As a data-driven organization, Restaurant Brands International (RBI) leverages advanced analytics to inform and optimize marketing strategies. The Senior Manager, Marketing Analytics, Popeyes plays a key role in translating restaurant and consumer data into actionable insights that support improvements in guest experience, sales performance, and profitability.
In this role, you will partner closely with marketing and cross-functional teams to support initiatives such as performance analysis, promotional effectiveness, sales planning, and market testing. This position is ideal for a strong analytics leader who can balance hands-on analysis with cross-functional influence.
RBI follows a 5 day, in-office work schedule to support collaboration. Candidates should be comfortable working onsite 5 days per week out of our office in Miami, FL.
What You'll Do:
- Analyze marketing and business performance, identifying key trends and delivering insights that inform strategy and execution.
- Support the evaluation of promotional activities through analysis of topline sales, product mix, guest segments, and geographic performance.
- Build and maintain reporting tools and dashboards that provide clear, actionable insights to stakeholders.
- Partner with cross-functional teams (Marketing, Finance, Operations) to support pricing, promotions, and marketing calendar decisions.
- Contribute to financial modeling and scenario analysis to assess the impact of marketing initiatives on sales and profitability.
- Assist in market test design and analysis, synthesizing results into recommendations for broader rollout.
- Support the identification of growth opportunities through data analysis and customer insights.
- Communicate findings and recommendations to stakeholders, including contributing to leadership updates and presentations.
What You'll Bring:
- 5+ years of relevant experience in analytics, with a strong focus on marketing, customer, or business performance.
- Prior experience managing or mentoring analysts or small teams.
- Proven ability to translate complex data into clear, actionable insights for non-technical audiences.
- Strong analytical skills, including experience with statistical analysis, data modeling, or business intelligence tools.
- Experience partnering with cross-functional stakeholders to influence business decisions.
- Data-driven mindset with a strong curiosity about customer behavior and business outcomes.
- Ability to balance strategic thinking with hands-on execution.
- Technical fluency to effectively collaborate with data, engineering, or IT teams.
- Experience in QSR, retail, or consumer-facing industries is a plus.
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Benefits at all of our global offices are focused on physical, mental and financial wellness. We offer unique and progressive benefits, including a comprehensive global paid parental leave program that supports employees as they expand their families, free telemedicine and mental wellness support.
