Job DescriptionSponsorships represent a sizable amount of our annual Marketing Services revenue and remain a core asset for both the Visa Brand and Visa Clients. As we work towards delivering our 2030 growth strategy and achieving our future aspirations, we need to evolve our approach to productize, price, and extract maximum value out of our vast portfolio of world-class Sponsorship assets.
We are searching for a Senior Manager of Marketing Services to support operational performance excellence for Sponsorships within the North America Marketing Services business.
This new role will develop unique activation opportunities for a subset of Visa's new & existing sponsorships, implement a robust pricing strategy, create set plays, proactively manage asset inventory, and partner with the Marketing Services and Sponsorship teams to successfully sell and deliver Sponsorship activations and marketing programs to clients in the United States and Canada.
The Senior Manager will coordinate with internal teams, external partners/agencies, and Sponsorship property representatives to ensure maximum client engagement with Sponsorship opportunities in North America.
This role will work in close collaboration with the Global Marketing Services Team, Global Sponsorship Team, other Regional Marketing Services Partners, and Finance. As a member of the North America Practice Development Team, the selected candidate will help drive the go-to-market approach to advance North America Marketing Services to a profitable and strong revenue driver for Visa and achieve our financial and operational excellence goals. This person will report directly to the Director, Marketing Services, North America Sponsorship Enablement.
Essential Functions & Responsibilities:
- Support and enable NA Marketing Services team members in successfully selling, negotiating, briefing, and delivering client engagements utilizing assigned Visa sponsorship and promotional assets.
- For each designated sponsorship property assigned to the Senior Manager, become a subject matter expert to deliver effective consultation to the NA Marketing Services team.
- Identify, implement, and support the creation of client offerings leveraging assigned sponsorship properties in North America, including set-plays and custom activation strategies.
- Implement and optimize commercialization approach for North America sponsorship properties to support maximum asset utilization and client engagement.
- Customize and/or develop best-in-class Marketing Services sales support materials to enable the sell-in of sponsorship programs with clients in North America, support client RFPs, and document best-practices to promote knowledge sharing across the Marketing Services team.
- Coordinate with Visa partner agencies to support client marketing initiatives, ensuring alignment and appropriate prioritization of resources in addition to guiding the category conflict check process.
- Build & maintain a robust tracking mechanism to understand Sponsorship asset inventories allocated to North America and sell-in status by client.
- Track and report on sponsorship activity including sales pipelines, client engagements, and asset utilization. Support the preparation of regular performance reports and analysis for department and senior level reviews.
- Participate in, and where applicable, lead internal status meetings with the NA Marketing Service team.
- Develop end of season/event North America recap for sponsorships and incorporate learnings and insights into go-forward strategy.
- Collaborate across the North America Sponsorship Enablement team and manage ad hoc requests for additional key deliverables.
Visa requires at least 3 days in office, expectations of these days will be confirmed by your Hiring Manager.
QualificationsBasic Qualifications:- 8 or more years of relevant work experience with a Bachelor Degree or at least 5 years of experience with an Advanced Degree (e.g. Masters, MBA, JD, MD) or 2 years of work experience with a PhD
Preferred Qualifications:- 9 or more years of relevant work experience with a Bachelor Degree or 7 or more relevant years of experience with an Advanced Degree (e.g. Masters, MBA, JD, MD) or 3 or more years of experience with a PhD
- Background in Sponsorship management, implementation and commercialization and/or Partnership Marketing is required.
- Relevant sponsorship marketing experience working for a brand, with a property, or at an agency is preferred
- Understanding of the Visa Marketing Services business and operating model is strongly preferred
- Strong financial acumen with ability to structure and analyze financial models. P&L understanding is preferred.
- Organized with strong attention to detail and quick follow through.
- Proven track record of success, working within a team environment and independently, driving large, complex programs of work.
- Creative thinker with a results orientation who approaches challenges with thoughtfulness, drive, and appropriate urgency.
- Excellent presentation and communication skills (written and verbal) including an ability to succinctly synthesize complexity and influence peers and organizational leaders.
- Ability to navigate through ambiguity and experience in building new frameworks and processes.
- A great team member who adds energy, ideas and fun to our team and corporate culture.
- Strong proficiency in Microsoft Excel, PowerPoint, and Word required.
U.S. Applicants OnlyThe estimated salary range for this position is $153,700.00 to $ 246,200.00 USD per year, which may include potential sales incentive payments (if applicable). Salary may vary depending on job-related factors which may include knowledge, skills, experience, and location. In addition, this position may be eligible for bonus and equity.Visa has a comprehensive benefits package for which this position may be eligible that includes Medical, Dental, Vision, 401(k), FSA/HSA, Life Insurance, Paid Time Off, and Wellness Program.
Work HoursVaries upon the needs of the department.
Travel RequirementsThis position requires travel 5-10% of the time.
Mental/Physical RequirementsThis position will be performed in an office setting. The position will require the incumbent to sit and stand at a desk, communicate in person and by telephone, frequently operate standard office equipment, such as telephones and computers.
