The Walt Disney Company

Sr. Manager, NAM Retail Sales

The Walt Disney Company$153K — $205K *
Retail & Consumer Goods
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • 5-7+ years in consumer product brand sales
  • Experience in retail sales and marketing strategies, ideally in mass channels
  • Knowledge of Direct to Retail and licensed business models
  • Familiarity with various product categories
  • Strong interpersonal and relationship-building skills
  • Leadership capability and adaptability in fast-paced environments
  • Analytical skills and proficiency in business finance concepts

Responsibilities

  • Lead brand strategy development for long-term growth
  • Drive annual retail planning and category presentations
  • Meet or exceed financial goals for brands and categories
  • Manage licensed and DTR initiatives to achieve revenue targets
  • Implement key brand initiatives for optimal support and sell-through
  • Develop evergreen franchise programs for continual engagement
  • Collaborate with teams for cross-category placement opportunities

Benefits

  • Comprehensive health and savings benefits
  • Educational opportunities
  • Unique Disney perks and experiences
  • Support for work-life balance
  • Potential for bonuses and long-term incentives
Full Job Description
Job Posting Title:
Sr. Manager, NAM Retail Sales

Req ID:


Job Description:

The Sr. Manager, NAM Retail Sales will be responsible for managing retail sales on Amazon in the U.S. and Canada, across core categories including toys, apparel, accessories, home and consumables working with both internal and external partners, across an extensive brand portfolio. A strong background in eCommerce licensed retail account management is preferred, along with experience in developing and implementing a strategic plan model that delivers sustained growth and long-term value for The Walt Disney Company.

Position will be a key stakeholder across the DCP RBC, BC, Category, PD and Creative teams, and will report to the Director, NAM Retail Sales.

Responsibilities:
  • Lead the development and implementation of brand-first strategies that drive long-term growth in assigned categories, including Softlines, Hardlines, Consumables and Entertainment.
  • Drive annual retailer planning, pitch development, and presentations aligned to Category and Brand strategic objectives and retailer needs
  • Meet and/or exceed financial goals set for assigned brands and categories across licensed and DTR models.
  • Manage all licensed and DTR initiatives in assigned categories, developing, and leveraging best-in-class buyer and licensing relationships to meet/exceed revenue targets and growth objectives.
  • Lead strategic implementation of all key brand initiatives across licensing partners to achieve optimal support, driving strong sell-through performance that aligns with retailer strategic objectives.
  • Develop and execute evergreen franchise programs that provide 365-support, while activating against key content and brand marketing moments for fan and cultural relevance
  • Key team stakeholders in the development of cross-category placement and feature space opportunities with team peers.
  • Leverage consumer, shopper, and category insights to Identify key strategies by brand and by channel that deliver against TWDC strategic initiatives.
  • Identify market-share and white space opportunities for existing brands, categories, and consumer segments, across new IP, content events and evergreen brands.
  • Implement strategies with alignment across merchants and respective licensing suppliers.
  • Partner with Retail Marketing team, BC, and National Marketing to develop and implement impactful retail marketing plans that deliver sell-through & ROI objectives for strategic priorities. Collaborate with internal synergy partners to develop cohesive retail programs and unique opportunities.
  • Build and leverage strong team-oriented relationships with DCP Category, PD and Creative teams to ensure strategic alignment by brand, category, and initiative to meet financial objectives.
  • Initiate, develop and specific product line initiatives for the licensed categories.
  • Fiscal responsibility for assigned categories to include annual budget planning and quarterly revenue forecasting.
  • Develop 5-year strategic plan, annually, by category, channel and franchise, and determine key objectives and priorities.
  • Analyze and understand retail and consumer trends in the industry, specifically for relevant categories.
  • Effectively manage travel and expenses to budget.
  • Collaborate with DCP global markets to share best practices and implement global programs with Amazon.
  • Leverage knowledge of eCommerce best practices to inform and educate licensed partners on go to market strategies that deliver YOY business growth.
  • Provide leadership and management through mentorship on performance, daily responsibilities, and strategic growth initiatives. Cultivate a culture that values creativity, collaboration, empathy, trust, and integrity.


Preferred Education:
  • Bachelor's degree, or equivalent work experience


Basic Qualifications:
  • 5-7+ years of direct Amazon account management
  • Established experience in licensing, retail sales, brand, and retail marketing strategies, preferably within mass channel
  • Understanding of interchangeable business models, such as Direct to Retail and licensed
  • Experience across multiple categories
  • Excellent interpersonal, communication, relationship building skills.
  • Strong people management skills, flexible/adaptable, extremely collaborative, and able to influence and persuade at all levels of an organization
  • Innovative, capable of working independently and managing a variety of initiatives/issues simultaneously, within a fast-paced environment
  • Strong analytical skills and understanding of business and financial concepts
  • Skilled computer literacy - Keynote, Excel, Word, etc


Our Benefits:

Disney offers a rewards package to help you live your best life. This includes health and savings benefits, educational opportunities, and special extras that only Disney can provide. Learn more about our benefits and perks at https://jobs.disneycareers.com/benefits.

The hiring range for this position when based in Glendale, CA is $153,200.00-$205,400.00 per year. The base pay actually offered will take into account internal equity and may vary depending on the candidate's geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, depending on the level and position offered.

Job Posting Segment:
NA - Brand Commercialization

Job Posting Primary Business:
Regional (NA - Brand Commercialization)

Primary Job Posting Category:
3rd Party Merchandise Retail Sales

Employment Type:
Full time

Primary City, State, Region, Postal Code:
Glendale, CA, USA

Alternate City, State, Region, Postal Code:

Date Posted:
2026-06-12

About The Walt Disney Company

The Walt Disney Company started as a cartoon studio and evolves into sports coverage and television shows. Using the company's portfolio of brands to differentiate our content, services, and consumer products, Walt Disney seeks to develop creative, innovative, and profitable entertainment experiences and related products.

The Walt Disney Company Careers

Join the magical world of The Walt Disney Company, a place where dreams come true and imagination meets innovation. As a global leader in entertainment and media, we offer unparalleled job opportunities that invite you to be part of a beloved brand known for its influential culture, diversity, and dynamic growth. Work You’ll Do Embark on a career journey with The Walt Disney Company and play a pivotal role in shaping the future of media and entertainment. Engage in work that matters, contributes to storytelling excellence, and brings joy to millions around the globe. Transform your professional life by joining a team that values creativity, leadership, and visionary thinking. The Walt Disney Company stands at the forefront of industry innovation, constantly pushing the boundaries of what’s possible in entertainment and beyond. Lead with us from a unique position in the marketplace, where your skills in technology, creativity, and management converge to create extraordinary experiences. Collaborate with a diverse group of talented professionals, united in their passion for delivering magical experiences. Our team at The Walt Disney Company is composed of over 200,000 dedicated individuals who thrive in an environment that fosters growth, mentorship, and innovation. Introducing The Walt Disney Company Leadership and Professional Growth Programs We are committed to developing leaders who can navigate the challenges of the digital era and drive success across our various business segments. Our leadership programs are designed to hone your skills and prepare you for executive roles within the company. Do Innovative Work Join our team and contribute to projects that redefine the entertainment landscape. From groundbreaking films and television series to pioneering technological advancements, your work at The Walt Disney Company will set new standards in the creative and business worlds. Be Part of a Great Team Experience a culture that is inclusive, collaborative, and forward-thinking. Work alongside the best in the business and see how diversity and inclusion fuel our creativity and success. The Walt Disney Company’s commitment to a diverse workforce is evident in our hiring practices, training programs, and our everyday operations. Future-Proof Your Career With a wide array of benefits, continuous learning opportunities, and a network of supportive colleagues, your career at The Walt Disney Company is equipped for longevity and success. Our benefits package includes comprehensive health care, employee discounts, and access to exclusive company events and previews. Explore Job Opportunities and Internships Whether you’re a seasoned professional looking for your next challenge or a student seeking a transformative internship, The Walt Disney Company offers positions across a spectrum of fields and disciplines. Explore our career portal to find job opportunities that match your skills and passions. Stay Connected Join Our Team Search open positions, apply through our streamlined application process, and take the first step towards a magical career. We look for individuals who are passionate, curious, and eager to contribute to our legacy of storytelling and innovation. Keep Up to Date Stay informed with the latest company news, career tips, and insider perspectives—all from the people who make The Walt Disney Company a place of inspiration and excitement. Job Alert Emails Customize your subscription to receive job alerts and updates that align with your career interests. Discover the exciting and rewarding opportunities that await at The Walt Disney Company. Join us, and be part of the magic that only happens here at The Walt Disney Company!
Learn more about The Walt Disney Company
Size
190,000 employees
Market Cap
$155.1 billion
Industry
Net Income
-$4.9 billion
Founded
1923
5 Year Trend
+3.9%
Revenue
$60.7 billion
NASDAQ

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