Acquisition,Contactability& List Health

• Own acquisition and list growthstrategyacross Email, SMS and Push, establishinggoals and identifyingopportunities across all customer contactabilitytouchpoints.

• Lead preference center strategy and projects, creating a more connected approach to customer preferences,consentand cross-channel contactability.

• Build strong partnerships with Store Operations and eCommerce to champion acquisition across the enterprise, developing programs and experiences that increase identification and opt-in.

Batch Communications & Channel Performance 

• Lead strategy, planning and execution of batch Email, SMS and Push, ensuring communications support business priorities while continuously optimizing content, cadence, channel mix and customer engagement. 

• Develop a deep understanding of Belk’s promotional events and prior-year performance to anticipate upcoming needs, comp events, and proactively identify opportunities and risks. 

• Partner closely with Merchandising, Creative and Marketing Planning to translate business priorities into effective customer communications and continually improve channel performance. 

Operating Model & Executional Excellence 

• Develop and establish an operating model that enables the team to flex capacity and priorities as business needs and volume increase. 

• Establish rigorous QA, governance and execution standards across Email, SMS and Push to ensure accuracy of audience, offer, content, links, timing and customer experience. 

• Continuously improve workflows, processes and ways of working to increase speed and capacity.  

Leadership 

• Bring strong cross-platform expertise across Email, SMS and Push, understanding the role of each channel and opportunities to optimize how they work together. 

• Partner with internal and external partners to identifying capability needs, platform improvements and opportunities to create efficiency, acquisition and channel performance. 

• Lead and develop a high-performing team capable of balancing planned work with changing business priorities in a fast-paced retail environment. 

• Build strong partnerships across Creative, eCommerce, Marketing, Technology, and Customer Analytics to drive acquisition and executional excellence. 

• Proactively identify upcoming business needs, capacity constraints, performance opportunities and dependencies before they impact execution. 

Required for All Jobs: 

• Requires designated hybrid in-office work schedule.