Sr. Manager of Ecommerce & Subscription

Hi-Altitude Brands

$110K — $125K *
Retail & Consumer Goods
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • 5-7 years in ecommerce, subscription/retention, or growth marketing (DTC/subscription brands)
  • Hands-on with Shopify Plus, ReCharge, and CRO testing tools (Convert, Optimizely, VWO)
  • Proven track record in conducting and analyzing CRO and upsell tests
  • Knowledge of dunning management and churn reduction techniques
  • Strong perspective on pricing strategy and margin optimization
  • Familiar with ecommerce/subscription tools and vendor evaluation
  • Comfortable in a dynamic remote work environment

Responsibilities

  • Design and execute a comprehensive CRO testing program to enhance conversion rates and AOV.
  • Implement strategies to improve subscription retention and reduce churn while maximizing LTV.
  • Lead pricing optimization tests, overseeing strategy and implementation.
  • Manage the upsell/cross-sell testing initiatives and maximize revenue opportunities.
  • Collaborate across departments to support marketing and product initiatives.
  • Conduct site quality assurance by identifying improvements and resolving issues.

Benefits

  • Flexible time off plus 9 annual company holidays
  • Birthday is a paid day off
  • 100% company-paid Medical, Dental, and Vision insurance for employees
  • 100% company-paid Life Insurance and Short-Term Disability Coverage
  • 3% employer contributions to 401(k) irrespective of employee contribution
  • Matching charitable contributions up to $2,500/year
  • $1,200 annual Work from Home stipend
  • Employee recognition and rewards program
  • Pet insurance options
  • Employee product samples and discounts
  • Professional development fund available
  • Free Calm App subscription
Full Job Description
Health & Wellness Remote (PST/MST Based)

Position Overview

We're looking for an exceptional Sr. Manager of Ecommerce & Subscription to join the Hi-Altitude team. In this capacity, you will own the customer journey end-to-end. You will own both the strategy and execution of our CRO (conversion rate optimization) testing roadmap to improve conversion rate, AOV, subscription adoption, and subscription churn metrics.

You are data-obsessed, understand how to turn numbers into actionable insights, and know how to design and read a test without bias.

This is an individual contributor role reporting to the Chief Retention Officer, with the role's scope and structure expected to evolve as the function matures.

Responsibilities

Own the CRO & Testing Roadmap:
  • Design, prioritize, and execute an unbiased testing program across the site - front-end pages, landing pages, product pages, and blog content - to improve conversion rate and AOV, and know how to read the resulting data and translate it into action.


Own Subscription Retention, Churn, and LTV:
  • In ReCharge, test save tactics such as educational content and value-adds; apply strong dunning management to reduce involuntary churn; and use psychological and behavioral principles to extend billing cycles and grow subscriber lifetime value.
  • Work closely with our Lifecycle Marketing Manager to develop personalized communications to subscribers as well as remove subscribers from communications when relevant.


Own Pricing Strategy:
  • Design and lead pricing tests to optimize margin and conversion, with final authority on test design and rollout.
  • Own the AfterSell relationship.
  • Manage our upsell/cross-sell testing roadmap and execution to substantially increase upsell take-rates.
  • Maintain a working knowledge of competing vendors in the space to determine whether to evolve or switch tools.


Partner Cross-Functionally:
  • Support product launches and site-wide sales initiatives alongside marketing, creative, and operations.
  • Partner closely with our Acquisition department to manage all landing page tests optimized to lower CAC and raise new customer ROAS.


Own Site QA:
  • Proactively identify issues that need fixing and opportunities for improvement, and drive them to resolution.


Requirements

  • 5-7 years of experience in ecommerce, subscription/retention, CRO, or growth marketing, within DTC or subscription-based consumer brands.
  • Hands-on experience with Shopify Plus, ReCharge, Testing tools (Convert, Optimizely, VWO) and upsell/cross sell tools
  • A track record of designing, running, and interpreting statistically sound CRO and upsell tests - you know how to avoid biased test design and can defend your read of the data.
  • Working knowledge of dunning management and both voluntary and involuntary churn reduction tactics.
  • A strong point of view on pricing strategy and margin optimization, backed by test-driven reasoning.
  • Familiarity with the broader ecommerce/subscription tooling landscape (upsell, retention, and CRO platforms) and the judgment to evaluate build-vs-buy or vendor-switch decisions.
  • Comfort owning ambiguous, cross-functional work in a fast-moving, autonomous and fully remote environment.


Why Join Us
  • A fully remote, autonomy-driven culture where your work has direct, measurable impact.
  • Ownership of a meaningful, high-visibility function from day one, with room to grow the role as the business scales.
  • A fast-moving, test-and-learn environment backed by leadership that values data over opinion.


Compensation

Competitive salary range of $110,000-125,000 per year, plus bonus eligibility

Benefits

  • Flexible time off + 9 annual company holidays
  • Your Birthday is a paid vacation day - take the day to celebrate your awesomeness!
  • 100% company-paid base plan Medical, Dental, and Vision Insurance for employees
  • 100% company-paid Life Insurance and Short-Term Disability Coverage
  • 3% Employer contributions to 401(k) regardless of employee participation! (Free money)
  • Matching Charitable Contributions up to $2,500/year
  • $1,200/annual Work from Home (WFH) stipend
  • Employee Recognition and Rewards Program
  • Pet insurance
  • Employee Product Samples and Discounts
  • Professional Development Fund
  • Free Calm App Subscription


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