- $135,000 - $145,000 base salary range + annual bonus potential!
- 100% remote in the United States, however, due to state-specific regulatory requirements, Potbelly does not currently support remote work from the following states: Alaska, California, and Hawaii. To be considered for this position, you must be able to perform the role from a state not listed above at the time of hire and for the duration of employment.
**Senior Manager, Marketing Finance**
Come build the Potbelly Nation with us! Our legendary hot and toasty sandwiches, irresistible shakes and cookies satisfy Potbelly fans every day.
Potbelly started as a small antique store that turned into a lines-out-the-door neighborhood sandwich shop. Today, there are more than 460 Potbelly Sandwich Shops across the U.S. Our leaders build and inspire teams to bring our customers a unique Potbelly experience.
Who you are:You are a highly analytical and curious finance leader who thrives in fast-paced, data-rich environments. You bring a strong track record of partnering with Marketing or Digital teams to drive growth through insight, not just reporting.
You're a problem solver at heart-comfortable navigating ambiguity, connecting data across sources, and turning analysis into clear, actionable recommendations. You enjoy collaborating with cross-functional teams and influencing decisions at all levels of the organization.
You'll be a phenomenal candidate for this role if you:
- Naturally curious and driven to understand the "why" behind performance
- Highly analytical with strong attention to detail
- Comfortable working with large, ambiguous datasets to identify patterns and insights
- Action-oriented, with a focus on driving outcomes-not just analysis
- Confident communicator who can influence cross-functional stakeholders
- Collaborative, but also able to independently own and deliver high-impact work
You can expect:This role sits at the center of Marketing, Finance, and Data - helping shape how we invest in growth, measure performance, and scale the business.
Every day is going to be a little different, some special topics will take longer than others, exposing you to a wide range of people, skills, and understanding than most finance-based roles typically can. You'll encounter:
- Respect and candor; the quality of the idea wins the day.
- Casual, focused, and agile environment operating under our Potbelly values.
- You will directly support key Marketing and Digital efforts to enable massive growth and scale for the Company
- Consistent contact with Potbelly's CMO and other members of the Senior Leadership team.
- you will do:
- Serve as the primary Finance partner to Marketing and Digital leadership, helping shape growth strategy and investment decisions
- Build and refine frameworks to evaluate marketing effectiveness, including ROI, payback, and incrementality
- Translate marketing and customer data into actionable insights that improve performance across channels
- Lead financial evaluation of campaigns, promotions, and tests to inform go/no-go decisions
- Drive pricing and promotional strategy through modeling of elasticity, mix, and competitive positioning
- Partner on test-and-learn agenda, ensuring rigorous prioritization and measurement of results
- Contribute to developing the annual Marketing budget and monthly forecasts
- Work closely with Marketing leadership to build long-term strategic plans and business cases to support presentations to senior leadership and the Board of Directors.
- Direct and support various initiatives to improve and enhance financial processes, data visualization, reporting, etc. through Power BI, Planful and Excel.
- Recruit, coach, and retain top talent in the Finance department.
- Perform ad hoc analysis and work on project teams as the need arises.
- Report to VP of Finance.
Why this role matters:• This role will directly influence how Potbelly invests in growth - making it a critical driver of both short-term performance and long-term strategy.
What you will need:- Minimum of 7 years of progressive career growth, ideally in a multi-unit, retail, or food business; high growth company and multi-channel experience a big plus (with focus on supporting marketing and/or e-commerce).
- Bachelor's degree in Finance.
- Demonstrated leadership, team-building and coaching skills, experience building teams and supporting cross-functional partners.
- Proven experience in budgeting/forecasting and various types of financial analysis.
- Must be at an advanced Excel skill level and have experience with ad-hoc financial analysis and reporting tools such as Power BI, Planful, or other similar financial systems. R and/or Python experience a plus.
- Sense of urgency and focus on results.
- High energy level and intellectual curiosity, with a strong desire to learn.
- Excellent problem solving, project management, and analytical skills.
- Experience using complex statistical analysis and modeling to draw insights from large data sets is a big plus.
- Excellent communication, collaboration and influencing skills.
Here's what's in it for you:- Medical, Dental, Vision and Flexible Spending Account- We care about you and your family.
- 401(K) - We want to help secure your financial future.
- Time Off - We all need some time to relax, right?
- Employee Assistance Program - Things out of our control happen, we will help you get through it.
- Domestic Partner Benefits - We love who you love.
- Potbelly Meal Discounts - Hungry? We'll feed you
- Work Life Balance - You have a life outside of work, we want you to enjoy it