Leadership, Product, Pricing, and Marketing.

  • Use win/loss data to update playbooks, sharpen messaging, and identify training gaps.

Sales Technology Enablement

  • Partner with theSales Supportteam to maximize CRM (Microsoft D365) adoption and usage quality.Must be a CRM Power User.

  • Lead rollout and adoption of Microsoft Copilotor other AI toolsfor Sales call summaries, next-action coaching, email assist.

  • Define how sales tools connect to the rep's daily workflow to reduce friction and increase usage.

Performance Analytics & Reporting

  • Define and track enablement KPIs:project cycle time, content adoption, certification completion, coaching completion rates, win rate impact.

  • Partner withAnalytics teamto build enablement performance dashboards in Power BI.

  • Report enablement ROI to senior leadership quarterly.

Cross-Functional Partnership

  • Serve as the voice of the field translating what reps need into programs that work.

  • Partner with HR/Talent on sales hiring profiles, interview frameworks, and rep development paths.

  • Partner with Pricing and Deal Desk to train reps on pricing tools, margin guidelines, and deal exception processes.

Requirements

  • 5+ years of experience in Sales Enablement, Sales Operationswith at least 3 years in a leadership role building programs at scale.

  • 3+ years as a salesperson preferred B2B, Constructionindustry, Flooring Industry or other similar

  • Demonstrated experience building Sales Enablement programs from the ground up, not just inheriting them.

  • Experience supporting both product sales and channel/distributor models (dual-motion experience strongly preferred).

  • Proficiency with Sales Enablement platforms (Highspot, Seismic,Showpad, or equivalent).

  • Strong CRM fluency experience with Microsoft Dynamics 365 or Salesforce.

  • Strong data orientation ability to measure what you build and make decisions from insights, not just activity.

  • Technical savvy preferred.

  • Exceptional cross-functional collaboration and stakeholder influence skills.

  • Entrepreneurial,ability to work independently,and influence others without authority.

  • Travel up to ~25% of the time

Preferred

  • Experience in building materials, flooring, construction products, or adjacent B2B manufacturing/distribution industries.

  • Experience with Microsoft Copilot for Sales, Teams, and the broader MicrosoftDynamics365.

  • Experience supporting A&D (Architecture & Design) or specification-selling teams.

  • Background that includes time in a front-line sales role field credibility matters.

  • MBA or equivalent advanced business degree.

Leadership Competencies

Field Empathy:You've been close to sales; you know what it's like to carry a quota and you design programs repswantto use.

Builder Mindset:You thrive on blank-sheet-of-paper problems; you don't wait for perfect conditions to act.

Data-Driven:You define success metrics before launching a program, not after; you learn and iterate quickly.

Executive Communication:You can tell a clear story about enablement ROI to a CFO or CEO, not just an L&D audience.

Change Management:Behavior change is hard; you know how to drive adoption, overcome resistance, and sustain new habits.

Critical Thinking:You don't just execute you question assumptions, identify root causes, and bring creative solutions.

Humble Confidence: must be a transparent communicator that strikes the right balance between confidence and humility.

What We Offer

  • A commitment that Safety is #1

  • Competitive benefits, pay, and retirement plan options!

  • Career growth, stability, and flexible work arrangements.

Responsible Manufacturing 6 Protecting Our Planet for the Future

  • We utilize renewable energy and a closed loop recycled water process.

  • We are committed to reducing greenhouse emissions and water consumption.

  • We are the only flooring company recognized by the Asthma and Allergy foundation.

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